A spotlight on marketing excellence
By Sara Parkman | Zweig Group’s 2024 Marketing Excellence Award winners share the strategies behind their winning campaigns and the impact on their firms’ success.
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By Sara Parkman | Zweig Group’s 2024 Marketing Excellence Award winners share the strategies behind their winning campaigns and the impact on their firms’ success.
Jamie Claire, Zweig Group's director of consulting looks at valuation from a merger & acquisition perspective: EBITDA is the most common valuation metric in M&A, but I agree with Warren Buffett - “When CEOs tout...