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The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.

By Mercedez Thompson | Performance reviews become powerful when they shift from box-checking to growth, clarity, and genuine investment in people’s long-term success.

By Mercedez Thompson | As our industry and client expectations evolve, so must our strategies for winning complex, high-stakes project pursuits.

By Mercedez Thompson | How a book club sparked connection and a genuine sense of belonging in a hybrid workplace.

By Mercedez Thompson | Win themes should tell a compelling story about why your firm should win a client’s work, but without the right strategy they can inadvertently lose you the deal.

By Mercedez Thompson | A client extension should be utilized to review, refine, and enhance the existing proposal, rather than expanding or revamping it.

By Mercedez Thompson | Proposals have adapted to a new way of reading, emphasizing concise, compelling headings to convey complex solutions and deliver winning messages.

By Mercedez Thompson | A firm’s approach to proposal development greatly impacts how marketing and proposal professionals do their job and how they understand their role.

By Mercedez Thompson | Many of the biggest obstacles AEC marketing teams face are ultimately the same – regardless of firm size.

These are 10 of the most read columns that appeared in The Zweig Letter last year, but they represent only a small fraction of the content we released. Thank you to all of our contributors and readers...

By Mercedez Thompson | It’s worthwhile to continue conversations around what marketing is and is not and why it’s critical to your bottom line.

By Mercedez Thompson | While weak language can dilute your message, assertive language fosters attentiveness, boosts credibility, and increases authority.

By Mercedez Thompson | Leaders must engage in burnout prevention strategies that alleviate overburdened employees, reduce the number of meetings, encourage PTO, and promote flexible hours.

By Mercedez Thompson | Create client-focused cover letters that build trust, provide clear client benefits, and connect to your client’s broader goals or vision.

When you underestimate the proposal and fail to invest in its development, you risk losing money and wasting business development resources.