Mailena Urso

Fractional Chief Marketing Officer

Mailena Urso is the Chief Marketing Officer (CMO) at Zweig Group, bringing over 15 years of experience in leading and developing high-performing marketing teams across both B2B and B2C organizations. Since joining Zweig Group, Mailena has been instrumental in driving the company's marketing and e-commerce initiatives. Under her leadership, the firm undertook a comprehensive website redesign that not only enhanced its online presence but also reinforced its brand identity. Mailena has successfully established two businesses, demonstrating her entrepreneurial spirit and her passion for storytelling through effective brand development. She excels in crafting compelling narratives that communicate a brand's value, thriving in roles that allow her to creatively shape and articulate brand identity. Mailena holds a Bachelor of Arts degree in Journalism with a focus on Advertising and Public Relations from the University of Arkansas. Residing in Northwest Arkansas with her family, she continues to lead with a passion for innovation, creativity, and fostering growth in the brands she champions.
Mailena Urso is the Chief Marketing Officer (CMO) at Zweig Group, bringing over 15 years of experience in leading and developing high-performing marketing teams across both B2B and B2C organizations. Since joining Zweig Group, Mailena has been instrumental in driving the company's marketing and e-commerce initiatives. Under her leadership, the firm undertook a comprehensive website redesign that not only enhanced its online presence but also reinforced its brand identity. Mailena has successfully established two businesses, demonstrating her entrepreneurial spirit and her passion for storytelling through effective brand development. She excels in crafting compelling narratives that communicate a brand's value, thriving in roles that allow her to creatively shape and articulate brand identity. Mailena holds a Bachelor of Arts degree in Journalism with a focus on Advertising and Public Relations from the University of Arkansas. Residing in Northwest Arkansas with her family, she continues to lead with a passion for innovation, creativity, and fostering growth in the brands she champions.