Winning work during uncertain times
By Scott D. Butcher | To succeed in disruption, AEC firms must refine client focus, target markets, and go/no-go processes.
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By Scott D. Butcher | To succeed in disruption, AEC firms must refine client focus, target markets, and go/no-go processes.
Architects, engineers, planners, and allied professionals by and large have a really hard time defining exactly who they want to sell their services to. The unfortunate truth is that most will sell their services to...