2022 Marketing Report of AEC Firms

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"Marketing spending took a hit during COVID, but it's increasing - spending hit a median of 3.7% of NSR this year."

Release date: October 14, 2022

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Zweig Group's 2022 Marketing Report of AEC Firms is a benchmarking and advisory guide to industry firm marketing activities, budgets, marketing department organization, staffing levels, compensation, and investments in marketing systems and infrastructure. This report also has statistics on proposal activity, hit rates, and other useful analytics.

The data for this report was collected from an online survey of AEC industry marketing professionals and those in leadership roles.

The topics covered in this comprehensive report are:

Marketing staff: This section presents data on marketing departments at firms of different sizes/types, along with experience, education, compensation, and expectations and sales goals for various marketing related job roles.

Proposals & sales: A full breakdown of proposal actives and hit rates by firm type, size, location, and other factors.

Marketing systems: This section has data on the prevalence of various marketing systems and data relating to their use.

Promotion: See what most firms in the industry are doing to promote themselves, along with a full report on statistics of what is working and what is not working.

Marketing expenditures: Data on marketing related expenses including actual figures from the previous year and budgeting for the future.

Strategies: See data on the use and effectiveness of a variety of marketing approaches.

Challenges: Data on what respondents feel have been marketing challenges and victories for their firms over the past year.

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2022 Marketing Report of AEC Firms

Release date: October 14, 2022

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