Marketing Excellence Awards: Harris & Associates
Harris & Associates (Concord, CA), a 200-person engineering and construction management firm, is taking home second place in the Online Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its new and improved website
Since 2010 the Harris team has worked to rebuild the firm after the economic recession. After hiring and promoting new senior leaders, adopting a new “one-firm” matrix structure, and embracing a new set of shared values, the Harris website, which dated back to 2007, no longer reflected the “new” Harris.
As a result the Harris marketing and communications team, with help from an external writing group, designed and developed a new website as a modern marketing tool to publish content and conduct outreach to current and potential clients.
The Harris team’s main goals were to increase website traffic, and to reflect Harris’ new brand and increase brand value.
The project was delivered on time at 54.6 percent under the original budget. The new website has resulted in a 26.2 percent increase in visitors and a 15.5 percent decrease in bounce rate. Average visit duration has increased by 128 percent, with an increase in page views of 25.2 percent. Harris’ HR team has even reported a noticeable improvement in both the number and the quality of job candidates applying to Harris through the new website.
For more info on the Marketing Excellence Awards click here.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.