Marketing Excellence Awards: AC Martin

AC Martin (Los Angeles, CA), an 85-person architecture firm, is the fourth place winner in the Online Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its new website. The AC Martin team wanted to create a website presence that modeled their standard of quality and excellence. They wanted the new site to represent their full scope of capabilities, presenting their guiding principle – “to create enduring environments that affect people’s lives in a positive way.” They needed to refresh the entire website, both visually and structurally. The primary goals of the website were to improve usability; update the technology; provide an impressive and accurate showcase for AC Martin, its team, and its excellent work; have a manageable platform to update and add content; utilize analytics for ongoing website updates and reporting; and integrate social media. The new site provides AC Martin the tools to directly post updates to its website with ease. It also features user-friendly navigation, interactive elements, and image-centric landing pages that engage the user and enhance the overall experience. Additionally, the newly implemented portfolio categories provide the user with clear direction based on sector or project type. Since the launch of the new website the AC Martin team has noticed several changes and improvements. Now, 77 percent of visitors to the website are new visitors. There have been over 99,000 page views since launch, with an average of 6.3 pages viewed per visit. Average page views are roughly 37 percent above benchmarks. AC Martin’s website has won two other awards – the 2014 W3 Silver Award and the Standard of Excellence Web Award. For more info on the Marketing Excellence Awards click here. The 2016 Marketing Excellence Awards are open for registration! Click here to register your firm.