Ownership is a mindset
By Ying Liu | Ownership mindset starts before equity, with the clarity, trust, and responsibility people need to lead like owners.
10 results found for “zg data”
By Ying Liu | Ownership mindset starts before equity, with the clarity, trust, and responsibility people need to lead like owners.
By Chad Colidron | As firms grow, alignment, accountability, and execution become the difference between getting bigger and getting stronger.
By Shirley Che | Improving employee experience may be the AEC industry’s most important group project.
By Chad Coldiron | In today’s AEC market, retention isn’t just about culture – it’s about whether employees can afford to stay.
By Chris Catton | Recruiting is the AEC industry’s biggest challenge, yet most firms still operate without a real recruiting plan.
By Kyle Ahern | Employee survey data reveals the hidden drivers of culture, retention, and performance in AEC firms.
By Chad Coldiron | Like a perfect double play, high-performing AEC firms rely on preparation, trust, and flawless handoffs long before pressure arrives.
By Stuart McLendon | When economic data grows less reliable, long-term AEC planning becomes a far riskier bet.
By Daryl Simons Jr. | If your retention strategy relies on appreciation events instead of competitive pay, you are already losing talent.
By Mark Zweig | Firms that ignore AI will look slower, more expensive, and harder to work with.
By Sara Parkman | AEC firms that fail to invest in young professionals today will struggle to find leaders tomorrow.
By Mark Zweig | Better project management isn’t about new systems, it’s about disciplined leadership, clear decisions, and relentless execution of fundamentals.
By Chad Clinehens | Becoming a principal isn’t a reward for past success – it’s the start of owning responsibility for future value.
By Kyle Ahern | Outdated pay benchmarks are quietly undermining retention and credibility in today’s AEC compensation decisions.
By Tom Godin | Performance problems in AEC firms are rarely effort issues; they’re organizational design failures leaders must own and intentionally fix.
By Mark Zweig | Focus on these things to be more effective when it comes to raising standards for performance.
By Will Swearingen | A new era of AEC growth is emerging, driven by value creation and strategic expansion.
By Kyle Ahern | A closer look at the structures, risks, and rewards shaping leadership in today’s AEC industry.
By Sara Parkman | The Zweig Letter is moving forward, shifting to more dynamic digital formats that better serve AEC leaders.
By Tom Godin | When the mind and body of a business move together, worry fades and real performance begins.
By Daryl Simons Jr. | Rethinking first impressions creates fairer decisions, stronger relationships, and lasting benefits for candidates and firms.
By Kyle Ahern | A closer look reveals hiring and retention pressures demanding smarter, people-focused strategies.
By Mailena Urso | This year’s winners prove marketing done right delivers higher margins and stronger growth.
By Chad Clinehens | Record-breaking performance, bold innovation, and a new generation of leaders are redefining what’s possible in AEC.
By Kyle Ahern | The latest recruitment and retention data reveals shifting expectations, transparency, and tools reshaping AEC firms’ talent strategies.
By Shirley Che | From fees to client care, lessons learned from a season of conferences highlight growth, adaptability, and connection.
By Mark Zweig | LinkedIn is just one tool in your marketing arsenal, but it can be powerful when used consistently and strategically.
By Kyle Ahern | The 2025 Mid-Year Compensation Update highlights key salary shifts and industry trends shaping AEC firm strategy.
By Will Swearingen | Selling your firm requires early, intentional prep to maximize valuation, avoid risks, and ensure successful transition.
By Mark Zweig | Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results.
By Dathan Gaskill | Fractional CFOs offer flexible, expert financial guidance to help AEC firms grow, reduce risk, and improve efficiency.
By Will Swearingen | Firms that are truly boosting profitability aren’t just raising rates; they’re reengineering how they charge.
By Chad Clinehens | Honoring the firms building the future of AEC through culture, creativity, innovation, and smart growth.
By Kyle Ahern | What high-profit 2025 Best Firms To Work For do differently to earn employee trust, loyalty, and performance.
By Mark Zweig | Success comes from bold, consistent marketing efforts that push visibility, build trust, and attract high-quality clients.
By Mailena Urso | The Zweig Group team is hitting the road to share fresh insights on how AEC firms can stay ahead.
By Chad Clinehens | Firms that prioritize employee experience data see higher retention rates, improved collaboration, and greater innovation.
By Kyle Ahern | Recent survey data reveals a surprising dip in satisfaction among mid-career professionals.
By Jeremy Clarke | The key to embracing growth without giving up what made your firm great in the first place.
By Chad Clinehens & Steve Hake | A bold vision of delivering business solutions through an expanded collective of resources and expertise.
By Kyle Ahern | The latest data reveals rising firm values, stable key metrics, and the impact of market forces on AEC valuations.
By Chad Coldiron, Casey Shea & Stefanie Richter | High-performing firms that embrace technology solutions are seeing transformative results across their operations.
By Sara Parkman | AEC firms remain largely committed to flexible options that benefit both firms and their employees.
By Kyle Ahern | Salary data reveals evolving compensation trends, including regional, role-specific, and growth-driven salary differences.
By Tom Godin | Evaluating team dynamics is crucial for transforming organizational strategy into measurable results.
By Ezequiel Tovar | The decisions you make today will have monumental impacts on your next generation of owners tomorrow.
By Kyle Ahern | Managers who build trust empower employees to be more receptive to feedback and more motivated to improve.
By Kristin Kautz | AI adoption empowers firms to unleash their human potential to solve problems that matter.
By Ezequiel Tovar | Engaging with employees at all levels fosters respect, uncovers issues, and strengthens company culture.
Kristin Kautz delves into the evolving landscape of AI, emphasizing its transformative potential in business and daily activities. Highlighting tools such as ChatGPT, Microsoft's Copilot, and Unanet's CRM integration, she illustrates how AI can enhance...
By Stuart McLendon | This process improves team coherence and speed in addition to enhancing revenue per man-hour.
By Sara Parkman | The 2024 Rising Stars shed light on how the next generation of AEC professionals is driving innovation and strengthening firm culture in a rapidly changing environment.
By Kyle Ahern | Firms that adopt these competitive strategies will be better positioned to achieve sustained success.
By Chad Coldiron | Takeaways from Zweig Group’s 2024 ElevateAEC Conference & Awards Gala.
By Sara Parkman | Compensation trends reveal critical strategies to boost employee retention and satisfaction.
By Kristin Kautz | Six skills to succeed for the next five years in an AI-driven world.
By Mark Zweig | AEC firms that restrict their marketing leader’s role greatly impact their success and that of the company.
By Travis White | The rise of nearshoring can reduce costs, address talent shortages, and enhance growth opportunities for AEC firms.
By Mailena Urso | Zweig Group’s Marketing Excellence Awards showcase top creative campaigns that elevate AEC industry branding.
By Mailena Urso | Zweig Group experts will present on mergers and acquisitions, AI, compensation, and recruiting and retention at key AEC industry conferences this fall.
By Will Swearingen | The latest data highlights key trends in AEC policies, emphasizing pay, remote work, and transparency for growth.
By Kyle Ahern | The Best Firms To Work For survey provides a comprehensive view of the organizational climate across the industry, highlighting achievements and areas for growth.
By Stuart McLendon | The professional labor gap is an opportunity to rethink, reshape, and revitalize how we work.
By Lauren Aguilar, Ph.D. | How to make all employees feel safer at work and more willing to build authentic connections.
By Will Swearingen | The latest data reveals increased billing rates, improved chargeability, and refined collections processes in AEC.
By Jeremy Clarke | Focus your firm’s retention strategy on offering meaningful benefits that are in alignment with core human needs.
By Will Swearingen | Explore the latest data on compensation, perks, and key challenges shaping the industry’s ownership landscape.
By Kristin Kautz | AI assistants empower personalized and effective support that will save time and money, and enhance creativity and quality.
By Kyle Ahern | Prioritizing EX is a strategic imperative for firms looking to thrive in an increasingly competitive landscape.
By Luke Carothers | AEC industry experts shed light on key topics for firm leaders, from employee compensation, career growth, and AI integration.
By Will Swearingen | The 2024 Valuation Report highlights strong AEC industry performance and essential metrics for firm leaders.
Zweig Group announces the release of its 2024 Principals, Partners & Owners Report of AEC Firms. This comprehensive report contains information on the ownership agreements, responsibilities, compensation, billing rates, chargeability, work habits, and challenges of AEC firm...
By Travis White | You must attach the right structure, systems, and incentives in order to shift employee mindset.
By Kristin Kautz | In the rapidly evolving universe of AI, firms willing to “go big” will be at the forefront of transformation – with all of the risk and reward that implies.
By Mark Zweig | Entrepreneurial firm owners understand that marketing is an off-balance sheet long-term investment in the firm’s future.
By Ezequiel Tovar | In turbulent times, strategic capital allocation is crucial for firm survival.
By Stuart McLendon | Facing a talent shortage exacerbated by baby boomers’ exodus from the workforce, AEC firms must innovate to succeed.
By Keith Sequeira | Zweig Group’s 2024 Salary Reports show a 6.6 percent average salary increase.
By Chad Clinehens | What it means to be an entrepreneur and run a smaller AEC firm in today’s competitive environment.
By Kristin Kautz | AI needs effective onboarding and subsequent guidance, patience, and education in order for it to become a productive and valued “employee.”
By Kyle Ahern | Best Firms invest in an employee-centric culture, organizational efficiency, and leadership development.
By Keith Sequeira | Those who, adapt, organize and pioneer new workflows will excel in this new era of possibilities.
By Mark Zweig | What owners and managers of AEC firms should be thinking about and doing as we plow headfirst into 2024.
By Ying Liu | Insight into the unique challenges and opportunities often faced by CSOs in the AEC industry.
By Kristin Kautz | AI is becoming a crucial component in reshaping the AEC industry, especially in the realm of marketing.
By Shirley Che | A spotlight on progress and valuable resources for workplace diversity, equity, and inclusion initiatives.
By Will Swearingen, Kevin Johns & Alexis Martin | Finding extra deductions or credits will serve you now and when the time comes to transfer ownership.
By Mark Zweig | Open-book management is about sharing financial performance data with employees to foster trust, educate, and improve the firm’s overall performance.
By Jeremy Clarke | Use these four common sense pillars to build your firm’s compensation strategy.
By Mark Zweig | These are the practical implications of defining the culture you want and then making that a reality.
By Sara Parkman | Competitive employee benefits play a critical role in addressing recruiting and retention challenges in AEC.
By Sara Karstetter | There are several questions a seller needs to be able to answer beyond just the financials.
By Travis White | The benefits that come with being a growth-focused firm far outweigh the risks.
By Kyle Ahern | A look at some of the trends from this year’s Best Firms To Work For award program.
By Tom Godin | An org chart can be an invaluable tool for your business because it provides clarity and communicate roles.
By Mark Zweig | Every entrepreneurial company should have some big, game-changing things it is working on.
By Will Swearingen | How does your firm’s financial performance stack up against the rest of the AEC industry?
By Chad Clinehens | Firms that take the time to learn and adapt to AI could gain a competitive advantage over those that are slower to adopt.
By Dathan Gaskill | A chief financial officer provides critical financial leadership, insight, and guidance to your firm.
By Will Swearingen | How valuable is your firm compared to others in the industry?
By Adrian De la Garza | In 2022, mergers and acquisitions continued to flourish as a growth strategy throughout the AEC industry.
By Johnny Smith | What characteristics of a job, firm, and industry act as predictors of voluntary turnover?
By Phil Keil | It’s time to start building a strategy for how you will compete and stay relevant in this rapidly evolving environment.
By Will Swearingen | Salary increases were higher than expected in 2022 and AEC workforce demographics continue to shift.
By Justin Smith | Successful PMs use their skills to leverage tools, motivate actions, and accomplish objectives, which is the essence of leadership.
By Mark Zweig | None of these questions may seem profound, but they all merit asking and honestly answering.
By Tom Godin | What stories is your firm telling, and, more importantly, how are they being received?
By Kyle Ahern | Gathering data on your employees’ experience is the first step, then you have to create action items to effect positive change.
By Mark Zweig | Many of these things will increase the value of your ownership in an external, or even internal, transition.
By Christina Zweig Niehues | This group will require more flexibility, autonomy, and learning opportunities in order to stay engaged and motivated.
By Mark Zweig | This is a reality in our industry and knowing the typical issues faced by these people can be helpful to working with them.
By Justin Smith | Committing to this will make your firm safer, more resistant to adversity, and change cashflow and profit for the better.
By Mark Zweig | Most firms in this business still struggle to get their people to do their timesheets and turn them in – but there could be a simpler way.
By Andy Chavez | Some of the best practices that the most experienced buyers in our industry employ to get deals across the finish line.
By Phil Keil | Strategic planning is an incredibly deep and nuanced practice that every firm needs to consider.
By Christina Zweig Niehues | Zweig Group’s 2022 Marketing Excellence Award Winners have created some outstanding marketing campaigns, displaying incredible imagination and creativity.
By Kyle Ahern | Best Firms To Work For and Hot Firms continue to distinguish themselves in a highly competitive industry.
By Christina Zweig Niehues | The words you use have the power to influence your audience: choose them carefully.
By Lindsay Young | Best practices for AEC firms will continue to evolve, but firms that take steps to innovate will be the ones that succeed.
By Christina Zweig Niehues | The rapidly changing economic conditions we’re experiencing are putting salary pressure on AEC firms.
By Justin Smith | Calling the ideal plays will only work for you if your team understands the role that they each play in executing.
By Justin Smith | Write your project goals in ink and your plan in pencil, because you’ll likely need to make some changes and adapt your plan as your project unfolds.
By Stephanie Warino | Improve your win rate by listening to what your clients say they want, instead of pushing the services you want to sell the most.
By Mark Zweig | It’s time to take a good hard look at what everyone in your business is doing for you.
By Phil Keil | Firms with purpose driven leadership have tangible benefits and more successful outcomes.
By Mark Zweig | Just like any professional sports team, your firm is made or broken based on how effective you are at recruiting talent.
By Kyle Ahern | One of Zweig Group’s landmark awards has evolved into a powerful tool that couples celebration with data-driven change.
By John Bray | There are a few things you should consider as you expect to receive an offer for your company from a prospective buyer.
By Mark Zweig | If you feel the need to diversify your business, here are some tactics to win clients in a new market when you don’t have prior experience.
By Justin Smith | Training is an investment with big payoffs, so do your research when determining the best fit for your firm.
By Dathan Gaskill | Our industry hasn’t done a great job of managing risk comprehensively or systematically. There’s a better way.
By Christina Zweig Niehues | We’re about to be short on leaders in AEC industry firms. It’s time to act now before it’s too late.
By Justin Smith | Training opportunities that use the best of both worlds – science and experience – will bring your firm to the next level.
By Stephanie Warino | How employees answer a question about where they see themselves in two years, and what their responses really mean.
By Mark Zweig | In the new year, remember that we're responsible for creating our own luck. You can start by focusing on these five things.
By Chad Clinehens | Optimism among AEC firms is high as we look ahead to 2022 and beyond.
By Kyle Ahern | Each firm needs to find its own balance of open, consistent communication without being bothersome to employees.
ByStephanie Warino | Examining the top 10 differences between leading and average Best Firms To Work For.
By Phil Keil | There is a bridge to opportunity that can lead us to a landscape where the change we seek is possible.
By Tom Godin | These fundamentals are an important part of your firm’s healthy diet.
By Chad Clinehens | Use this data to inform your firm’s strategy and keep employee sentiment high.
By Will Swearingen | A clear understanding of how your firm will be managed after a large shareholder’s exit can greatly increase success going forward.
By Stephanie Warino | Our industry can’t afford to meet the complex challenges we face today with a one-perspective approach.
By Kyle Ahern | This year’s Best Firms To Work For employee survey provided 1.8 million data points, providing insight into industry trends.
By Christina Zweig Niehues | This year’s cohort has picked up where last year’s group left off – taking on creative ideas to solve both historic and emerging challenges.
By Stephanie Warino | External members on boards of directors increase innovation and spur growth.
By Christina Zweig Niehues | It’s important for firms in all stages of growth to invest in marketing and continue to plan for the future.
By Phil Keil | Think of strategy as a revolutionary process requiring continual iteration and agility.
By Mark Zweig | Not only do you need to monitor and report on the right performance metrics for your firm, but you also have to explain what these numbers mean to your people.
By Christina Zweig Niehues | Firms need to devote resources toward business development and ensuring a steady stream of work for the future.
By Bill Fox | Knowing your clients and finding out how you can solve their problems is key to building long-lasting, profitable relationships.
By Christina Zweig Niehues | What’s the same and what’ll never be the same again for AEC firms’ policies, procedures, and benefits?
By Stephanie Warino | The principles of Organizational Project Management can guide a firm through the steps of scaling an organization.
By Stephanie Warino | These 10 ideas can increase engagement and create a truly effective doer-seller culture.
By Mark Zweig | We create much of our own good luck – and a lot of that comes down to understanding probabilities and doing things that increase our odds for success.
By John Bray | Whether you’re an M&A enthusiast, first-time buyer, or an apprehensive seller, it would be naive to disregard these opportunities without understanding the dynamics of the M&A environment.
By Mark Zweig | An enduring firm will be worth much more – through an internal or external sale – than one where some of these issues are not addressed.
By Christina Zweig Niehues | Women in the AEC industry leave at a faster rate than men, and COVID-19 has only accelerated this phenomenon.
By Jamie Claire Kiser | The decisions firms make today will determine the talent available for the next professional generation.
By Chad Coldiron | Over the last 12 months, firms have been forced to rapidly adjust how they approach many workplace strategies – including recruitment strategies.
By Kyle Ahern | A good, standardized parental leave policy is a major benefit that can set your firm apart.
By Phil Keil | This will inform your strategy development and ultimately allow you to build a legacy.
By Stephanie Warino | Be selective with the actions you’re recognizing and the behaviors you’re amplifying, because we’re all driving the culture bus.
By Christina Zweig Niehues | New data on recruitment and retention shows how firms of different sizes, types, and geographies were impacted by the events of 2020.
By Mark Zweig | It’s great to be needed, but it’s not really where you want to be. The position you should really seek to attain is to be wanted.
By Christina Zweig Niehues | While we’re entering 2021 with a renewed sense of purpose and greater clarity, there are still a lot of unanswered questions.
By Will Swearingen | Management incentives can be used to motivate key staff and to build capital and liquidity for individuals in the event of a transition.
By Christina Zweig Niehues | There are several management areas where award-winning, fast-growth, and very high profit AEC firms stand out.
By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.
By Jamie Claire Kiser | Companies are adopting fluid work from home policies and people have begun migrating away from dense cities.
By Chad Coldiron | With remote work burnout setting in for many, here are some ideas to take care of your people now and for the foreseeable future.
By Christina Zweig Niehues | At the start of the pandemic, the majority of the AEC industry was thrust into an extreme scenario of work-life integration.
By Chad Clinehens | Embrace this period of rapid evolution and push yourself even further out of your comfort zone.
By Christina Zweig Niehues | Good communication shows compassion to your client – something that’s likely to be returned back to you.
By Christina Zweig Niehues | Celebrate the present, and focus on extreme flexibility and radical empathy going forward.
By Kyle Ahern | The impressive data collected from Zweig Group’s Best Firms To Work For and Hot Firms continues to provide valuable insight into the AEC industry.
By Jamie Claire Kiser & Christina Zweig Niehues | ElevateHer has been a call to action to work together, and the reaction to this inclusive approach has been powerful.
By Jamie Claire Kiser | Generational differences can be a powerful source of innovation and adaptability.
By Mark Zweig | What your firm becomes should be the result of a plan, of deliberate efforts. You can and should “design” your design firm.
By Mark Zweig | If you make these 50 calls, you will not only get new projects, you will also learn a great deal and renew old friendships.
By Will Swearingen | In recent months, long-time issues like communication have been trumped by new challenges: loneliness, problems with technology, work-life balance, and distractions.
By Jamie Claire Kiser | We’re using videoconferencing more than ever, but constant communication isn’t the same as effective communication.
By Mark Zweig | None of these is a panacea. All of these things do, however, have the potential to bring you new clients, opportunities, and projects.
By Jamie Claire Kiser | Addressing questions about the impact of COVID-19 through the lens of the Great Recession.
By John Bray | Connect with your people and bolster your business so you come out of this pandemic stronger on the other side.
By Chad Clinehens | Now could be the perfect time to give yourself and the workings of your firm some much needed attention.
By Jamie Claire Kiser | What differentiates us now as leaders is our ability to roll with the punches and make sharp, sober decisions.
By Kyle Ahern | Engage the people at your firm and they will tell you all you need to know to recruit, retain, and utilize every employee.
By Christina Zweig Niehues | The situation is changing quickly, but versatility and fast decision-making have become necessary.
By Christina Zweig Niehues | Their characteristics, differences from their male counterparts, and how to create an environment that fosters women leaders.
“You would be surprised how quickly your employees get in the bandwagon when they can be part of the solution.”
“If you have lofty ambitions for the growth of your firm, but aren’t exactly sure of what you need to do to accomplish it, here is my best advice.”
Phil Keil, Zweig Group’s director of strategic services, knows how to put the pieces together to craft unique strategies and implementation plans for AEC firms.
“Top management is largely responsible for HR’s ineffectiveness on many levels in the typical A/E firm.”
As Zweig Group’s director of ownership transition, Will Swearingen understands the emotional stakes at play when a firm founder decides it’s time to pass the torch.
“For those of you running A/E firms – if I were you, I’d focus on recruiting in 2020.”
By Christina Zweig Niehues | Women PMs are hungry for leadership and management training, and want their firms to do more in that regard.
As Zweig Group’s director of executive search, Chad Coldiron’s passion is connecting top talent with AEC firms.
“There is no question that after working as long as I have in the A/E industry with so many firms throughout the land, certain common undeniable truths present themselves.”
By Kyle Ahern | As we look to 2020, let’s reflect on the last year and celebrate all that this industry has accomplished.
By Chad Clinehens | Use these tips to achieve long-term results in a short-term world.
Untimely events, like the unexpected death of a firm leader, can and do happen. Is your firm ready?
By Christina Zweig Niehues | Progress is slow, but the AEC industry is becoming more diverse every year, particularly with the newer generation.
By Christina Zweig Niehues | There’s plenty of support out there for women in the AEC industry, but the stats still have to catch up to the sentiment.
By Kyle Ahern | Data collected from Best Firms To Work For and Hot Firms continues to provide valuable insight into the AEC industry.
Survey data from Zweig Group’s 2019 Financial Performance Survey of AEC Firms indicates strong financial performance industry-wide.
“There’s a lot to know about your people. And we have to keep updating this information because your people are constantly changing.”
There are plenty of tell-tale signs your AEC firm needs a set of third-party experts to help you achieve your goals.
Is your firm an investment value candidate? If you’re looking to sell, this is the level of value at which you have the most opportunity to maximize your exit.
By Kyle Ahern | Employees at AEC firms say they need ample opportunities to learn and train. My advice is to give them what they’re asking for.
By Jamie Claire Kiser | At what should be an incredibly productive and exciting time in the lives of young professionals, the AEC industry is failing to engage.
If your firm uses a doer-seller business development model, empowering your team is necessary for their success and your bottom line.
“Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”
“One of the things they teach you about entrepreneurship in business school is that you should have your exit strategy in mind as you start and grow your company.” One of the things they teach...
“If we know recruiting and retention are the biggest challenges and our employees are telling us that training and development are the solution, isn’t the investment in a training program at your firm worth it?”...
“Right now, at the start of the new year, is a great time to be selling. Organizations of all types, public and private, have new plans and new budgets to go along with them.” Right...
Why be a Best Firm To Work For? The Best Firms to Work For (BFTWF) award recognizes top AEC firms in the US and Canada based on their workplace practices, employee benefits, employee retention rates,...
There are multiple considerations to be made when valuing a privately-held company and the assessment of the many moving parts. The valuation of privately-held firms, including those in the AEC industry, will usually involve discounting...
We need a comprehensive approach to encourage heterogeneity in our firms. It starts, but certainly does not end, with simple awareness. Zweig Group’s new mission to Elevate the Industry was unveiled at the 2018 Hot...
It’s not always flattering, but hearing from those you work for and with, and acting on it, is key to improving your products and services. We’ve all become accustomed to, and maybe a little weary...
Everything feels different. Three weeks after the 2018 Hot Firm & A/E Industry Awards Conference in Dallas, our team is still on a high. Fueled by positive feedback, a wealth of exciting ideas for Las...
By Kyle Ahern | This year’s group of Best and Hot Firms provides a treasure trove of information across thousands of data points, from employees up to the C-suite.
Non-creatives have to understand and respect what marketers do, or we run the risk of demotivating those who are critical to our success. A recent study by InSource reported that “Creative professionals are being asked...
By Phil Keil | Strategic planning is the roadmap to your firm’s success. Without it, you might get knocked down and never get back up.
Your firm’s list of contacts is critical to your marketing activity, and it can have a tremendous monetary value, too, so make it a priority. This industry is still doing a poor job of building...
Did you know? Marketing trends are discussed by only 40% of A/E firms during marketing meetings. Marketing departments are becoming increasinly responsible for tracking all marketing/sales related data. From 1997 until last year, the percentage...