Marketing Excellence Awards: "TransCentral"
Sam Schwartz Engineering
(New York, NY), a 100-person consulting firm, is taking home second place in the External Newsletter category in Zweig Group’s 2015 Marketing Excellence Awards for its “TransCentral” email service.
“TransCentral” is a weekly email service compiling top transportation news stories locally, nationally, and internationally.
The main goals of “TransCentral” were to create an additional marketing tool for SSE at minimal cost, and to keep those interested informed of transportation news.
In an effort to enhance SSE’s branding “TransCentral” was introduced as a free service, catered to its target audience’s needs. The email service doesn’t promote SSE in the traditional sense, but it’s stamped with the SSE brand and is designed to carry SSE messages as needed. A story on SSE would easily be inserted amongst the other hot topics in the transportation world.
When “TransCentral” was created in 2005 it was sent to 580 readers. Since then, readership has grown to just under 7,000 – 12 times the original number. “TransCentral” has become a mainstay in the transportation industry for both heads of public agencies and private consulting firms, and young professionals and students alike. “TransCentral” provides a resource for transportation professionals to follow trends on important transportation issues. The purpose of “TransCentral” was to integrate the SSE brand with an industry tool, and the recognition it has gained over the past 10 years has proven that it has met this goal.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.