Skip to content
  • About Zweig
    • About Us
    • Letter from the CEO
    • Team
    • Careers
    • News
  • Partners & Sponsors
    • Partners & Sponsors

2026 Fee+Billing Report is Now Available

Calendar |
Log In
| Cart (0) Cart
Zweig Group
  • Consulting
    Consulting
    • Talent
      Talent
      • Executive Search
      • Board Search Advisory
      • Scalable Recruiting Services
      • Employee Experience
      • Compensation Strategies
      • Retention Solutions
    • Performance
      Performance
      • Financial Management
      • Performance Assessment
      • Project Management Training
      • Client Experience
      • Team Structure & Performance
    • Growth
      Growth
      • Market Research
      • Marketing
      • Business Development
      • Strategic Planning
      • Artificial Intelligence
    • Transition
      Transition
      • Valuation
      • Mergers & Acquisitions
      • Ownership Planning & Transition
  • Research
    Research
    • Reports
      Reports
      • Salary + Compensation
      • Valuation
      • Principals, Partners + Owners
      • Fee + Billing
      • Policies, Procedures + Benefits
      • Financial Performance
      • Marketing + Business Development
      • Recruitment + Retention
      • Information Technology
      • Business Operations
      • A Guide For Success
    • Surveys
      Surveys
      • Financial Performance Survey
      • Fee + Billing Survey
      • PPO Survey
      • Valuation Survey
      • IT Survey
      • Compensation Survey
      • Participate & Save
    • Zweig Insights
      Zweig Insights
      • About Insights
      • Login to Insights
      • Register for an Account
  • Events
    Events
    • EVENTS
      EVENTS
      • Webinars
      • On-Demand Learning
      • In-Person Events
      • The Principals Academy
    • ElevateAEC Conference
      ElevateAEC Conference
      • Register
      • Book Hotel
      • Become a Sponsor
    • M&A Next Symposium
      M&A Next Symposium
      • Register
      • Book Hotel
  • Awards
    Awards
    • Award Season is Here!
      Award Season is Here!
      • Rising Stars - Deadline April 1
      • Best Firms to Work for - Deadline May 1
      • Hot Firm - Deadline May 15
      • Marketing Excellence - Deadline June 5
      • AEC Innovators - Deadline July 3
      • Financial Leadership - Deadline June 12
    • Join us in Park City!
      Join us in Park City!
      • Learn More
      • Book Hotel
  • The Zweig Letter
    The Zweig Letter
    • Trending Topics
      Trending Topics
      • M&A Activity Reports
      • Strategy
      • Talent
      • Leadership
      • Culture
    • Featured Articles
      Featured Articles
        Smooth sailing? Better insight for better employee experience One year strong – and just getting started The affordability gap The hard work of accountability The overlooked driver of client success No hands raised
      • All Articles
    • Podcast Episodes
      Podcast Episodes
        ElevateAEC | Master builders reimagined ElevateAEC | Slow down to speed up Leadership and optimism in uncertain times Architecture with heart From specs to stories
  • About Zweig
    About Zweig
    • About Us
    • Letter from the CEO
    • Team
    • Careers
    • News
  • Partners & Sponsors
    Partners & Sponsors
    • Partners & Sponsors
Contact Us
Log in
Cart (0) Cart
Zweig Group Logo Zweig Group is the number one advocate and trusted partner for top AEC firm leaders.
  • Consulting
    • Talent
      • Executive Search
      • Board Search Advisory
      • Scalable Recruiting Services
      • Employee Experience
      • Compensation Strategies
      • Retention Solutions
    • Performance
      • Financial Management
      • Performance Assessment
      • Project Management Training
      • Client Experience
      • Team Structure & Performance
    • Growth
      • Market Research
      • Marketing
      • Business Development
      • Strategic Planning
      • Artificial Intelligence
    • Transition
      • Valuation
      • Mergers & Acquisitions
      • Ownership Planning & Transition
    • Contact Us
      The Zweig Letter
      M&A Outlook Report
      M&A Outlook Report
  • Research
    • Reports
      • Salary + Compensation
      • Valuation
      • Principals, Partners + Owners
      • Fee + Billing
      • Policies, Procedures + Benefits
      • Financial Performance
      • Marketing + Business Development
      • Recruitment + Retention
      • Information Technology
      • Business Operations
      • A Guide For Success
    • Surveys
      • Financial Performance Survey
      • Fee + Billing Survey
      • PPO Survey
      • Valuation Survey
      • IT Survey
      • Compensation Survey
      • Participate & Save
    • Zweig Insights
      • About Insights
      • Login to Insights
      • Register for an Account
    • Updated Salary Data
      Participate & Save 75%
      Participate & Save 75%
      Zweig Insights
  • Events
    • EVENTS
      • Webinars
      • On-Demand Learning
      • In-Person Events
      • The Principals Academy
    • ElevateAEC Conference
      • Register
      • Book Hotel
      • Become a Sponsor
    • M&A Next Symposium
      • Register
      • Book Hotel
    • M&A Next 2026
      ElevateAEC Conference 2026
      Become a Sponsor
      Become a Sponsor
  • Awards
    • Award Season is Here!
      • Rising Stars - Deadline April 1
      • Best Firms to Work for - Deadline May 1
      • Hot Firm - Deadline May 15
      • Marketing Excellence - Deadline June 5
      • AEC Innovators - Deadline July 3
      • Financial Leadership - Deadline June 12
    • Join us in Park City!
      • Learn More
      • Book Hotel
    • Awards Gala
      The Zweig List
      The Zweig List
  • The Zweig Letter
    • Trending Topics
      • M&A Activity Reports
      • Strategy
      • Talent
      • Leadership
      • Culture
    • Featured Articles
        Smooth sailing? Better insight for better employee experience One year strong – and just getting started The affordability gap The hard work of accountability The overlooked driver of client success No hands raised
      • All Articles
    • Podcast Episodes
        ElevateAEC | Master builders reimagined ElevateAEC | Slow down to speed up Leadership and optimism in uncertain times Architecture with heart From specs to stories
    • Podcast
      Subscribe
      Zweig List
      Zweig List
Contact Us

Item added to your cart

Search results

125 results found for “perception”

Surveys & Reports
Learning & Events
Posts

Surveys & Reports

  • Learning
    From Salary Trends to Smarter Decisions – Inside Zweig Group’s Compensation Data Platform
    From Salary Trends to Smarter Decisions – Inside Zweig Group’s Compensation Data Platform
    $0.00
    Register
  • Learning
    From Data to Action: Compensation & Financial Data You Can Use
    From Data to Action: Compensation & Financial Data You Can Use
    $0.00
    Register
  • Learning
    If Price Is the Problem, You're Telling the Wrong Story
    If Price Is the Problem, You're Telling the Wrong Story
    $0.00
    Register
  • Learning
    A/E Marketing Fitness Plan
    A/E Marketing Fitness Plan
    $95.00
    Buy

Learning & Events

Posts

  • The affordability gap

    The affordability gap

    April 26, 2026 | Chad Coldiron

    By Chad Coldiron | In today’s AEC market, retention isn’t just about culture – it’s about whether employees can afford to stay. 

    Read
  • The leadership challenge behind firm growth

    The leadership challenge behind firm growth

    April 26, 2026

    By Michael Sanderson | Firms that want to grow must evolve leadership, systems, and culture or risk being outpaced and ultimately absorbed.

    Read
  • Where culture begins to derail

    Where culture begins to derail

    April 05, 2026

    By Rachel Gresham | Culture erodes when organizations ask people to behave one way while systems, incentives, and authority structures reward another.

    Read
  • What your employees aren’t telling you

    What your employees aren’t telling you

    March 29, 2026 | Kyle Ahern

    By Kyle Ahern | Employee survey data reveals the hidden drivers of culture, retention, and performance in AEC firms.

    Read
  • Program management done right

    Program management done right

    March 01, 2026

    By Zachary Strickland | Successful program managers anticipate risks, guide tough conversations, and create confidence amid complexity.

    Read
  • Why have a strategic plan?

    Why have a strategic plan?

    February 15, 2026 | Ezequiel Tovar

    By Ezequiel Tovar | Strategic planning transforms vision into execution by aligning leaders, empowering employees, and funding growth with intention.

    Read
  • From transactions to trust

    From transactions to trust

    February 15, 2026

    By Aaron Quesada | By adapting to shifting expectations, embracing innovation, and acting with integrity, firms can become indispensable partners in their clients’ growth and success.

    Read
  • How to make smarter compensation decisions

    How to make smarter compensation decisions

    January 25, 2026 | Kyle Ahern

    By Kyle Ahern | Outdated pay benchmarks are quietly undermining retention and credibility in today’s AEC compensation decisions.

    Read
  • A lifetime of mistakes – and what I learned

    A lifetime of mistakes – and what I learned

    October 19, 2025

    By Jon Hanlon | AEC careers are built on continual learning, where mistakes, questions, and collaboration shape lasting skills and professional growth.

    Read
  • More than a hashtag

    More than a hashtag

    September 21, 2025

    By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.

    Read
  • It’s time to take quality seriously

    It’s time to take quality seriously

    September 07, 2025 | Mark C Zweig

    By Mark Zweig | Many AEC firms claim high quality, but without consistent action those promises quickly become hollow words.

    Read
  • Defining your firm’s DNA

    Defining your firm’s DNA

    September 07, 2025

    By Lindsay Young | Every firm is unique, so focus on your differentiating factor to create a one-of-a-kind client experience.

    Read
  • The future of construction management

    The future of construction management

    August 10, 2025

    By Matt Verderamo | Our future depends on bridging generational gaps through mentorship, field experience, and modern leadership development.

    Read
  • Mind the gap

    Mind the gap

    June 22, 2025 | Kyle Ahern

    By Kyle Ahern | What high-profit 2025 Best Firms To Work For do differently to earn employee trust, loyalty, and performance.

    Read
  • Generationally speaking ... in the workplace

    Generationally speaking ... in the workplace

    May 04, 2025 | Daryl Simons Jr

    By Daryl Simons Jr. | How to create a stronger, more dynamic, and future-ready workplace – where everyone has the opportunity to thrive.

    Read
  • How you communicate matters

    How you communicate matters

    April 27, 2025 | Anna Kendall

    By Anna Kendall | Effective internal communication plays a crucial role in shaping employee morale during times of significant change.

    Read
  • Uncertainty ahead

    Uncertainty ahead

    April 13, 2025 | Mark C Zweig

    By Mark Zweig | It’s time to take some action inside your business; do these 10 things now to be ready for whatever lies ahead.

    Read
  • Prioritizing performance over perception

    Prioritizing performance over perception

    March 23, 2025

    By Tiara Marcus | True leaders tune out the noise and let their expertise, talent, and technical understanding speak for itself.

    Read
  • Standout leadership: Tim Schroeder

    Standout leadership: Tim Schroeder

    February 09, 2025

    By Liisa Andreassen | President of Neumann Monson Architects (Iowa City, IA), a firm that creates exceptional spaces for living, working, learning, and playing.

    Read
  • It’s time to let this marketing relic die

    It’s time to let this marketing relic die

    September 08, 2024

    By Val Brennan | By moving beyond outdated tools, we can foster more meaningful connections, better demonstrate our capabilities, and evolve with the needs of our clients.

    Read
  • Qualities of a worthy successor

    Qualities of a worthy successor

    May 12, 2024 | Ezequiel Tovar

    By Ezequiel Tovar | What qualities give founders peace of mind and the necessary trust to hand over the reins of their business?

    Read
  • Contractual provisions and design ownership

    Contractual provisions and design ownership

    April 14, 2024

    By Lauren Martin | The Architectural Works Copyright Protection Act of 1990 granted architects copyright protection for their designs, but recent trends see ownership shifting.

    Read
  • Go big or go home

    Go big or go home

    March 24, 2024 | Kristin Kautz CPSM

    By Kristin Kautz | In the rapidly evolving universe of AI, firms willing to “go big” will be at the forefront of transformation – with all of the risk and reward that implies.

    Read
  • Decoding success

    Decoding success

    January 14, 2024 | Kyle Ahern

    By Kyle Ahern | Best Firms invest in an employee-centric culture, organizational efficiency, and leadership development.

    Read
  • Retaining working moms in AEC

    Retaining working moms in AEC

    December 10, 2023

    By Rachel Wilde | By engaging working mothers in the workplace effectively, we can help retain top talent in our industry and create a better tomorrow for our daughters.

    Read
  • Brainy business development

    Brainy business development

    October 29, 2023

    By Tyler Suomala | Understand why and how decisions are made so you can leverage the power of the human brain to increase your value and improve your clients’ experience.

    Read
  • The driving force of your firm

    The driving force of your firm

    October 01, 2023

    By Conrey Guy | Your mission, vision, and values make up the backbone of your firms’ identity.

    Read
  • A personal check engine light

    A personal check engine light

    September 24, 2023

    By Janki DePalma | When you notice feelings of resentment, take a moment to explore what that warning sign is trying to tell you before it escalates into something more.

    Read
  • Raising the bar

    Raising the bar

    August 13, 2023

    Zweig Group’s 2023 Best Firms To Work For Award winners share how they’re leading the charge in setting new standards for employee experience.

    Read
  • Building a better experience

    Building a better experience

    July 09, 2023 | Lindsay Young CPSM

    By Lindsay Young | We need to be more intentional about prioritizing communication, appreciation, and understanding to enhance customer service.

    Read
  • Adopting new technology

    Adopting new technology

    April 02, 2023

    By Kevin Johns | In order to remain competitive, AEC firms need to understand and embrace new technology.

    Read
  • A study of voluntary turnover

    A study of voluntary turnover

    February 26, 2023

    By Johnny Smith | What characteristics of a job, firm, and industry act as predictors of voluntary turnover?

    Read
  • Lessons learned in Arlington

    Lessons learned in Arlington

    December 04, 2022 | Ezequiel Tovar

    By Ezequiel Tovar | These continuing education opportunities offers valuable insight into what makes successful AEC firms stand out from the rest.

    Read
  • People’s leader: Eric Lucas

    People’s leader: Eric Lucas

    November 27, 2022

    By Liisa Andreassen | CEO of MKSK, a collective of planners, urban designers, and landscape architects who are passionate about the interaction between people and place.

    Read
  • Trends and takeaways

    Trends and takeaways

    October 09, 2022 | Jamie Claire Kiser

    By Jamie Claire Kiser | Key points from this year’s ElevateHER Symposium and ElevateAEC Conference & Awards Gala.

    Read
  • Course correction

    Course correction

    October 02, 2022 | Will Swearingen

    By Will Swearingen | If there are people with dominating or otherwise off-set personalities on your leadership team, it could be time for a change.

    Read
  • Get paid or get resolution

    Get paid or get resolution

    September 25, 2022

    By Lauren Rhodes Martin | Small, medium, or large, firms of every size should have a regular process in place for collection of their fees.

    Read
  • What do they really think?

    What do they really think?

    September 18, 2022 | Lindsay Young CPSM

    By Lindsay Young | Knowing what people really think will help you grow your business and serve your clients even better than you already do.

    Read
  • Translator: Keith Holley

    Translator: Keith Holley

    August 21, 2022

    By Liisa Andreassen | Partner at Method Architecture (Houston, TX), a full-service architecture firm that is uniquely ego-free in its commitment to a systematic, client-focused creative process.

    Read
  • A work family: Tony Casagrande

    A work family: Tony Casagrande

    May 08, 2022

    By Liisa Andreassen | President of Campos Engineering (Dallas, TX), an MEP engineering, testing, adjusting and balancing, and commissioning firm.

    Read
  • Purpose driven leadership

    Purpose driven leadership

    April 17, 2022 | Phil Keil

    By Phil Keil | Firms with purpose driven leadership have tangible benefits and more successful outcomes.

    Read
  • Captive insurance

    Captive insurance

    March 20, 2022

    By Ted Grace | This is a cost-effective alternative for AEC leaders seeking to manage enterprise risk.

    Read
  • Adapting to a multigenerational workforce

    Adapting to a multigenerational workforce

    March 13, 2022

    By Brian King | Firms with a strongly integrated multigenerational workforce will experience tremendous power and opportunity for success over the next number of years.

    Read
  • Client Experience Award

    Client Experience Award

    February 06, 2022

    By Ryan Suydam & Blake Godwin | This new award is the strongest way to differentiate your firm from the competition.

    Read
  • In two years’ time

    In two years’ time

    January 09, 2022 | Stephanie Warino

    By Stephanie Warino | How employees answer a question about where they see themselves in two years, and what their responses really mean.

    Read
  • Keep communicating

    Keep communicating

    November 28, 2021 | Kyle Ahern

    By Kyle Ahern | Each firm needs to find its own balance of open, consistent communication without being bothersome to employees.

    Read
  • Get the “Best Firms” advantage

    Get the “Best Firms” advantage

    November 14, 2021 | Stephanie Warino

    ByStephanie Warino | Examining the top 10 differences between leading and average Best Firms To Work For.

    Read
  • Haven’t looked back since 1986

    Haven’t looked back since 1986

    August 08, 2021

    By Abdo Kardous | How an initial leap to the Middle East jump-started success around the globe for U.S.-based Hill International.

    Read
  • Client perception studies

    Client perception studies

    July 25, 2021

    By Bill Fox | Knowing your clients and finding out how you can solve their problems is key to building long-lasting, profitable relationships.

    Read
  • Watching your baby grow up

    Watching your baby grow up

    July 18, 2021

    By Mark Zweig | Seeing the firm you started or used to run be successful when you’re gone is one of the greatest accomplishments you can hope for.

    Read
  • Accelerating development

    Accelerating development

    June 20, 2021

    By Montgomery Spillane & Dillon Reio | If you’re willing to go the extra mile to help young professionals grow, they will also go that extra mile for you.

    Read
  • Northbound: Jim Croy

    Northbound: Jim Croy

    March 21, 2021

    By Liisa Andreassen | Managing partner and CEO of Croy Engineering (Marietta, GA), a multidiscipline consulting engineering firm that believes in engineering the extra mile.

    Read
  • Personal connections: Brad Strittmatter

    Personal connections: Brad Strittmatter

    December 06, 2020

    CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.

    Read
  • New challenges

    New challenges

    June 01, 2020

    By Will Swearingen | In recent months, long-time issues like communication have been trumped by new challenges: loneliness, problems with technology, work-life balance, and distractions.

    Read
  • Overcoming ‘Zoom fatigue’

    Overcoming ‘Zoom fatigue’

    May 25, 2020

    By Jamie Claire Kiser | We’re using videoconferencing more than ever, but constant communication isn’t the same as effective communication.

    Read
  • Call for Project Case Studies

    Call for Project Case Studies

    May 12, 2020

    Submit to: ElevateHer@zweiggroup.com Deadline: 6/15/20 Across multiple industries companies are realizing that diversity is more than just a buzzword. Project teams with individuals with diverse ages, values/beliefs, traditions, ethnic backgrounds, and personalities are continually outperforming...

    Read
  • Evolve your view of ownership

    Evolve your view of ownership

    May 04, 2020

    By Chad Clinehens | Break out of the spreadsheet mentality and build an ownership team that drives value and performance long-term.

    Read
  • The brand as a leader

    The brand as a leader

    April 13, 2020

    Exceptional brand leadership is a must for a firm to be exceptional in today’s challenging business environment.

    Read
  • Impeach!

    Impeach!

    March 16, 2020

    If you are within the leadership group of your company, there are times when you may need to purge your leadership team to move forward.

    Read
  • Your baby is ugly

    Your baby is ugly

    December 02, 2019

    Successful leaders have to be able to deliver tough messages. Use these six strategies to navigate difficult conversations.

    Read
  • Cutting through

    Cutting through

    August 19, 2019

    You must constantly rethink your marketing strategy, using traditional and trending methods, if you want to be effective.

    Read
  • Ready for change?

    Ready for change?

    August 05, 2019

    Effecting a real-life leadership transition takes years of planning, and the ability to dismiss entrenched perceptions and past assumptions.

    Read
  • Outsourcing market research

    Outsourcing market research

    May 13, 2019

    There are plenty of tell-tale signs your AEC firm needs a set of third-party experts to help you achieve your goals.

    Read
  • Up and bummer

    Up and bummer

    April 15, 2019

    By Jamie Claire Kiser | At what should be an incredibly productive and exciting time in the lives of young professionals, the AEC industry is failing to engage.

    Read
  • Honestly, be honest

    Honestly, be honest

    April 08, 2019

    By Will Swearingen | If you develop a reputation for being less than forthcoming, you could derail a critical ownership transition – and even destroy your firm.

    Read
  • Look before you leap

    Look before you leap

    April 01, 2019

    In today’s competitive market conditions, being able to spot red flags may prove helpful in knowing when to pull out of a discussion or for negotiating a more equitable transaction.

    Read
  • Real perceptions

    Real perceptions

    February 18, 2019

    Your clients have definite ideas about what your firm is and isn’t, but if you don’t take the time to ask, you’ll never know what they’re thinking. Perception is reality. Do you know how clients...

    Read
  • A military approach

    A military approach

    January 28, 2019

    Breaking into new markets isn’t easy, but it can be done if you have a long-term, coordinated plan of attack. Following 30 years as an Army Engineer officer, I went to work as a market...

    Read
  • Generating interest

    Generating interest

    October 15, 2018

    By Kyle Ahern | When I think about the people our society considers stars, I think of actors and athletes, not architects and engineers. That needs to change.

    Read
  • Self-centered introverts

    Self-centered introverts

    October 01, 2018

      The AEC industry is known for its inward-looking professionals. When it comes to marketing your firm to the outside world, that’s not a good thing. I’m sure everyone has heard the old joke: How...

    Read
  • TZL podcast: Passing the torch – Chad Clinehens, president & CEO, Zweig Group

    TZL podcast: Passing the torch – Chad Clinehens, president & CEO, Zweig Group

    August 06, 2018 | chad clinehens pe

    Randy sits down with Chad Clinehens, Zweig Group's president and CEO, to talk about Chad's first year as president and CEO, Zweig Group's new mission to elevate the industry, and some of Zweig Group's upcoming...

    Read
  • MSCE, PE, AIA? Not always

    MSCE, PE, AIA? Not always

    August 06, 2018

    By Christina Zweig Niehues | AEC credentials are necessary for the work of designing and building, but that’s not the case regarding firm management and ownership.

    Read
  • Boilerplate a la carte

    Boilerplate a la carte

    June 11, 2018

    Marketing text has to be what the project owner needs to see. If you can standardize to accommodate an array of proposal types, great. If not, develop new recipes. Standardizing marketing text seems like a...

    Read
  • Down in the dirt

    Down in the dirt

    June 11, 2018

    Sharing something personal about your history is a great way to connect with a selection panel – and, of course, to win work. Making a strong first impression and connecting with the selection panel are...

    Read
  • A resilient safety culture

    A resilient safety culture

    May 28, 2018

    The well-being of your staff cannot be sacrificed for other priorities such as production, profitability, and convenience. As the director of health and safety for an AEC firm, I often find myself asking, “What is...

    Read
  • Office tribalism

    Office tribalism

    May 14, 2018

    Tribes provide compelling places for support, validation, and direction, but tribalism cannot be allowed to thwart a firm’s success. I chose psychology as a major in college because I thought it would help me understand...

    Read
  • Crucial compatibility

    April 09, 2018

    An acquired firm can double your size, elevate your design reputation, and give you a foothold in a new market – if the cultures fit. Editor’s note: Design Organization was acquired by Shive-Hattery in 2012....

    Read
  • Why me?

    March 12, 2018

    While clients want to be in the hands of an expert, they also want that expert to care deeply about the success of their project. A best practice in business development/project initiation that you can...

    Read
  • Let’s talk about quality

    February 12, 2018

    “Quality” is an elusive thing. It’s like a moving target. One person’s definition of high quality could be completely different from another’s. For firms providing architecture, engineering, planning, or related services, it is really all...

    Read
  • The seller series, part 3

    January 01, 2018

    The confidential information memorandum will save you a lot of hassles when and if you want to sell your firm, so have one crafted. A confidential information memorandum, also referred to as the “deal book,”...

    Read
  • Seven ways to get the most out of a client satisfaction survey

    Seven ways to get the most out of a client satisfaction survey

    November 13, 2017

    "Client satisfaction surveys" or "client perception studies" in the architecture, engineering, planning, and environmental consulting industry are about a lot more than putting a quick happiness rating on a client. When conducted correctly, these surveys...

    Read
  • Cover from above

    October 16, 2017

    If you want entrepreneurship in the DNA of your firm’s culture, a top-down commitment to innovation and risk is essential. How important is culture? Since it’s the amorphous, intangible, and mysterious thing that drives your...

    Read
  • The optics

    July 17, 2017

    How you dress and how you work send a powerful statement to everyone around you – just make sure it’s the right one. A company has a brand, and so do you. It’s called your...

    Read
  • From last to first

    July 10, 2017

    Serving others before serving yourself sounds noble, but if you are low on your own priority list, it’ll show in poor performance. If you’re a fellow frequent traveler, you’ve probably heard the safety announcement that...

    Read
  • Failing to plan, planning to fail, part 1

    Failing to plan, planning to fail, part 1

    May 01, 2017

    By Phil Keil | Strategic planning is the roadmap to your firm’s success. Without it, you might get knocked down and never get back up.

    Read
  • Failing to plan, planning to fail, part 1

    May 01, 2017

    Strategic planning is the roadmap to your firm’s success. Without it, you might get knocked down and never get back up. I have a lot on my mind this week, so get ready, buckle up,...

    Read
  • Becoming a better leader yourself

    March 02, 2017

    There's so much written about leadership training and developing better leaders in your AEC firm. But there's little information about how to become a better leader yourself. It's all about what you can do for...

    Read
  • Growing a company

    February 27, 2017

    Should you buy a firm or sell yours? That’s the question, and regardless of the answer, there’s a lot that goes into a successful merger or acquisition. In the ever-evolving AEC industry, both large and...

    Read
  • Becoming a better leader yourself

    February 20, 2017

    There's so much written about leadership training and developing better leaders in your AEC firm. But there's little information about how to become a better leader yourself. It's all about what you can do for...

    Read
  • Hot Firm Breakouts

    November 14, 2016

    This year’s event, as in previous years, featured a full slate of breakout sessions with dynamic speakers. Here’s what they had to say about the 2016 conference. “As our industry heats up, good people are...

    Read
  • Get everyone selling!

    October 21, 2016

    Your entire staff can sell the firm, and don’t forget, there’s no such thing as a completely internal role that doesn’t affect the brand. When it comes to business development, professional service firms typically have...

    Read
  • The romanticism of mediocrity

    September 08, 2016

    Firms like to talk about growth, but fear of risk, and even laziness, contribute to lackluster marketing and timid strategic plans. If asked to offer words that describe your firm, would you use ordinary, average,...

    Read
  • Quality is (not) job one

    August 11, 2016

    The marketing of ‘quality’ is ubiquitous in the A/E industry, but oftentimes, the difference between perception and reality can undermine a firm’s brand equity. Many firms are dealing with record high workloads. That translates into...

    Read
  • Leadership transition

    August 02, 2016

    Letting go is hard to do, so when the time comes for a changing of the guard, it helps if the second tier is groomed, confident, and empowered. Much of our recent work has been...

    Read
  • Making marketing matter

    July 11, 2016

    If you’re one of those people who still thinks “word of mouth” is the way to go when it comes to marketing, my guess is you have a very small firm that will remain a...

    Read
  • Filling in the gap

    April 12, 2016

    Firm leaders often think they know what the company needs, but in reality, are looking for answers in the wrong places. I receive a lot of phone calls from firms inquiring about many of Zweig...

    Read
  • Managing Expectations Through Clear Communication

    September 14, 2015

    My husband and I had dinner one evening last week at one of our favorite local restaurants, an upscale place with a gracious staff and fantastic fare. Or, at least, we went to the restaurant...

    Read
  • Assembling the M&A Deal Team: When to Bring in an M&A Attorney

    June 22, 2015

    By Jamie Claire Kiser, Director of M&A Services As experts in finding buyers and sellers for architecture, engineering, and environmental consulting firms, Zweig Group’s M&A team generally speaks with business owners at the inception of...

    Read
  • PM Perspectives: What you write and how you write it

    June 14, 2013

    Good communication includes good writing. Everyone sort of scoffs at the English Lit majors in college – questioning the validity of such a general degree and wondering what sort of jobs those graduates land upon...

    Read
  • Editorial: The employer-employee relationship

    June 17, 2011

    By Mark C. Zweig CEO, ZweigWhite Some could argue that human resources management has taken a blow in the past three or four years with such a soft economy. Many employers have probably felt they...

    Read
  • Taking Research Seriously

    September 24, 2007

    Bob Cunningham was the 57-year-old CEO of C-6 Architects and Engineers in Seattle, Washington. He became CEO of the company in 1992. Cunningham took great pride in witnessing the firm’s growth from 30 people when...

    Read
  • 27 Ways to Inject New Life into Your Firm’s Marketing Efforts

    March 19, 2007

    I just got back from ZweigWhite’s 2007 A/E Marketing Now Summit in Las Vegas, Nevada. It was our biggest and best-attended marketing conference ever! My task was to open the show with a short talk...

    Read
  • Make Business Planning Worthwhile

    September 20, 2004

    We are now in our 17th year of working with A/E/P and environmental firms of all types and sizes around the world. And, over that time, we have seen literally thousands of different companies’ business...

    Read
  • Keeping Yourself Fired Up

    October 27, 2003

    Let’s face it, the motivation of any A/E or environmental firm’s leaders is, in many ways, more important than the motivation of the staff. Because if the leaders aren’t fired up, how can anyone else...

    Read
  • Dysfunctional Misfits and More…

    October 20, 2003

    I was at a management seminar recently where I am convinced that fully 15 or 20% of the attendees were there only because their firms told them to go. And my guess is that a...

    Read
  • Good Service Stories

    August 05, 2002

    Last week I was on the phone ordering a part for an old British motorcycle. It vibrates so much that every time I ride it something either breaks off or falls off. In any event,...

    Read
  • Marketing From the Driver’s Seat

    April 08, 2002

    Robert stompeas felt good. he felt really good. There was a heck of a lot of satisfaction that came from having a great year when so many other firms were having a lousy one. Nautso-Lethargi...

    Read
  • Successful Business Planning

    May 14, 2001

    Schweitzer, Rosenblatt, Tunick, and McBlarsky had just ended one heck of a run. The 250-person E/A firm had grown from 40 people to 250 over the past five years. And while it was undeniably exciting,...

    Read
  • On the Road Again

    August 07, 2000

    I just got back from a 1,720-mile motorcycle trip with my wife on our new Kawasaki ZG1000 sport touring bike. It was fantastic! We went up the coast of Maine from Kennebunkport to Bar Harbor....

    Read
  • Public Perceptions of Architects and Engineers

    July 10, 2000

    I have always been interested in design and construction. When I was as young as seven years old, I was drawing up floor plans for houses on graph paper and building them with my Legos....

    Read
  • Keeping the Morale Up

    February 09, 1998

    The longer I am involved with this industry the more aware I am of how critical the collective and individual morale of a firm’s employees is to its continued ability to function successfully. Let’s face...

    Read
  • Mergers and Acquisitions— What’s the Deal?

    September 22, 1997

    The recent acquisition of Woodward-Clyde Group (Denver, CO) by URS Corporation (San Francisco, CA) is just one big deal among many, many other smaller deals that are going on weekly in the A/E/P and environmental...

    Read
  • We’re Getting Soft

    August 11, 1997

    Call me any names you want. It won’t be the first time. But it doesn’t matter. I’m tough. I can take it. I have the power of my own convictions and conscience to get me...

    Read
  • Thank God for S#%t Disturbers

    April 21, 1997

    Oops.....I just used a four-letter word. Excuse me. But unfortunately, I don’t know a better term to describe people who constantly push the limits and question the status quo. In fact, I think having one...

    Read
  • Marketing Mistakes

    August 26, 1996

    I gave a talk last week at a meeting one of our clients had for all their market sector leaders. This is a successful company that we do quite a bit of work for, and...

    Read
  • The Building Design Team

    June 10, 1996

    From all we see and hear through our “catbird seat” at ZW&A, it seems to me that many of the professionals out there in our industry have forgotten what their role is in the building...

    Read
  • Do You Really Care?

    March 11, 1996

    Ask any president, CEO, managing principal, or managing partner if they really care about their A/E/P or environmental consulting firm, and they’d probably guffaw and come back with some sarcastic comment that might make you...

    Read
  • Best of Big and Small

    February 19, 1996

    A lot of firms in our business are going through some serious introspection. And if they aren’t, they probably should be. Change is occurring at an accelerating pace. Yesterday’s hot firm may be a dog...

    Read
  • Presentation Pointers

    October 09, 1995

    It has been said that the only thing an A/E/P or environmental firm can do in a presentation is “not lose the job”— meaning that the selection decisions are made before presentation time, and can...

    Read
  • Being a Good Boss

    August 08, 1994

    Management people are usually critical of technical people for their lack of business knowledge. But having a business degree is no assurance you know any more than the average design or environmental consultant about how...

    Read
Zweig Group
ELEVATE THE INDUSTRY®
  • Consulting Services
    • All Consulting Services
    • Talent
    • Performance
    • Growth
    • Transition
  • Insights
    • Survey Participation
    • Research Reports
    • The Zweig Letter
    • Podcast
    • Civil + Structural Engineer Media
    • Zweig Insights
    • M&A Activity Report
  • Learning + Events
    • All Learning Opportunities
    • ElevateAEC Conference & Awards Gala
    • M&A Next Symposium
    • In-Person Learning
    • Online Learning
    • On-Demand
    • Project Management Training
  • Awards
    • 2024 Award Winners
    • Award Registration
    • Award FAQ
    • Rising Stars
    • Best Firms to Work For
    • Hot Firm
    • Marketing Excellence
  • About
    • Letter from the CEO
    • Team
    • News
    • Careers
    • Partner with Us
  • The Zweig List
    The Zweig List
  • Zweig Blog
    Zweig Podcast
  • Zweig Blog
    The Zweig Letter

Stay Connected

Twitter Facebook LinkedIn Instagram

Listen

Spotify TuneIn Apple Podcast Audible

Offices

Dallas

Fayetteville

Mailing Address

PO Box 1528
Fayetteville, AR 72702

Contact Us

info@zweiggroup.com 800.466.6275 Contact Us

Copyright © 2026 Zweig Group. All Rights Reserved.

Privacy Policy Refund Policy Terms of Service Accessibility Statement
  • Choosing a selection results in a full page refresh.