Zweig Group Media: Licensed P.E. Day
On this episode of the TZL Podcast, Randy Wilburn and Sanjay Jenkins discussed a mini social media campaign they executed for AECWorkforce on August 2, which was Licensed P.E. Day.
They talked about the power of the direct message on Instagram and Twitter. A good resource to learn more about the direct message, or DM, can be found on Gary Vaynerchuk's blog.
Sanjay mentioned the National Society of Professional Engineers (@nspe on Twitter and @nspe_hq on Instagram) and how they promoted Licensed P.E. Day using a hashtag – #licensedpeday. Sanjay and Randy had conversations with NSPE using Twitter, which could allow for a deeper relationship to be built.
Randy talked about how social media can be used for hiring and retaining great talent. He expanded on the subject by laying out some dos and don'ts for exporting a firm's culture onto social media.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.