Social Media: What NOT to do

There's a lot of advice out there about how to best use social media to market your company. We even have a social media guide just for the AEC Industry available for download SOCIAL MEDIA for AEC FIRMS. Here are a few examples of what you shouldn't do....

Example 1: The Birthday Announcement

Birthday announcements are a favorite for company social media pages in the AEC Industry. It's nice to celebrate your staff, but at least do it with a flattering picture of both the individual and your workplace.

Example 2: Around the office... the meeting picture

These happen a lot and we're not sure why....

Example 3: "We won an award!" announcement

It's always great to celebrate achievements, and posting your firm's awards and accomplishments on social media seems like a good way to let your clients know you're capable & doing great things. Many AEC industry firms post award announcements to help draw future or potential employees to their firms -after all, who doesn't want to work for a firm that is winning? Sometimes in an overall eagerness to get something posted marketers forget basic photography skills (and good lighting can be hard to find at awards ceremonies).

Example 4: Awards Post (Could be anywhere)

Facebook in particular seems to fall victim to an overly thin line between public & private. Some things do not need to be announced to the world, "Donuts up front," is one of them.

Check out Zweig Group's Seminar Series on marketing & branding and business development. If you're already doing a good job at this, check out the Marketing Excellence Awards!