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Zweig Group is excited to announce the addition of Mailena Urso in the role of Fractional Chief Marketing Officer!

In this digital era of PURLs, OKRs, and java scripts, a dimensional mailer and handwritten note are still the best way to grab attention.

A recent Zweig Group promotion asked, ‘Is your marketing fresh and clean?’ The email went on to list 15 different marketing focus areas – the first being the marketing plan.

A solid majority of firms who use direct mail are less than thrilled with the results. In fact, according to our newly published Marketing Survey For A/E/P and Environmental Consulting Firms, 12.5% consider this the...

The importance and difficulty of maintaining quality was driven home to me personally last month. We sent out 12,000 pieces of mail promoting a new book, only to discover after the fact that the price...