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By Javier Suarez | Companies should focus first and foremost on “doing” and then worry about “saying” what they are doing.

By Elizabeth Preston | Grammar rules are useful tools, but writers should prioritize clarity and reader engagement over strict adherence to them.

By Justin Stephenson | Utilize these strategies to secure wide-reaching media coverage and build credibility, boost visibility, and attract new clients.

By Katherine Nanowski | Understanding and participating in government affairs can play a valuable role in a company’s business development process.

By Lillian Minix | When prompting AI like ChatGPT to generate content, you are responsible for applying the program conscientiously.

By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

Make a great first impression, showcase your experience and expertise, and stand out as a top architect in your market.

Taylor Dayton, EIT, is a project engineer at Aspect Consulting’s office in Wenatchee, Washington.

Non-creatives have to understand and respect what marketers do, or we run the risk of demotivating those who are critical to our success. A recent study by InSource reported that “Creative professionals are being asked...

Whether it’s a monthly email campaign, promotional event, thought leadership piece, or blog post, firms need to give marketing the time it needs to evolve. “Do you want the job done right or done fast?”...

The landscape keeps changing, but accept it and roll with the punches. The payoff could be big for your firm. In media, the only constant is change, and here’s what we’ve got our eyes on...

As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind. Architecture, engineering, planning, and environmental consulting firms appear to...

SlideShare is an easy and inexpensive way to present information to your target audience in a visually appealing manner. SlideShare is a web-based service that gives AEC firms the ability to infuse a powerful visual...

Westwood Professional Services (Eden Prairie, MN), a 350-person professional services firm, is the first place winner in the Integrated Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its refreshed brand. Clients complained that...