The Zweig Letter | May 18, 2026

May 17, 2026

	Smooth sailing By Chad Coldiron As firms grow, alignment, accountability, and execution become the difference between getting bigger and getting stronger.

	The power of valuation in AEC firms By Becky Carlson Understanding your firm’s value early can reveal growth opportunities, reduce risk, and support long-term transition planning.

	Injecting new life into your marketing By Mark Zweig AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.

	Time well spent By Joseph Crabtree Efficiency creates time, but how AEC firms reinvest that time determines whether quality, culture, and performance actually improve.

About Zweig Group

Zweig Group, a four-time Inc. 500/5000 honoree, is the premier authority in AEC management consulting, the go-to source for industry research, and the leading provider of customized learning and training. Zweig Group specializes in four core consulting areas: Talent, Performance, Growth, and Transition, including innovative solutions in mergers and acquisitions, strategic planning, financial management, ownership transition, executive search, business development, valuation, and more. With a mission to Elevate the Industry®, Zweig Group exists to help AEC firms succeed in a competitive marketplace.