Zweig Group’s Marketing Excellence Awards showcase top creative campaigns that elevate AEC industry branding.
Each year, Zweig Group’s Marketing Excellence Awards shine a spotlight on the most creative, effective, and impactful marketing campaigns in the architecture, engineering, and construction industry. The 2024 edition is no exception, with firms of all sizes demonstrating the power of innovative marketing to drive growth, foster brand recognition, and engage audiences.
Zweig Group's data highlights the clear link between marketing investment and firm success. Firms that invest marketing, such as Marketing Excellence Award winners, experience significantly higher growth rates (56 percent) compared to the industry average of 25 percent. Additionally, 71 percent of these award-winning firms report high or very high profits, surpassing the industry average of 59 percent, demonstrating that marketing investment drives both growth and profitability.
The Marketing Excellence Awards recognize outstanding achievements across 15 categories. From compelling brand overhauls to strategic digital campaigns, the winners of this prestigious award have raised the bar for marketing in the AEC industry. These standout firms have proven that creativity and strategy are key to successful brand communication, positioning their businesses for continued success in an increasingly competitive marketplace.
This year, we received an impressive number of submissions from across the industry, showcasing the diverse talents and strategies firms are employing to elevate their brands. Each entry was carefully evaluated by a panel of expert judges who scored the submissions based on creativity, effectiveness, and alignment with business objectives. The result is a lineup of award-winning campaigns that have set a new standard for marketing excellence.
Introducing the People’s Choice Award winner. As part of our commitment to celebrating industry achievements, Zweig Group is excited to announce the winner of the 2024 People’s Choice Award. This year, we invited the AEC community to vote for their favorite campaign among the top 2024 Marketing Excellence Award winners. Voting closed last week, and McAdams’ “Experience McAdams” campaign, which won first place in the Website category, was selected as the People’s Choice Award recipient. McAdams was honored for their achievement at the 2024 ElevateAEC Awards Gala last week.
The “Experience McAdams” campaign stood out for its innovative approach to user-centered design and its ability to seamlessly bridge the real-world culture of McAdams into the digital space. The website, designed with end-users in mind, serves as a connected hub, offering easy navigation for users to explore projects, services, and career opportunities.
See all the winning 2024 Marketing Excellence Award campaigns. If you’re interested in seeing what the best of the best are doing in AEC marketing, you won’t want to miss the full list of winning campaigns from the 2024 Marketing Excellence Awards. These campaigns represent outstanding creativity, messaging, results, and design, offering insights into how the best firms stand out from the rest with their marketing efforts. Click here to explore the award-winning work and get inspired for your firm’s next big marketing move!
Mailena Urso is chief marketing officer at Zweig Group. Contact her at murso@zweiggroup.com.
MEA 2024 Voting
