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By GinaRenee Autrey | AEC marketing doesn’t fail from lack of expertise – it fails when firms keep telling safe stories in increasingly noisy markets.

By Scott D. Butcher | To succeed in disruption, AEC firms must refine client focus, target markets, and go/no-go processes.

The 2025 AEC Innovator Award, presented in partnership with KP Reddy Co., is the first and only innovation assessment and award for AEC companies.

By Liisa Andreassen | Principal at MCE (Minneapolis, MN), one of the largest mechanical and electrical consulting engineering firms in the United States.

By Kraig Kern | The next time you have a proposal or presentation kickoff, trust and empower your marketing team to do what they do best.

By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

By Mark Zweig | Marketing starts with identifying who your target clients are. Your entire business needs to be focused on them.

We need to remain flexible for the foreseeable future as we continue to determine what is resonating with our clients.

By Christina Zweig Niehues | A larger client database, higher shortlist rates, and measurable metrics. Yes, marketing is expensive, but it’s a good place to spend a bit of gold.

Sharing something personal about your history is a great way to connect with a selection panel – and, of course, to win work. Making a strong first impression and connecting with the selection panel are...

By Scott Johnston | Time is a luxury AEC teams do not have. And time spent on a losing effort drains resources, morale, and bandwidth on existing projects.

There’s a critical set of benchmarks you need to measure so you’ll know what works, what doesn’t, and how to be more effective. Zweig Group’s 2016 Marketing Survey found that 27 percent of A/E/P and...

Philadelphia firm undertakes huge effort to improve CRM, update brand, and otherwise remain ahead of the curve. For Pennoni (Hot Firm #48 for 2016) marketing “success” can be viewed in a variety of ways –...

The winning percentage in the A/E industry is not that good, so it’s vital that you learn how to take a punch and get back up to fight again! You’ve probably heard the quotes about...

When J. Peter Devereaux joined the Detroit-based firm in 1985, there were nine employees. Today, Harley Ellis Devereaux (Hot Firm #23 for 2016) has 324 employees and has undergone a series of evolutions. After working...

As someone who teaches entrepreneurship in The Sam M. Walton College of Business at the University of Arkansas, one of my responsibilities is to mentor students who enter business plan competitions. In these competitions, students...

I recently had the pleasure of serving as faculty advisor for three teams of students in a statewide business plan competition called The Arkansas Governor’s Cup. There were 42 very well-coached teams that submitted plans...