Various thoughts on AEC marketing
By Mark Zweig | Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results.
10 results found for “prejudice”
By Mark Zweig | Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results.
By Lillian Minix | When prompting AI like ChatGPT to generate content, you are responsible for applying the program conscientiously.
By Andy Chavez | The Zweig Index reports on 11 of the AEC industry’s leading firms on a monthly basis. This installment details the financial standing of Stantec.
By Mark Zweig | If you want to encourage cooperation in your firm, take a look at your organization structure, accounting, and incentive compensation.
By Mark Zweig | You need to be identifying your successor and preparing the road for them so they can be successful.
By Liisa Andreassen | CEO of Parkhill (Lubbock, TX), a multidisciplinary firm that is building community by creating inventive, relevant built environments together.
By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.
Educating yourself about these biases as well as potential strategies for mitigation can help you avoid prejudice in your decision-making.
“Clients, co-workers, partners – they aren’t always completely forthright in their communications. Despite this fact, your success ultimately depends on understanding them.” If you work in an AEC firm as a leader or manager, it’s...
President of Wakefield Beasley & Associates (Hot Firm #14 for 2016), a 165-person architectural design firm based in Alpharetta, Georgia. By Liisa Andreassen Correspondent “We are a fast-paced, high-performance company, and underperformers are detrimental to...
Habits that will make people not like you – yes, it includes always checking your phone. It’s been said before that for people to want to do business with you, they have to know you,...
Just about every firm in the A/E/P or environmental business today has identified its number one problem as “not having enough good people.” Solving this ongoing problem takes a lot of hard work and some...
When I first got out of graduate school with my MBA back in 1980, I went to work for a consulting/recruiting firm in St. Louis that specialized in serving the construction and real estate development...
We all know it. If we cannot train a second generation of leaders who will be able to take over the firm and run it successfully after we are gone, we probably won’t see any...
While I can’t be bound by convention and from this point forward be forced into matching my weekly missive with the focus of other articles in The Zweig Letter, this week’s issue got me thinking...
Human resources people are big on job descriptions. I was never that fond of them because it seems that they can always be used against you somehow. Here are some examples: “I meet the requirements...
It seems to me that the mega management consultants have gotten their comeuppance recently. Read your local business pages or The Wall Street Journal. Many of these firms are hurting as evidenced by revenue reductions,...
Cultural alignment, i.e., getting everyone in the firm— especially those at the top—on the same page, is something everyone in our business can tell you is critical. Without it, decisions don’t get made, opportunities come...
If you look at the effect the events of September 11 had on everyone in this country, it’s really pretty amazing. The collective funk that ensued hurt businesses of all types in an unprecedented way....
I just got back from the Design Build Institute of America (DBIA) (Washington, DC) national convention in San Diego (held October 4-6). What a turnout! Their estimates were that they had somewhere between 1,400 and...
Believe it or not, some people don’t like the term “human resources management.” They think it diminishes individuals in some way, and by referring to “human resources” we might as well be talking about “natural...
I spoke last week at the Iowa Engineering Society’s Annual Meeting in Cedar Rapids. My topic was “The Future of the Engineering Profession: Engineers as Leaders.” But before I get into that, I want to...