Event
The Principals Academy Spring 2025
- Regular price
- $1,895.00
The Principals Academy is Zweig Group’s flagship training program encompassing all aspects of managing a professional AEC service firm. Elevate your ability to lead and grow your firm with this program designed to inspire and inform existing and emerging AEC firm leaders in key areas of firm management leadership, financial management, recruiting, marketing, business development, and project management. Learning and networking at this premiere event challenges traditional seminar formats and integrates participatory idea exchange led by Chad Clinehens, Zweig Group's President & CEO, as well as the firm’s top line up of advisors.
Zweig Group’s leadership team draws from our 35+ year history working with AEC firms to teach the latest approaches to managing and operating successful firms – using our comprehensive data set of industry benchmarks and best practices. The Principals Academy is like a mini-MBA for design and technical professionals and is an impactful way to learn how to build your career and your firm.
Who should attend?
- Emerging firm leaders
- AEC C-suite & firm owners
- Experienced principals looking to enhance or refresh their knowledge
- Department, division, and branch managers
- Project Managers and senior design/technical staff
- Legal, accounting, insurance, consulting, and advisors specialized in the AEC industry
Discussion topics include:
- What It Means to be A Principal & Owner
- Strategic Growth Planning
- Business Development Strategies
- Driving Financial Results
- Developing AI & Innovation Strategies
- Marketing Fundamentals
- Recruiting & Retention Strategies
- Leadership for Principals
- Firm Ownership & Transition
- Mergers & Acquisitions
- Leading vs Managing a Successful Firm
Upon completion, attendees will receive a certificate of completion electronically for self-reporting. This seminar offers 12 CE credits.
Venue Information
AC Hotel Fort Worth Downtown - Reserve your room today.
Agenda
Wednesday, May 7th
| 8:00 am | Breakfast | |
| 8:30 am | Welcome and What it Means to be a Principal | Chad Clinehens |
| 10:00 am | Strategic Growth Planning | Ying Liu |
| 11:00 am | Strategic Marketing & Branding | Chad Clinehens |
| Working Lunch | Demystifying Innovation Strategies | Ian Pollock of KP Reddy |
| 1:00 pm | Driving Financial Performance | Tom Godin; and Kate Allen and Jennifer Nelson of Stambaugh Ness |
| 2:30 pm | Understanding M&A, Ownership Transition and Valuation | Will Swearingen; and Jeff Adams of Stambaugh Ness |
| 4:00 pm | Afternoon Roundtables | All |
| Optional Happy Hour will conclude at 6:00pm |
Thursday, May 8th
| 8:00 am | Check-in and Breakfast | |
| 8:30 am | Leadership and Performance | Tom Godin |
| 10:00 am |
Tactical Sales and Business Development |
Ying Liu |
| 11:15 am |
Successful Recruiting and Retention |
Jeremy Clarke |
| 12:30 pm | Working Lunch/Closing Roundtables | All |
| 2:00 pm | Adjourn |
Survey Participation:
Participants in Zweig Group’s Principals, Partners, & Owners Survey will receive a discount of 15% on a registration to this event. Click here to participate.
Group discount available for groups of 3 or more, use code 10TPAFW at checkout.
To be notified of future dates and locations, inquire about customized in-house training, or for immediate assistance, please email events@zweiggroup.com or call the Zweig Group team at 800.466.6275.