Search results

By Jane Lawler Smith | Focusing on creating fans of your brand, rather than just clients, can drive deeper engagement, brand loyalty, and word-of-mouth marketing.

By Jane Lawler Smith | For AEC marketers, crafting messaging that makes sense, resonates with your intended audience, and lodges in their minds is simply the job.

By Jane Lawler Smith | If it doesn’t support the mission of your firm, enhance your brand story, and provide relatable value to the recipient, it might be time to rethink spending money on it at all.

A lot of AEC firms fall into the trap of neglecting their marketing departments because the work is not billable. Marketers need to fight back with consistent effort.

A recent Zweig Group promotion asked, ‘Is your marketing fresh and clean?’ The email went on to list 15 different marketing focus areas – the first being the marketing plan.

When your marketing people are not empowered to make big decisions, their great concepts often get parked in committees, where they die. Marketing is where the creativity is, right? Not always. Too many marketing departments...