Stop selling the work – sell the feeling
By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.
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By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.
Randy Wilburn sits down with Mark Zweig, founder and chairman of Zweig Group, to talk about what it takes to sell a lot of work in the AEC industry. Mark says it's possible to be...