2017 Marketing Survey

The topics covered in this comprehensive report are:

Marketing staff:  This section presents data on marketing departments at firms of different sizes/types, along with experience, education, compensation, and expectations and sales goals for various marketing related job roles. 

Proposals & sales: A full breakdown of proposal actives and hit rates by firm type, size, location, and other factors.

Marketing systems: This section has data on the prevalence of various marketing systems and data relating to their use. 

Promotion: See what most firms in the industry are doing to promote themselves, along with a full report on statistics of what is working and what is not working.  

Marketing expenditures:  Data on marketing related expenses including actual figures from the previous year and budgeting for the future. 

Strategies: See data on the use and effectiveness of a variety of marketing approaches. 

Challenges: Data on what respondents feel have been marketing challenges and victories for their firms over the past year. 

Click here to download the table of contents and Chapter 1 from the 2016 version of this report.