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    2026 Valuation Report of AEC Firms
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Posts

  • Stop selling the work – sell the feeling

    Stop selling the work – sell the feeling

    August 23, 2026

    By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.

    Read
  • TZL podcast: Mark Zweig on selling a lot of work

    TZL podcast: Mark Zweig on selling a lot of work

    September 17, 2018

    Randy Wilburn sits down with Mark Zweig, founder and chairman of Zweig Group, to talk about what it takes to sell a lot of work in the AEC industry. Mark says it's possible to be...

    Read
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