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By Mark Zweig | In a relationship-driven business, clients hire people they know and trust — not just the firms they represent.

By Mark Zweig | Winning big design projects requires strategy, preparation, credibility, and connecting authentically with decision-makers to secure long-term success.

By Mark Zweig | Leaders should set clear expectations around vacation planning, approval, and communication to avoid disruption and disengagement.

By Javier Suarez | Instead of trying to fix “the big problem,” we should handpick issues that we could have a decent chance of addressing successfully.

By Javier Suarez | We must hit the pause button at several junctions in our marketing and business processes to discuss the “why.”

By Robert McGee | Proactive marketing anticipates industry trends, leveraging research, analytics, and simultaneous use of multiple tools for an impactful and budget-optimized campaign.

By Javier Suarez | SOQs that are assembled without any direction just end up in the delete folder or the wastebasket. There’s a better way.

“Are you missing out on this valuable knowledge in these or any other areas that it is needed? If so, amend your evil ways and make better use of your marketing talent!”

“Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”

Most A/E/P and environmental firms spend a lot of money just for the opportunity to make a presentation to a client. You send your technical/professional staff chasing all over the countryside, hither and yon, looking...