Many A/E/P or environmental firms no longer supplying club memberships
Press Release: June 24, 2011
FAYETTEVILLE, Ark. (June 24, 2011) – Country clubs, health clubs, and other social clubs have historically been places where one could go to make new contacts and entertain clients. For principals, partners and owners of A/E/P and environmental consulting firms, this is an integral part of their job, but a new era of constant electronic communication and an economic climate that has forced many firms to eliminate luxuries may be slowly pushing the revered tradition into extinction.
These programs were once touted for their benefits of the mental and physical health of an employee – considered a good investment for a firm, especially when that employee is a principal. ZweigWhite’s 2011 Principals, Partners and Owners Survey
reveals 70 percent of principals report that they don’t have memberships. Firm-provided country, health, or social club membership was reported by 22 percent of respondents, while 8 percent did not specify.
The median amount a principal’s firm paid for the club initiation fee was $1,000. The dues for a principal’s club membership cost a firm a median of $350 per month.
Mark Zweig, ZweigWhite CEO says, “I’m not surprised to see this practice declining. Marketing in most places these days takes a lot more than a bunch of good ’ol boys at the club – there’s just more to it than that!”
For more information visit www.zweigwhite.com/surveys
About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.