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We all know it does, but it’s also hard to define, hard to achieve, and if we fail in our pursuit of it, the consequences can be severe. The word “quality” seems to be constantly...

The marketing of ‘quality’ is ubiquitous in the A/E industry, but oftentimes, the difference between perception and reality can undermine a firm’s brand equity. Many firms are dealing with record high workloads. That translates into...