Search results

By Mark Zweig | AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.

By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.

By Stacey Weiss | In today’s AEC market, content without social distribution is invisible, no matter how smart or well written it is.

By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.

By Chad Clinehens | Honoring the firms building the future of AEC through culture, creativity, innovation, and smart growth.

By Sara Parkman | The top 2025 Marketing Excellence Award winners share how strategy, authenticity, and collaboration drive real AEC marketing impact.

By Mercedez Thompson | As our industry and client expectations evolve, so must our strategies for winning complex, high-stakes project pursuits.

By Sara Grayum | By collaborating closely, marketing and business development can craft stories that will steer your firm toward success.

By Liisa Andreassen | Chief administrative officer at UES (Orlando, FL), a privately held, rapidly growing engineering and consulting firm and No. 1 Hot Firm four years in a row.

By Mercedez Thompson | Proposals have adapted to a new way of reading, emphasizing concise, compelling headings to convey complex solutions and deliver winning messages.

Zweig Group’s 2023 Marketing Excellence Award winners share the strategies behind their winning campaigns and the impact on their firms’ success.

By Liisa Andreassen | President of Schaefer (Cincinnati, OH), a firm that provides all aspects of structural engineering across a broad range of projects and industries.

By Liisa Andreassen | President and chairman of the board at McFarland Johnson, a national consultancy providing program management, planning, environmental, engineering, and construction phase services.

By Christina Zweig Niehues | The words you use have the power to influence your audience: choose them carefully.

By Liisa Andreassen | CEO of HLB Lighting Design, Inc. (New York, NY), an internationally recognized design firm focused on architectural lighting for both interior and exterior environments.

By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.

Founder of edg (New York, NY), a technology-driven firm that leverages the power of software and equipment to deliver higher quality projects in less time.

Connections across teams and offices increase employee engagement and performance, but the connections must be fostered.

If your firm uses a doer-seller business development model, empowering your team is necessary for their success and your bottom line.

Implementing a tailor-made set of processes for your tailor-made firm will increase your chances of success, regardless of the space in which you compete.

COO of Aguirre & Fields, LP (Best Firm Multi-discipline #27 for 2018), a 120-person engineering firm based in Houston. By Liisa Andreassen Correspondent “If you haven’t started planning for ownership transition, you’re behind and you...

If you make it that far in the interview process, don’t forget to show the potential client your best asset – your ability to make a human connection. A few weeks ago, your A/E team...

CEO of HGA (a multiple Hot Firm award winner), a national, 750-person integrated architecture, engineering, and planning firm based in Minneapolis. By Liisa Andreassen Correspondent “Our most successful proposals help the client visualize the journey...

President and CEO of Ghafari, a big Michigan firm, has broadened its services, allowing it to weather tough times and maintain an era of growth. By Liisa Andreassen Correspondent As president and CEO of Ghafari...

An influx of foreign capital and an acute housing crisis have created a surge in tall buildings, and in an ancient, low-slung city, that’s controversial. By Richard Massey Managing Editor Once dominated by landmarks like...

If the recent case of NBA superstar Kevin Durant can teach us anything, it’s that the recruitment of rare talent takes an equally rare effort. The NBA free agency period that recently unfolded was quite...

Bells and whistles are nice, but when it comes time to write a winning proposal, a strong, focused message is still the way to go. In recent months I have seen a number of questions...

These comprehensive campaigns are more than a marketing exercise. Do you roll your eyes when you hear of a firm going through a rebranding? Be honest. Certainly the concept of branding has been slow to...

Start talking about marketing these days, and eventually the conversation will get around to positioning. We use that term— positioning— constantly ourselves here at ZweigWhite. In simple terms, it means making your firm the expert...

I’ve always been a student of human interaction. So when I hear someone say of another person in a derogatory tone, “That Wilson sure has a big ego,” I immediately ask myself “Who is this...