Marketing Excellence Awards: AC Martin
(Los Angeles, CA), an 85-person architecture firm, is the fourth place winner in the Online Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its new website.
The AC Martin team wanted to create a website presence that modeled their standard of quality and excellence. They wanted the new site to represent their full scope of capabilities, presenting their guiding principle – “to create enduring environments that affect people’s lives in a positive way.” They needed to refresh the entire website, both visually and structurally.
The primary goals of the website were to improve usability; update the technology; provide an impressive and accurate showcase for AC Martin, its team, and its excellent work; have a manageable platform to update and add content; utilize analytics for ongoing website updates and reporting; and integrate social media.
The new site provides AC Martin the tools to directly post updates to its website with ease. It also features user-friendly navigation, interactive elements, and image-centric landing pages that engage the user and enhance the overall experience. Additionally, the newly implemented portfolio categories provide the user with clear direction based on sector or project type.
Since the launch of the new website the AC Martin team has noticed several changes and improvements. Now, 77 percent of visitors to the website are new visitors. There have been over 99,000 page views since launch, with an average of 6.3 pages viewed per visit. Average page views are roughly 37 percent above benchmarks.
AC Martin’s website has won two other awards – the 2014 W3 Silver Award and the Standard of Excellence Web Award.
For more info on the Marketing Excellence Awards click here.
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About Zweig Group
Zweig Group, three times on the Inc. 500/5000 list, is the industry leader and premiere authority in AEC firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help AEC firms succeed in a complicated and challenging marketplace through services that include: Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas and Fayetteville, Arkansas.