A strategic advantage

Sep 08, 2024

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This investment enhances employee engagement and serves as a powerful tool for recruitment and retention.

 In today’s rapidly changing professional landscape, investing in licensure exam preparation for your employees is not just a perk – it’s a strategic advantage. This investment not only enhances employee engagement but also serves as a powerful tool for recruitment and retention, while providing substantial savings to the company’s budget.

Here are the top reasons your firm should prioritize licensure exam prep:

  • Boost employee engagement by investing in your employees:
    • Navigating the changing landscape. Firms that offer licensure exam prep are aiding employees in adapting to significant changes in licensure exams since 2021. These changes include the transition to computer-based testing and modifications in civil specifications. The School of PE (SoPE) is equipped to handle these updates comprehensively.
    • Challenges in self-study. Unlike in the past, employees today face difficulties in self-study due to these exam changes. Digital options are essential, and SoPE transitions the learning experience from outdated methods (like VHS) to modern, flexible formats akin to Netflix.
    • Feeling valued across industries. When companies invest in the career advancement and upskilling of their staff, employees feel valued. This investment in professional growth boosts morale and engagement.
  • Recruiting and retention benefits:
    • Enhanced performance and loyalty. Engaging in employees’ career development makes them feel valued, leading to increased performance and loyalty. HR Magazine reports that businesses investing at least $1,500 per employee per year in training see profit margins 24 percent higher than those investing less.
    • Competitive advantage. A significant 78 percent of Zweig Group’s Best Firms To Work For offer tuition and training benefits, highlighting a clear advantage in recruiting and retaining top talent.
    • Key reasons for employee turnover. According to a Work Institute report, career growth and work-life balance are the top reasons employees leave a company, at 22 percent and 12 percent respectively. Providing licensure exam prep addresses these critical factors, reducing turnover.
  • Bottom line savings to learning and development and company budgets:
    • Cost management prior to formal benefits. Without formal licensure exam prep benefits, employers often pay market rates without controlling training quality, incurring high B2C purchase costs for employees.
    • Savings and quality control post-benefit establishment. Once licensure exam prep is established as a formal benefit, companies save money and monitor training quality. SoPE assists with surveying students, involving benefit administrators, and managing company accounts, ensuring effective training.
    • Intangible benefits. While the financial benefits of formal exam prep programs are significant, the quality control and employee satisfaction resulting from these programs also enhance overall company performance.

Offering licensure exam prep is a benefit that modern companies cannot afford to overlook. The advantages for the firm, such as improved recruitment, retention, and cost savings, are clear. However, the benefits for employees – enhanced career advancement and upskilling – translate into substantial gains for the company. When employees feel supported, the positive impact on the bottom line is undeniable. Combining this support with the top-rated, flexible course formats and cost savings provided by corporate programs with the School of PE creates a win-win situation for any company. 

Jeff Bornemiss is director of business development at School of PE. Contact him at  jeff.bornemiss@schoolofpe.com. For more information on School of PE courses, please visit www.schoolofpe.com.

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premiere authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. Zweig Group exists to help AEC firms succeed in a competitive marketplace. The firm has offices in Dallas and Fayetteville, Arkansas.