Turning overhead into revenue
Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.
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Marketing has a role in building brands, developing strategies, winning work, and more – and the firms that invest heavily in marketing reap the rewards.
Non-creatives have to understand and respect what marketers do, or we run the risk of demotivating those who are critical to our success. A recent study by InSource reported that “Creative professionals are being asked...