Zweig Group Media: Licensed P.E. Day

Aug 10, 2017

On this episode of the TZL Podcast, Randy Wilburn and Sanjay Jenkins discussed a mini social media campaign they executed for AECWorkforce on August 2, which was Licensed P.E. Day. They talked about the power of the direct message on Instagram and Twitter. A good resource to learn more about the direct message, or DM, can be found on Gary Vaynerchuk's blog. Sanjay mentioned the National Society of Professional Engineers (@nspe on Twitter and @nspe_hq on Instagram) and how they promoted Licensed P.E. Day using a hashtag – #licensedpeday. Sanjay and Randy had conversations with NSPE using Twitter, which could allow for a deeper relationship to be built. Randy talked about how social media can be used for hiring and retaining great talent. He expanded on the subject by laying out some dos and don'ts for exporting a firm's culture onto social media. Additional information: Contact: Sanjay Jenkins sjenkins@zweiggroup.com For more information on The Zweig Letter podcast contact Randy Wilburn: rwilburn@zweiggroup.com twitter: @RandyWilburn Sponsor: Subscribe to The Zweig Letter for free! Click here for a free digital subscription to Civil + Structural Engineer Magazine!

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premiere authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.