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  “Say yes as much as you can when you’re young so that you can balance things a little better when you’re older.” Sondra Rotty Sondra Rotty is the newly elected president and COO of...

By Mark Zweig | AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.

By Lindsay Young | Practicing interview presentations may feel like homework, but it’s what turns expertise into confidence and clarity.

By Gerry Devine | Industry lines are blurring as AEC firms evolve from service providers into strategic partners guiding investment, risk, and long-term value.

By Stacey Weiss | In today’s AEC market, content without social distribution is invisible, no matter how smart or well written it is.

By Morgan Stinson | Winning work in the AEC industry takes teamwork, trust, and humility to bridge gaps between marketing and technical staff.

By Sara Grayum | In a world where perception drives engagement, the AEC industry is waking up to a new kind of visibility.

By Mark Zweig | Many AEC firms claim high quality, but without consistent action those promises quickly become hollow words.

By Mark Zweig | LinkedIn is just one tool in your marketing arsenal, but it can be powerful when used consistently and strategically.

By Scott D. Butcher | To succeed in disruption, AEC firms must refine client focus, target markets, and go/no-go processes.

By Leisbel Lam | Harnessing the power of a growth mindset and the S-curve of learning to transform human capital in the AEC industry.

By Chris Askins | Four ways to use CAD efficiently in a small to mid-size engineering firm.

By Mark Zweig | Those who read your emails, letters, reports, social media posts, and resumes are all deciding how intelligent you are in large part from your writing.

By Tyler Suomala | LinkedIn is an underutilized tool for building relationships, expanding opportunities, and attracting high-quality clients.

By Ryan Suydam & Blake Godwin | This new award is the strongest way to differentiate your firm from the competition.

By Corey Fenwick & Andrew Chakmakjian | Networking is a key part of any business – no matter the industry – because it can lead to a new job, experience, or business for your firm.

By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

The texture of varying beliefs, values, and backgrounds inform how we see the world, and are at the very core of our ability to serve our clients and community.

Make a great first impression, showcase your experience and expertise, and stand out as a top architect in your market.

AECWorkforce.com, a digital ecosystem where great firms can find great people. Transformative job site launches in November. For the past several months I’ve been working with a fantastic team. We’re figuring out just how many...

Sell your firm to recruits, don’t overburden them with a marathon interview process, and cover yourself if a candidate pulls a fast one. I recently finished a webinar series called Becoming a Better Recruiter. It...

As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind. Architecture, engineering, planning, and environmental consulting firms appear to...

From job to job and firm to firm, all with the push of a button on a mobile app. Is that the future for the design industry? There’s plenty out there who sure hope so....

Demanding a resume is a good way to scare off potential hires, but your chances improve if you pick up the phone and sell your firm. One of the biggest challenges facing the AEC industry...

Demanding a resume is a good way to scare off potential hires, but your chances improve if you pick up the phone and sell your firm. One of the biggest challenges facing the AEC industry...

Klohn Crippen Berger Ltd. (Vancouver, BC) – a 500-person international engineering, geoscience, and environmental consulting firm – is taking home second place in the Internal Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for...

Five ways to increase your digital footprint in branding and recruiting the best and brightest in 2015. As we approach the end of 2014, I’m amazed at how much has changed in such a short...