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By Milly Sordo | Neurodiversity awareness can help AEC firms build more inclusive workplaces where all minds are empowered to succeed.

Zweig Group is excited to join the 2025 AIA Florida Convention & Trade Show – bringing leading-edge industry insights, market research, and practical strategies directly to Florida’s architecture community.

By Chad Clinehens | ElevateAEC celebrates high-performance AEC firms moving fast and intentionally in a changing industry.

By Kristin Kautz | AI assistants empower personalized and effective support that will save time and money, and enhance creativity and quality.

By Mark Zweig | Entrepreneurial firm owners understand that marketing is an off-balance sheet long-term investment in the firm’s future.

By Mark Zweig | Some of the ways entrepreneurial small firm owners create value and differentiate themselves.

By Conrey Guy | A standardized onboarding process is critical for the overall success of any organization, but especially in our industry.

By Jane Lawler Smith | For AEC marketers, crafting messaging that makes sense, resonates with your intended audience, and lodges in their minds is simply the job.

By Jane Lawler Smith | If it doesn’t support the mission of your firm, enhance your brand story, and provide relatable value to the recipient, it might be time to rethink spending money on it at all.

By Mark Zweig | Improving this will not only help you attract and keep good people, but it will also bring in new clients.

By Mark Zweig | While there are no doubt some costs associated with making a brand for your firm, a lot of it just boils down to a little work and some discipline.

By Jane Lawler Smith | Channel your inner toddler and question everything about your marketing plan to uncover what still does or doesn’t work for you, your firm, and your goals.

By Chad Coldiron | With remote work burnout setting in for many, here are some ideas to take care of your people now and for the foreseeable future.

Managing principal of Woodblock Architecture (Portland, OR), a firm that sees each new project as an opportunity to create something awesome and build new relationships.

You have to keep the blade sharp through the long process of making key connections, educating oneself, and repeatedly rising to the challenge.

When your best junior associate ‘unexpectedly’ leaves, the decision was probably in the works for a long time, you just never saw it coming.

CEO of SSOE Group (Hot Firm #44 for 2018), a global project delivery firm for architecture, engineering, and construction management based in Toledo, Ohio. By Liisa Andreassen Correspondent “All key positions within the company are...

HLB Lighting Design (New York, NY), a 62-person architectural lighting design firm, is the first place winner in the Internal Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its redesigned brand. In 2013,...

It’s what we’re all looking for: young people that we can move up. And if we aren’t, we’re fools. Why would we hire someone, especially a younger person, who we don’t think has any potential...

One of my associates and I recently went to Idaho to visit a new consulting client— Power Engineers, Inc. (Hailey, ID). Without question, one of the high points of our trip was meeting their CEO...