The Zweig Letter is moving forward, shifting to more dynamic digital formats that better serve AEC leaders.
For almost 30 years, The Zweig Letter has delivered management insights, data, and leadership advice to AEC leaders – first on paper, then online. When I joined Zweig Group in 2015, the newsletter was still a paid print publication reaching about 500 readers each week. But the launch of our free digital subscription soon after changed everything, removing the limits of print and setting The Zweig Letter on a path of rapid growth throughout the AEC industry.
That shift set the stage for what came next. When COVID-19 hit and nearly all our readers found themselves working from home, the print edition – which was being delivered to vacant offices across the country – was no longer reaching our readers. In April 2020, Zweig Group made the decision to discontinue the print version, moving fully digital. This change enabled us to publish and update content right up to the moment of release, allowing us to deliver insights in real time – a critical advantage at a time when business conditions were changing daily.
Since then, The Zweig Letter has continued to evolve. Today, our newsletter reaches more than 70,000 inboxes each week, with most readers engaging with our content through our weekly email or directly on LinkedIn. As our audience has grown and reader preferences have changed, one format has quietly become less relevant: the PDF edition.
In many ways, the PDF has been a bridge – a digital successor to the print layout, built exactly the same way but never sent to press. As our publishing model and readership have evolved, the need for that format has naturally run its course. So now, it’s time for another transition. The December 29 issue will be the final PDF edition of The Zweig Letter.
This change comes with real benefits. Retiring the PDF allows us to focus more intentionally on improving the reader experience on our website, while also freeing up our team to focus on what matters most: delivering timely insights, sharper analysis, and strategic thought leadership for AEC leaders.
What’s not changing is the substance of The Zweig Letter. You’ll still receive the same weekly insights, leadership advice, and data-driven content – just delivered in the formats our readers use and value most. Full issues will remain available on our archive page and through our weekly email, and we’re working to add sharing links to every article so you can easily pass them along to colleagues.
This next step feels both practical and energizing. The Zweig Letter has always been about connection – between leaders, ideas, and insights that drive the AEC industry forward. Whether it arrived in a printed envelope, a PDF attachment, or a LinkedIn post, that mission remains unchanged.
Thank you for reading, sharing, and shaping The Zweig Letter over the years. We’re excited for what’s ahead – and proud to keep bringing you the ideas and perspectives that move this industry, and your firm, forward.
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Sara Parkman is senior editor of The Zweig Letter and a senior content editor at Zweig Group. Contact her at sparkman@zweiggroup.com. |
