10 Interesting Marketing Statistics in the A/E Industry

Oct 21, 2015

Did you know?
  1. Marketing trends are discussed by only 40% of A/E firms during marketing meetings.
  2. Marketing departments are becoming increasinly responsible for tracking all marketing/sales related data.
  3. From 1997 until last year, the percentage of work done for new & repeat clients has remained relatively consistent at 20% & 80%
  4. CRM use declined from 2007 until last year when it started to rise again.
  5. Firms report doing 60% of their marketing via email
  6. Last year the biggest marketing expense increases were in staff labor and proposals
  7. Only 20% of firms reported entering a design competition last year.
  8. In 2014, a quarter of respondents didn't know if their clients were on social media
  9. In 2014, 13% of firms said social media use has resulted in actual projects.
  10. 41% of firms say that social media has not resulted in reliance on traditional marketing methods.
This is just a tiny snippit from our large bank of marketing data. We would love to gather your opinions and experiences to help us be able to present the most reliable data possible. Give us 15-20 min of your time and get 65% off any ZG Survey of their choice. Click on the below to participate in the 2016 Marketing Survey. https://zweiggroup.qualtrics.com/SE/?SID=SV_2oFEPUiZnGYaFKt

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