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By Mark Zweig | Don’t take a cavalier attitude toward potential disaster, but recognize that experimentation is essential for building a growing, successful company.

By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.

By Mark Zweig | Many AEC firms claim high quality, but without consistent action those promises quickly become hollow words.

By Mark Zweig | Most AEC firms play it safe with bland marketing, but bold, consistent outreach is what actually drives results.

By Mark Zweig | Show everyone it’s not business as usual and your firm is in a new era – you may find it a helpful tool to reinforce your change program.

By Mark Zweig | Success comes from bold, consistent marketing efforts that push visibility, build trust, and attract high-quality clients.

By Mark Zweig | Start 2025 strong by reviewing your AEC firm’s marketing tools, including your website, email lists, signage, and more.

By Mark Zweig | Entrepreneurial firm owners understand that marketing is an off-balance sheet long-term investment in the firm’s future.

By Mark Zweig | Some of the ways entrepreneurial small firm owners create value and differentiate themselves.

By Mark Zweig | Take these steps to reduce resistance and increase the likelihood of success for any change initiative.

By Scott McNally | If you swing for the fence, remember the fans, watch for curveballs, and rally your team, your firm will be successful.

By Mark Zweig | The payoff is a more valuable company that is healthier and provides more opportunities for its employees.

By Ashley Heinnickel | A rebrand is an opportunity to elevate your firm’s identity and build excitement about where you’re going.

By Mark Zweig | If your business requires so much attention from you that you don’t have the overall quality of life you want, it’s time to do something different.

By Mark Zweig | In the new year, remember that we're responsible for creating our own luck. You can start by focusing on these five things.  

Domestic Transactions:   Bernardon (West Chester, PA), a full service architecture, interior design and landscape architecture firm has announced that they have joined the Core States Group of Companies (Duluth, GA). Core States Group is a leading national provider...

By Mark Zweig | While there are no doubt some costs associated with making a brand for your firm, a lot of it just boils down to a little work and some discipline.

By Jenny Phan & Kyle Copelin | Developing a communication program with the right messaging principles is the proactive approach to ensure a successful transfer of brand equity.

The ways our businesses and facilities function in relation to employees and customers are bound to adjust due to COVID-19.

Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.

Industry leader WSP (Montreal, Canada) announced that it has entered into a definitive merger agreement in connection with its proposed acquisition of environmental firm, Ecology and Environment (Lancaster, NY). Link to details EN Engineering (Warrenville,...

“When it comes to branding for an AEC firm, I wouldn’t look to other AEC firms. Frankly, we make a lot of branding mistakes in this business.”

President and founder of Brudis & Associates, Inc. (Hot Firm #36 and Best Firm Multi-discipline # 51 for 2016), a 90-person firm based in Baltimore. By Liisa Andreassen Correspondent “While I like to say we’re...

When it comes to large projects that affect a lot of people, a multi-pronged communications effort is the best way to bring stakeholders together. When planning regional infrastructure projects, getting the right amount of engagement...

Planning regulations in Johnson City, Tennessee produced a 26-foot bun and frankfurter made of brick, and it’s the talk of the town. By Richard Massey Managing Editor Johnson City is a quaint place of 66,000...

Some insights for those planning to relocate or revamp their digs, because we just went through the process. We just moved into a new office space a couple weeks ago. It’s a big step up...

Marketing in our industry is a-changing, Folks! It is not business as usual for A/E/P and environmental firms. The tough economy and the increasing power of the Internet and electronic communications are changing everything marketing-wise....

Working visibility is all about the public— and hopefully that includes some potential clients— seeing your firm at work and more importantly, recognizing it’s YOUR firm! To the extent they see you “doing” they will...

Breaking into new markets— you won’t find many more interesting (or timely) topics for those who run A/E and environmental consulting firms today. So many companies are either already attempting to or plotting to break...

As a board member for an international engineering firm I have recently been participating in a series of interviews and meetings related to their brand. What their brand is, how to make it real, and...

I just sold a house this past weekend that I have had on the market for quite some time— much longer than it usually takes me to sell one. This was a beautiful little 1925...

I just saw a blurb in our ZweigWhite’s 2008 Marketing Survey of Architecture, Engineering, Planning & Environmental Consulting Firms that stated A/E and environmental firm’s number-one marketing strategy is “relationship building.” While most people in...

If you look at why most A/E firms just sort of muddle along, and yet a few are growing by leaps and bounds, you’ll find the “secret ingredient” in the growing firms’ recipe is often...

We’ve been at this business for some time now— and have worked with hundreds of A/E/P and environmental firms whose principals wanted to sell. Unfortunately, we can’t help all of them— just those who will...

If you watch reality TV at all, you’ve probably heard the new word. It’s “pop.” Everything is supposed to do it— and you, as the orchestrator of change— are supposed to make it happen. The...

Every so often, I have to remind our readers of the importance of their office environments. Our own recent office rehab here in Natick, along with a trip to New York and seeing some not-so-great...

When we remade our Revolutionary Marketing newsletter into The Zweig A/E Marketing Letter, we had a simple idea. Cut the theory and direct the focus of our efforts to implementation. What can firms DO differently...

Last week, I took my oldest daughter Christy (she’s a high school junior) and one of her friends on a day of college tours. We went to three schools and took the guided tour at...

Robert stompeas felt good. he felt really good. There was a heck of a lot of satisfaction that came from having a great year when so many other firms were having a lousy one. Nautso-Lethargi...

I have always been interested in design and construction. When I was as young as seven years old, I was drawing up floor plans for houses on graph paper and building them with my Legos....

Although conventional wisdom says that an A/E/P or environmental firm’s greatest asset is its staff, that may not always be so. I don’t want to diminish or underestimate the importance of the workers to a...

When Sharon T., a successful entrepreneur and owner of three European auto dealerships finally found the location of Land Design Associates Three’s (LDA3) office building one sweltering Tuesday afternoon and pulled her Volvo into the...