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  • What happens when leaders get more leeway?

    What happens when leaders get more leeway?

    July 27, 2025

    By Dave Williams | Policy slack combines structure with flexibility, empowering leaders with the room to move, own decisions, and grow.

    Read
  • Understanding the fractional CFO

    Understanding the fractional CFO

    July 13, 2025 | Dathan Gaskill

    By Dathan Gaskill | Fractional CFOs offer flexible, expert financial guidance to help AEC firms grow, reduce risk, and improve efficiency.

    Read
  • A company-wide responsibility

    A company-wide responsibility

    June 15, 2025

    By Megan Valencia | Every employee plays a crucial role in recognizing and attracting top talent, shaping company culture, and ensuring long-term business success.

    Read
  • The hidden cost of ghosting

    The hidden cost of ghosting

    June 08, 2025

    By Janki DePalma | Ghosting job candidates damages trust, reputation, and your firm’s future recruitment success.

    Read
  • Relentless marketing

    Relentless marketing

    June 08, 2025 | Mark C Zweig

    By Mark Zweig | Success comes from bold, consistent marketing efforts that push visibility, build trust, and attract high-quality clients.

    Read
  • Back to basics

    Back to basics

    June 01, 2025 | Chris Catton

    By Chris Catton | Recruiting is tough, but AEC firms that master the basics gain a serious competitive advantage.

    Read
  • TZL Podcast: Keith Sequeira & Kyle Ahern

    TZL Podcast: Keith Sequeira & Kyle Ahern

    April 24, 2025

    “I think the employee experience—and we've seen over the last five years how important the employee experience has been with how tight the labor market has been and how everybody is competing for the same...

    Read
  • In the driver’s seat

    In the driver’s seat

    March 16, 2025

    By Sara Grayum | By collaborating closely, marketing and business development can craft stories that will steer your firm toward success.

    Read
  • Break the rules and do something different

    Break the rules and do something different

    March 09, 2025 | Mark C Zweig

    By Mark Zweig | Too many firm owners want different results and want to be more successful, yet keep doing things the same way they always have.

    Read
  • A business development grand slam

    A business development grand slam

    March 02, 2025

    By Andrew Cushman | Publishing an article with a client strengthens relationships, enhances visibility, and fosters long-term collaboration while showcasing project success.

    Read
  • Client experience starts within

    Client experience starts within

    February 23, 2025

    By Kathy Nanowski | A strong employee experience leads to a stronger client experience, ensuring sustainable success and differentiation in the market.

    Read
  • Owner follies

    Owner follies

    February 02, 2025 | Ezequiel Tovar

    By Ezequiel Tovar | These common leadership mistakes hinder the growth and success of your business.

    Read
  • Boost success with marketing and BD

    Boost success with marketing and BD

    February 02, 2025

    By Lindsay Young | AEC firms that invest in marketing and business development enjoy higher profitability, attract aligned clients, and foster top talent.

    Read
  • The job hopper

    The job hopper

    December 15, 2024 | Daryl Simons Jr

    By Daryl Simons Jr. & Jeremy Clarke | Rather than a liability, these candidates could offer an opportunity to uncover exceptional talent.

    Read
  • Put yourself in your clients’ shoes

    Put yourself in your clients’ shoes

    December 15, 2024 | Mark C Zweig

    By Mark Zweig | Learn to be open with what your clients and insiders are telling you versus defensive about maintaining the status quo.

    Read
  • Five signs for extroverts

    Five signs for extroverts

    December 01, 2024

    By Janki DePalma | Extroverts can create meaningful connections by observing cues, balancing conversation, and actively listening.

    Read
  • What it really takes to be successful

    What it really takes to be successful

    November 03, 2024 | Mark C Zweig

    By Mark Zweig | These four things are beyond essential if you are serious about building an enduring organization that will evolve over time.

    Read
  • Energized growth: Russ Hazzard

    Energized growth: Russ Hazzard

    September 22, 2024

    By Liisa Andreassen | President of MG2 (Seattle, WA), a global architecture, design, strategy, construction, and branding studio.

    Read
  • Networking vs. network

    Networking vs. network

    August 25, 2024

    By Lindsay Young | Networking is important for your business, but your network can work for you – as long as you stay in front of them and share valuable resources and knowledge.

    Read
  • Sniffing out the narcissist

    Sniffing out the narcissist

    August 11, 2024 | Jeremy Clarke

    By Jeremy Clarke | Spot these devastating hires before they sabotage your team.

    Read
  • Acquisition insights and advice

    Acquisition insights and advice

    June 16, 2024

    By Westwood | Lessons learned and outcomes from the initial exploration through the process, and advice for firms looking to pursue an acquisition.

    Read
  • Building an entrepreneurial firm culture

    Building an entrepreneurial firm culture

    June 02, 2024 | Mark C Zweig

    By Mark Zweig | These 10 things will make a difference if you are serious about making your people more entrepreneurial.

    Read
  • Letting go as you grow

    Letting go as you grow

    April 14, 2024

    By Rolf Armstrong | This exercise empowers employees and provides clear direction, allowing leadership to let go and focus on success during periods of growth.

    Read
  • Hit the ground running: Petro Megits

    Hit the ground running: Petro Megits

    March 10, 2024

    By Liisa Andreassen | CEO of Kaas Wilson Architects (Bloomington, MN), an architecture and interior design firm specializing in all types of multi-family housing.

    Read
  • Crafting clarity

    Crafting clarity

    February 18, 2024 | Jeremy Clarke

    By Jeremy Clarke | Job descriptions need radical simplification for authenticity, brevity, and impact in attracting top talent.

    Read
  • Inspiring others: Leisbel Lam

    Inspiring others: Leisbel Lam

    January 14, 2024

    By Liisa Andreassen | Principal at MCE (Minneapolis, MN), one of the largest mechanical and electrical consulting engineering firms in the United States.

    Read
  • Mastering proposal deadlines

    Mastering proposal deadlines

    October 01, 2023

    By Kraig Kern | If you stay disciplined, empathize with your team, and commit to excellence you can meet your deadlines and ultimately win more projects.

    Read
  • Better not forget about your people

    Better not forget about your people

    October 01, 2023 | Mark C Zweig

    By Mark Zweig | Owning a firm that will be profitable and grow over time requires a longer term view and a willingness to invest in the people who generate the revenue.

    Read
  • Start off on the right foot

    Start off on the right foot

    September 24, 2023

    By Lauren Martin | Avoid confusion with your client (and with potential fact finders) by defining your role on the project from the very outset.

    Read
  • Cultivating a diverse pipeline

    Cultivating a diverse pipeline

    August 20, 2023

    By Wendi Shafran | Representation matters and cultivating a diverse pipeline of future leaders can establish a foundation for inclusive and equitable decision making.

    Read
  • Do you want to lead – or follow?

    Do you want to lead – or follow?

    July 09, 2023 | Mark C Zweig

    By Mark Zweig | When you work in a crowded field full of many companies that do essentially the same thing, you can either be one of many or you can choose to stand out.

    Read
  • Informal mentorship

    Informal mentorship

    June 11, 2023

    By Fran Curtis | You’re shaping the next generation of leaders, so it’s important to be available to junior staff who are looking for a mentor.

    Read
  • Onboarding for success

    Onboarding for success

    June 04, 2023

    By Conrey Guy | A standardized onboarding process is critical for the overall success of any organization, but especially in our industry.

    Read
  • Succeeding as a young professional

    Succeeding as a young professional

    May 07, 2023

    By Cindy Sevilla Esparza | As long as learning is at the forefront of your goals, these skills will help you reach your career milestones.

    Read
  • Embracing turnover

    Embracing turnover

    April 16, 2023

    By Jennifer Haddad | If you can approach the situation with empathy, compassion, and an open mind, you can create a positive experience and leave the door open for future opportunities.

    Read
  • Lessons learned about business as a kid

    Lessons learned about business as a kid

    April 16, 2023 | Mark C Zweig

    By Mark Zweig | You can learn something from every new experience, so don’t lose the sense of curiosity and wonder you had as a kid.

    Read
  • You better check your blind spots

    You better check your blind spots

    February 26, 2023

    By Kraig Kern | Identifying and fixing crucial problems is the job of leadership, but sometimes the most debilitating problems are with the leaders themselves.

    Read
  • TZL Podcast: James Garrett Jr., Part Deux

    TZL Podcast: James Garrett Jr., Part Deux

    December 15, 2022 | Randy Wilburn

    James Garrett Jr., an award-winning architect from St. Paul, Minnesota, has been pushing the needle forward in the design industry for more than two decades. In this episode, he discusses the benefits of having a business...

    Read
  • Ambition

    Ambition

    December 11, 2022

    By Mitch Fortner | To be effective over the long-term for an organization, our personal ambition must be grounded in mutual respect, collaborative teamwork, and integrity.

    Read
  • What do they really think?

    What do they really think?

    September 18, 2022 | Lindsay Young CPSM

    By Lindsay Young | Knowing what people really think will help you grow your business and serve your clients even better than you already do.

    Read
  • I’m not here to make it pretty

    I’m not here to make it pretty

    August 07, 2022

    By Mercedez Thompson | It’s worthwhile to continue conversations around what marketing is and is not and why it’s critical to your bottom line.

    Read
  • Adaptable: John Cruikshank

    Adaptable: John Cruikshank

    July 17, 2022

    By Liisa Andreassen | President and CEO of JMC², a civil and structural engineering firm that offers solutions for land development and building projects of various scopes and sizes.

    Read
  • Entrepreneurial mindset: Christian Giordano

    Entrepreneurial mindset: Christian Giordano

    July 10, 2022

    By Liisa Andreassen | President of Mancini Duffy, a national design firm based in NYC with a 100-year-old history and tech-forward approach specializing in architecture, planning, and interior design.

    Read
  • Cultivating balance: Shane McCormick

    Cultivating balance: Shane McCormick

    May 01, 2022

    By Liisa Andreassen | President of Martin/Martin (Denver, CO), a full-service civil and structural engineering and surveying firm founded in the 1940s.

    Read
  • The Zweig Letter Podcast

    The Zweig Letter Podcast

    April 24, 2022 | Randy Wilburn

    By Randy Wilburn | Zweig Group’s podcast has gone through several evolutions over the years – and it just had its biggest yet.

    Read
  • Get more aggressive with your recruiting

    Get more aggressive with your recruiting

    April 10, 2022 | Mark C Zweig

    By Mark Zweig | Just like any professional sports team, your firm is made or broken based on how effective you are at recruiting talent.

    Read
  • Who is responsible for onboarding?

    Who is responsible for onboarding?

    March 20, 2022

    By Kraig Kern | Your firm’s collective strengths can and should be applied to make your new employees’ onboarding a standout experience.

    Read
  • Managing employment-related exposures

    Managing employment-related exposures

    February 13, 2022

    By Rob Hughes | Many design firms that adjusted their workplace to address COVID-19 face heightened exposures to employment-related litigation and related negative consequences.

    Read
  • Risk management strategy

    Risk management strategy

    January 30, 2022 | Dathan Gaskill

    By Dathan Gaskill | Our industry hasn’t done a great job of managing risk comprehensively or systematically. There’s a better way.

    Read
  • Are you built for growth?

    Are you built for growth?

    October 17, 2021

    By Eduardo Smith | With more work than we can handle and the current recruiting challenges we face, we need to be sure that our organizations have the foundations for sustained growth.

    Read
  • Scalable systems for talent acquisition

    Scalable systems for talent acquisition

    August 29, 2021

    By Jim Pappas | How scalable systems can be used to find the right people, bring a new product idea to life, and help it grow quickly and profitably.

    Read
  • Presentations don’t have to be scary

    Presentations don’t have to be scary

    August 15, 2021

    By Lindsay Young | Investing a small amount of time and money to train employees on presentation skills could lead to millions of dollars of work for your firm.

    Read
  • Let’s walk and talk

    Let’s walk and talk

    August 08, 2021

    By Jane Lawler Smith | When interviewing your co-workers, peers, and clients, take a walk and harness the power of storytelling together.

    Read
  • Multiple modalities of mentoring

    Multiple modalities of mentoring

    June 27, 2021

    By Michael Syracuse | There are many ways to connect to others and contribute to a person’s professional and personal growth.

    Read
  • But I’m not an expert!

    But I’m not an expert!

    May 09, 2021

    By Jenny Phan | Get your technical professionals comfortable with sharing their stories and they’ll promote your firm, their good work, and their team.

    Read
  • Yin and yang

    Yin and yang

    April 04, 2021

    By Will Swearingen | Problems can arise when two leaders have distinctly different philosophies about how to run a business.

    Read
  • Everything we’ve gained and lost

    Everything we’ve gained and lost

    March 21, 2021

    By Talin Espinoza | Now that we’ve been working from home for a year, let’s unpack the pros and cons of our new lifestyle.

    Read
  • Put that ego aside

    Put that ego aside

    February 14, 2021

    By Mark Zweig | This is essential if you want to build a good firm of competent people who can keep the business going whether you’re there or not.

    Read
  • Virtual business development

    Virtual business development

    February 07, 2021

    By Lindsay Young | This is our opportunity to get creative and bring in new ideas for our firms to get work.

    Read
  • Video marketing

    Video marketing

    December 27, 2020

    Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

    Read
  • Hire for character, train for skill

    Hire for character, train for skill

    December 27, 2020

    By Mark Zweig | Many people in this business will say they agree with this idea, yet the people doing the hiring rarely do it.

    Read
  • Flexibility in the face of COVID

    Flexibility in the face of COVID

    October 11, 2020

    We need to remain flexible for the foreseeable future as we continue to determine what is resonating with our clients.

    Read
  • Forgotten fundamentals of the A/E business

    Forgotten fundamentals of the A/E business

    September 27, 2020

    By Mark Zweig | “Sometimes I think it is good to reflect back on all the lessons I have learned over the years. Here are a few that stand out to me.”

    Read
  • Don’t sell, be helpful

    Don’t sell, be helpful

    September 27, 2020

    There are countless ways to develop business without being a business developer, and you are most likely doing some of these things already.

    Read
  • Zweig Group and Workfolio Partner To Transform Project Pitches In The AEC Industry

    Zweig Group and Workfolio Partner To Transform Project Pitches In The AEC Industry

    September 17, 2020

    Zweig Group, a leading provider of advisory services, research, and education for the AEC industry, is pleased to announce a partnership with Workfolio, the innovative leader in professional visibility applications. With the increasing reliance on...

    Read
  • Employee retention

    Employee retention

    August 30, 2020

    It comes down to respect and providing for your employees. If you do these two things, your people will quickly become your biggest cheerleaders.

    Read
  • Mastering business development

    Mastering business development

    August 17, 2020

    For many leaders, business development resides outside their core competencies and comfort zone, to their firm’s detriment.

    Read
  • Hiring in 2020

    Hiring in 2020

    August 03, 2020

    By Christina Zweig Niehues | In this year of upheaval and change, the most important component of any successful firm remains the same.

    Read
  • Unconscious bias

    Unconscious bias

    August 03, 2020

    Educating yourself about these biases as well as potential strategies for mitigation can help you avoid prejudice in your decision-making.

    Read
  • TZL podcast: LaShawn Stewart-Baylor has been riding the program management wave since day one

    TZL podcast: LaShawn Stewart-Baylor has been riding the program management wave since day one

    July 16, 2020

    LaShawn Stewart-Baylor, founder of Integrated CM Solutions, talks about how she got her first project within days of starting the business, the challenges faced by minority AEC firms, the importance of relationships, and more.

    Read
  • New challenges

    New challenges

    June 01, 2020

    By Will Swearingen | In recent months, long-time issues like communication have been trumped by new challenges: loneliness, problems with technology, work-life balance, and distractions.

    Read
  • Better together: Karen Jenkins

    Better together: Karen Jenkins

    May 25, 2020

    Co-founder and managing partner of Shear Structural (Chamblee, GA), a 100 percent women-owned and women-managed structural engineering firm.

    Read
  • Opportunity in crisis

    Opportunity in crisis

    May 18, 2020

    By Jamie Claire Kiser | Though the immediate impact of COVID-19 is bleak for many in our industry, there is reason to see the foundation forming for a different type of AEC firm.

    Read
  • Call for Project Case Studies

    Call for Project Case Studies

    May 12, 2020

    Submit to: ElevateHer@zweiggroup.com Deadline: 6/15/20 Across multiple industries companies are realizing that diversity is more than just a buzzword. Project teams with individuals with diverse ages, values/beliefs, traditions, ethnic backgrounds, and personalities are continually outperforming...

    Read
  • Changes in the A/E business

    Changes in the A/E business

    May 04, 2020

    By Mark Zweig | “Profound changes are coming to our industry. As is always the case when the external market makes huge shifts, those companies that can adapt will do well.”

    Read
  • Talk it out

    Talk it out

    April 27, 2020

    By Jamie Claire Kiser | Lessons learned from conversations with industry leaders about separation anxiety, empowerment, and calm confidence.

    Read
  • Marketing for AEC firms

    Marketing for AEC firms

    April 27, 2020

    By combining traditional marketing tactics with unique approaches for our industry, AEC firms can get ahead of the competition, stay relevant, and win more and better contracts.

    Read
  • Work together: Tom Hendrick

    Work together: Tom Hendrick

    April 27, 2020

    President and CEO of Wallace Engineering (Tulsa, OK), a structural and civil engineering consulting firm that believes in being active citizens, in both our profession and communities.

    Read
  • Applicant screening assessments

    Applicant screening assessments

    April 20, 2020

    Finding and hiring good engineers is critically important, but difficult to accomplish. Don’t be afraid to seek outside help or use assessment tools to help you along the way.

    Read
  • Connecting through empathy

    Connecting through empathy

    March 23, 2020

    Understanding others will help you build the connections that will lead to success – in your professional and personal life.

    Read
  • A study of women CEOs

    A study of women CEOs

    March 02, 2020

    By Christina Zweig Niehues | Their characteristics, differences from their male counterparts, and how to create an environment that fosters women leaders.

    Read
  • Success as one firm

    Success as one firm

    July 29, 2019

    Connections across teams and offices increase employee engagement and performance, but the connections must be fostered.

    Read
  • Using probability theory

    March 18, 2019

    “Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”

    Read
  • The mighty can (and do) fall

    The mighty can (and do) fall

    February 11, 2019

    Undisciplined growth, poor people focus, low financial performance, and a weak capital structure can sink a firm – even big ones with brand names. I’ve been working with several colleagues for the past four years...

    Read
  • An undervalued asset

    An undervalued asset

    February 04, 2019

    If your firm has a weekly or monthly newsletter, great. But if not, you need to get cracking on that important piece of internal communication. Does your firm have an internal newsletter or some kind...

    Read
  • Marketing and business development

    Marketing and business development

    January 21, 2019

    AEC firms struggle with it, but if a firm is to thrive in the good times and the bad, a quantifiable plan of attack is essential. Marketing, business development, and sales aren’t usually the top...

    Read
  • MSCE, PE, AIA? Not always

    MSCE, PE, AIA? Not always

    August 06, 2018

    By Christina Zweig Niehues | AEC credentials are necessary for the work of designing and building, but that’s not the case regarding firm management and ownership.

    Read
  • Office bullies

    Office bullies

    July 23, 2018

    They are everywhere, but they don’t have to win. Identify their behavior and rectify it, or risk losing your staff. Regrettably, we have all been there, regardless of the profession. Whether it’s real estate, marketing,...

    Read
  • The inevitable departures

    The inevitable departures

    July 09, 2018

    Editor’s note: Originally published 4/25/2005 Every A/E and environmental firm experiences those inevitable departures of key employees. After the notice is turned in and the hand-wringing, self-flagellation, and/or angry statements come out from management, the...

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  • Down in the dirt

    Down in the dirt

    June 11, 2018

    Sharing something personal about your history is a great way to connect with a selection panel – and, of course, to win work. Making a strong first impression and connecting with the selection panel are...

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  • Social media

    Social media

    May 21, 2018

    I was thinking about social media and what a phenomenon it is and how it is now such a big part of our culture. Even though the odds are against it, you may be someone...

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  • Office tribalism

    Office tribalism

    May 14, 2018

    Tribes provide compelling places for support, validation, and direction, but tribalism cannot be allowed to thwart a firm’s success. I chose psychology as a major in college because I thought it would help me understand...

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  • Living the principles

    May 07, 2018

    Honoring your clients’ business success above all else will enhance your firm’s reputation and bottom line – without compromising design. This is the third installment of a three-part discussion on the topic of job success,...

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  • Cultural fit vs. cultural add

    April 23, 2018

    Shared values among staff are certainly important, but if a good fit is all you’re looking for, your firm could go stale. Editor’s note: This post first appeared on the Perkins + Will blog at...

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  • Moonshot given

    April 23, 2018

    If you’re a CEO, you need to take a good look at your team. Their passion projects outside of work could end up being multipliers for your firm. The title printed on my business card...

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  • Be prepared (obviously)

    April 23, 2018

    ‘Why in the hell should we hire you over all these other firms?’ It’s a simple question you’d better be ready to answer if you want the contract. If you watched any of the Olympics...

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  • Release of 2018 Policies, Procedures & Benefits Survey of Architecture, Engineering, Planning and Environmental Consulting Firms

    April 11, 2018

    Zweig Group just released its 2018 Policies, Procedures & Benefits Survey of Architecture, Engineering, Planning and Environmental Consulting Firms. The report covers many of the questions that firm leaders are faced with when they look...

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  • The 7 steps of successful project pursuit

    The 7 steps of successful project pursuit

    March 19, 2018

    By Scott Johnston | Time is a luxury AEC teams do not have. And time spent on a losing effort drains resources, morale, and bandwidth on existing projects.

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  • Selling is good

    February 26, 2018

    Ditch the sleazy misconceptions. When you’re talking about how much enjoyment and pride you take in your work, and making connections, you’re selling. What sets you apart? That question is asked of all of us...

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  • Hiring a team player

    January 15, 2018

    Talent and skill are essential, but keep a close eye on cultural fit if you want to avoid the mistake of bringing the wrong person on board. I was recently talking with a client who...

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  • Happy New Year!

    January 15, 2018

    There’s always something nice about a new year. It’s a fresh start. It’s time for a new plan. The accounting starts all over at zero. Let’s get going! Here are my thoughts: Org structure. Do...

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  • Be yourself

    January 08, 2018

    Do you have a job interview on the near horizon? If so, do your research, stay on topic, and don’t forget to wear a nice pair of shoes. A close architect friend of mine recently...

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  • Differentiating your firm in a crowded field

    January 08, 2018

    After 14 years of teaching entrepreneurship at The Sam M. Walton College of Business at The University of Arkansas at Fayetteville, I have learned there are two paths to entrepreneurial success. The first path –...

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  • The work martyr

    December 04, 2017

    No generation owns the work ethic, but when it comes to motivation and anxiety, there’s a big difference between millennials and boomers. I recently read a report from Project: Time Off called, “The Work Martyr’s...

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  • Seven ways to get the most out of a client satisfaction survey

    Seven ways to get the most out of a client satisfaction survey

    November 13, 2017

    "Client satisfaction surveys" or "client perception studies" in the architecture, engineering, planning, and environmental consulting industry are about a lot more than putting a quick happiness rating on a client. When conducted correctly, these surveys...

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  • The human element

    November 06, 2017

    The ‘next big thing’ in marketing and business development is not a piece of software, but the people behind it. I recently provided a day-long marketing and business development consultation for a very well-known niche...

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  • Power (pain) point

    November 06, 2017

    There’s nothing wrong with using visuals in your presentation, but you must remember that you’re the star, not the slide show. From PowerPoint and Keynote to Prezi and boards, visuals are an important element of...

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  • Cover from above

    October 16, 2017

    If you want entrepreneurship in the DNA of your firm’s culture, a top-down commitment to innovation and risk is essential. How important is culture? Since it’s the amorphous, intangible, and mysterious thing that drives your...

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  • Storytelling, part 1

    October 09, 2017

    All of us have a story to tell, so don’t shy away from it in your professional life. It could be the key ingredient for your firm’s success. Everyone loves a good story. That’s why...

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  • Core values

    October 02, 2017

    Company culture is about much more than the fun you have, the events you sponsor, time off, and cushy health benefits. Our personal core values are developed from an early age. For me, they were...

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  • Accelerated learning

    September 25, 2017

    Ditch the lecture-and-listen style of training and replace it with something much more effective – the do-it-to-learn-it style. In the ultra-competitive AEC job market, professional growth is becoming the new perk. Employees and candidates –...

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  • Business development

    September 18, 2017

    Your next generation of business builders has arrived. Have you shown them the way forward with a comprehensive set of goals and expectations? What are the career paths in your firm? The next generation wants...

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  • Conference call: Kevin Peterson

    September 11, 2017

    Co-founder, president, and CEO of P2S Engineering, Inc. (Best Firms To Work For Multi-discipline #8 and Hot Firm #27 for 2017), a consulting engineering firm in Long Beach, CA. By Liisa Andreassen Correspondent “The belief...

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  • Zweig Group Media: O Canada!

    July 26, 2017

    A visit with a successful principal from a fast growing MEP firm in London, Ontario. In this episode, Randy Wilburn interviewed Derek Reid, principal with Callidus Engineering in London, Ontario. Reid became a principal this...

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  • In-house assets

    July 24, 2017

    Employees can help attract, recruit, and retain great talent in a tight labor market, so look to them as an augment for HR. A steady stream of job postings for engineers, architects, and construction workers...

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  • Zweig Group Media: No Resume Required

    June 29, 2017

    In this episode of the podcast, Randy Wilburn and Sanjay Jenkins discuss the rise of AI in the job application process, referencing the Wall Street Journal article “In Unilever’s Radical Hiring Experiment, Resumes Are Out,...

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  • Losers can still win

    June 26, 2017

    When a client selects another firm, learn why and stay in touch. Who knows, you just might win the next round. Think back to your childhood. Did you play on a sports team that had...

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  • Outside perspectives

    June 05, 2017

    Learning from external sources can be highly beneficial, but you must also master the art of blocking out the noise and staying the course. I have to admit it: I often feel like a fraud...

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  • Employee retention is everything

    June 05, 2017

    Keeping a good team together requires lots of maintenance, great perks and benefits, and the willingness to toss out the bad apples. I get asked the same question all the time – how do I...

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  • Two firms, one team

    May 15, 2017

    Firms that prepare together find that the investment in time and resources equates to project wins and good relationships. Teaming with other AEC firms is a common strategy to win work that requires different types...

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  • Keeping up appearances

    May 15, 2017

    Your firm’s reputation can be made, or broken, on the internet. Maintain a clean online image if you want to attract and keep top talent. I’m constantly fielding questions from clients and potential clients about...

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  • You gotta have faith

    May 08, 2017

    Break free from immediate metrics and returns, because with marketing, the ROI could take months or even years to realize. Growing up in the ‘80s, the recent passing of George Michael brought a lot of...

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  • Failing to plan, planning to fail, part 1

    Failing to plan, planning to fail, part 1

    May 01, 2017

    By Phil Keil | Strategic planning is the roadmap to your firm’s success. Without it, you might get knocked down and never get back up.

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  • Failing to plan, planning to fail, part 1

    May 01, 2017

    Strategic planning is the roadmap to your firm’s success. Without it, you might get knocked down and never get back up. I have a lot on my mind this week, so get ready, buckle up,...

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  • Zweig Group Media: Richard Massey, Director of Newsletters, Zweig Group

    April 21, 2017

    In this episode of the podcast, Randy Wilburn talked to Richard Massey, Zweig Group’s director of newsletters. They talked about Massey’s role with TZL and how the newsletter has evolved over the years (you can...

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  • Candidate trolls

    Candidate trolls

    April 20, 2017

    They wreck the recruiting process, and a lot of them want a great offer to use as leverage for a raise where they already work. Remember how recruiters used to sneak up and wow candidates...

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  • Zweig Group, becoming a better recruiter, hiring, business consulting, recruitment, retention, consulting,

    Don’t waste time (or money)

    April 13, 2017

    Sell your firm to recruits, don’t overburden them with a marathon interview process, and cover yourself if a candidate pulls a fast one. I recently finished a webinar series called Becoming a Better Recruiter. It...

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  • The short list

    March 27, 2017

    If you make it that far in the interview process, don’t forget to show the potential client your best asset – your ability to make a human connection. A few weeks ago, your A/E team...

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  • The impression you create

    The impression you create

    March 23, 2017

    People always laugh over here at Zweig Group when I launch into a tirade about a guy who worked for us long ago. This fellow was a consultant – an engineer with an MBA –...

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  • New Year’s resolutions

    March 13, 2017

    While many of them might have flopped, you still have a chance to make the most important one a reality – ownership transition. Welcome to March! And congratulations on making it through all those resolutions!...

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  • 99 Problems but....

    March 03, 2017

    99 is a lot of problems, how about 9 common problems and some solutions. 1) Difficulty making a decision. Engineers too often really struggle with this one. There’s never enough information. Therefore, it is deemed...

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  • Get personal

    February 06, 2017

    There are four ways AEC project managers can shine in team interviews. Try them all and win more work. Juggler. Cat herder. Diplomat. They go by many names, but project managers have one of the...

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  • Relocation in four easy steps

    Relocation in four easy steps

    January 18, 2017

    Building a relocation program to recruit and retain talent in the design industry should be a primary focus of any sound HR program. You’ve been there before. You’ve spent time sourcing, researching, and recruiting the...

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  • Recruiting never ends

    Recruiting never ends

    December 16, 2016

    If you think there’s too much recruiting, then you probably don’t realize there is no ‘season,’ but an unending grind. There is no preseason or final game for recruiting. A/E firms that don’t understand the...

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  • Carolina conquest for Lucey

    December 12, 2016

    McKim & Creed’s Building, Energy, and Infrastructure division is taking off in North Carolina and is set to expand in Florida and Texas. By Liisa Andreassen Correspondent In 1978 McKim & Creed, Inc. (Best Firm...

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  • Zweig Media: TZL Ep 52 - That Person in The Room

    November 28, 2016

    In our brand new podcast format, we interview Mark Zweig, CEO of Zweig Group about an article he recently wrote in The Zweig Letter about dealing with the negative people or "Debbie Downer's," in your...

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  • The people you meet

    The people you meet

    November 16, 2016

    Sure – it’s hard to hire good people. There are lots of reasons for it. One of them is that we aren’t keying into the talent pool all around us. People in our network. People...

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  • Flextime and client service

    November 07, 2016

    The two don’t have to be at odds with each other. Make sure someone’s at least answering the phones so perks don’t impede responsiveness. Coming off the high of our annual Hot Firm and A/E...

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  • Zweig Media: TZL Ep 51 - Collect Your Money!

    November 04, 2016

    In our brand new podcast format, we interview Mark Zweig, CEO of Zweig Group about an article he recently wrote in The Zweig Letter about collecting your Firms money. ( "Collect your money," Issue 1162,...

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  • Zweig Media: TZL Extra - Interview #3 with Will Schnier CEO of Big Red Dog

    November 01, 2016

    Thanks for checking out our TZL Extra video series here at Zweig Group. Our goal is to bring you the best and brightest minds leading the Design Industry. In this episode, we have Will Schnier,...

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  • Zweig Media: TZL Ep 50 - The Problem with HR Gatekeepers

    November 01, 2016

    In our brand new podcast format, we interview Mark Zweig, CEO of Zweig Group about an article he recently wrote in The Zweig Letter about the role of HR in the Recruitment process ( "The...

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  • Zweig Media: TZL Ep 49 - Unexpected Departures

    November 01, 2016

    In our brand new podcast format, we interview Mark Zweig, CEO of Zweig Group about an article he recently wrote in The Zweig Letter about dealing with the unexpected departure of an employee. ( "When...

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  • Zweig Media: TZL Ep 48 - Better Business Development

    October 28, 2016

    In our brand new podcast format, we interview Mark Zweig, CEO of Zweig Group about an article he recently wrote in The Zweig Letter about improving your business development skills in the AEC space "Becoming...

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  • Purple unicorns and mountain climbing

    October 24, 2016

    Recruiting top talent to small markets is an adventure, but with persistence, you can ride the horse all the way to the summit. As I was discussing the need for a lead architect with a...

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  • The Earthship has landed

    October 10, 2016

    Architect Mike Reynolds, founder and owner of an unconventional design-build company, uses recycled materials to construct a sustainable enterprise. By Richard Massey Managing Editor Mike Reynolds, the founder of Earthship Biotecture, rose from obscurity outside...

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  • Nothing but net

    October 04, 2016

    If the recent case of NBA superstar Kevin Durant can teach us anything, it’s that the recruitment of rare talent takes an equally rare effort. The NBA free agency period that recently unfolded was quite...

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  • Billionaire’s Row

    October 03, 2016

    The towers just south of Central Park are supertall and eye popping, but as sales taper off, and as opposition to them grows, a hush envelopes the design community. By Richard Massey Managing Editor At...

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  • One and the other

    October 03, 2016

    Project needs and client needs are two different things. If you want to win more work, figure out the human side of the equation and you’ll be rewarded. AEC firms often approach proposals and interviews...

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  • The problem with HR gatekeepers

    September 29, 2016

    I love human resources people. Believe it or not, I was one of them once. I even authored the only hardcover book published on the topic for the A/E industry, Human Resources Management: The Complete...

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  • The everything firm

    September 14, 2016

    As with most things in life, there is a point of diminishing returns when it comes to going after new work in the AEC industry. This is especially true when times are good, as they...

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  • Old recruiting habits slowing you down?

    September 09, 2016

    Demanding a resume is a good way to scare off potential hires, but your chances improve if you pick up the phone and sell your firm. One of the biggest challenges facing the AEC industry...

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  • Old recruiting habits slowing you down? 

    September 06, 2016

    Demanding a resume is a good way to scare off potential hires, but your chances improve if you pick up the phone and sell your firm. One of the biggest challenges facing the AEC industry...

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  • Deep client engagement

    July 20, 2016

    Friendships are not only good for the soul, their good for business, so make as many of them as you can if you want your firm to prosper. Personal engagement with clients determines so much...

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  • A transformative process

    July 18, 2016

    If a firm is to achieve something spectacular, its leaders have to have big hearts, and they have to galvanize the entire staff. One of the most rewarding things we do as consultants is guide...

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  • Nodding your head

    July 13, 2016

    It’s easy to spout acronyms, tell inside jokes, and use empty jargon, but oftentimes, people are just pretending to know what you mean. Have you ever been in one of those meetings where a topic...

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  • The temperature is rising, and so is the Hot Firm List

    June 29, 2016

    Registration for the Best Firms To Work For Awards, Zweig Group’s ranking of the best workplaces in the A/E/P and environmental consulting industry, has come to a close, but entries to Zweig Group’s other awards...

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  • RSVP in the A/E/P

    June 08, 2016

    If you are planning an event, pay attention to the details so that your firm can reap the full benefits of publicity, business development, and old-fashioned fun. Holding an event is not something just for...

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  • The entitled ones

    March 31, 2016

    For most of my career, I have defended the "new generation," i.e., those just getting out of school and starting their careers. The older people have always complained about the group coming in behind them,...

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  • Handling employed job candidates

    March 15, 2016

    Understanding the nuances of a Happily Employed Job Candidate can boost your ability to hire the best people. I recently received an email from a client who was in the middle of arranging an interview...

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  • Is it time you got employee input?

    Is it time you got employee input?

    February 16, 2016

    You may have an “open door” policy as a CEO or manager, but you could still be seeing your firm through rose-tinted glasses. If you want to grow, are having a hard time recruiting or...

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  • Marketing Excellence Awards: Garver's 95th Anniversary Campaign

    January 12, 2016

    Garver, LLC (North Little Rock, AR), a 375-person multidiscipline engineering firm, is taking home fifth place in the Integrated Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its 95th anniversary campaign. 2014 marked...

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  • Get your offers accepted

    January 11, 2016

    Here are a few tips on ensuring that potential employees accept your job offer, and have a back-up in case they don’t. It’s a big problem today. You go through a long search process, interviewing...

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  • Marketing Excellence Awards: 2014/2015 Annual Report

    August 20, 2015

    Thornton Tomasetti Group, Inc. (New York, NY) – an 850-person structural engineering, façade engineering, sustainability, and multidisciplinary forensics firm – is the third place winner in the Integrated Marketing category of Zweig Group’s 2015 Marketing...

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  • Diligently Do Your Due Diligence Dutifully

    June 02, 2015

    Forbes released an article today titled Trying To Sell A Business? You Need To Look At It The Way A Buyer Would by Steve Parrish outlining the process potential sellers should follow to make themselves...

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  • Spotlight on Strategy - Brand Building: 'It's ours to lose'

    April 30, 2015

    Over-confidence going into a proposal or interview can create a self-fulfilling prophecy; front-runners must be sure to wow clients. We have all been there. We find out we are short-listed for that project that we...

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  • Educating the Public

    Making recruitment a priority

    April 27, 2015

    A/E/P and environmental firms have tons to juggle, but ensuring that your company is finding the best candidates to fill openings should top the list. Recruitment is important to the health of a company, and,...

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  • A client-centered approach

    April 22, 2015

    Successful Project Management for A/E/P and Environmental Firms, 2nd edition covers projects from inception to completion and beyond. By Andrea Bennett Managing Editor On April 30, Zweig Group will release the second edition of its...

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  • Looking ahead is crucial to success

    April 02, 2015

    Quantitative and qualitative data provide industry leaders with valuable information for making decisions. One of the distinctions of companies that do well over the long-haul, versus those who enjoy only a limited period of growth...

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  • Bad résumés, Skype, and doing favors

    March 13, 2015

    Bad résumés, Skype, and doing favors Why flexibility is key when hiring your next top employee. By Randy Wilburn Recruiting Notes Image courtesy of Flanzingo https://www.flazingo.com/creativecommons One of the things that always stands out to...

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  • Recruiting Notes: Finish strong from the start

    February 12, 2015

    Three ideas to help you implement a successful HR recruiting program. I sit here writing this article the day after Super Bowl 49. I’m neither a Patriots nor Seahawks fan but it was an exciting...

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  • Search Savvy: 5 steps to a successful candidate relocation

    January 14, 2015

    Avoid dropping the ball with that perfect out-of-town candidate. I recently left a fairly comfortable existence in New England to relocate here to Fayetteville, Ark. the home office of the Zweig Group. I spent a...

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  • Brand Building: Are you ‘innovative’?

    August 21, 2014

    This over-used word can be working against you. In one of our seminars, we ask the attendees to spend 5 minutes developing a short pitch to convince a potential client why they should hire the...

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  • Search Savvy: Defining culture

    August 15, 2014

    Is personality a window to culture when interviewing candidates? It’s amazing how often the word “culture” is used in the recruiting process. More often than not, a candidate’s fit with, or should I say into,...

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  • Editorial: Selling people on joining you

    July 17, 2014

    Mark Zweig provides 10 tips how to treat potential new employees right. One of the things we do at ZweigWhite is a limited amount of executive search consulting. Most people don’t really understand that. They...

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  • From the Chairman: Building your brand

    July 11, 2014

    Recruiting may not be immediately seen as a great branding tool, but it is. I’ll bet you never imagined your recruiting process could be an important brand-building tool for your firm. How can that be?...

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  • Brand Building: The common isolation of marketing

    June 26, 2014

    Make your company stronger by involving marketing folks in the sales process. I recently attended a SMPS “Spring Training” one day seminar in Oklahoma. The first speaker, Carolyn Ferguson, asked several probing questions about developing...

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  • Editorial: Personal liberation

    May 30, 2014

    Feel trapped at work? Four suggestions from Mark Zweig to help you have a saner lifestyle. It’s interesting – and frustrating as well – to see how many A/E/P and environmental firm owners and managers...

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  • Brand Building: ‘Select our firm: We are local!’

    May 22, 2014

    Go deeper on the statements you make to potential clients. Convincing them to hire you takes a customized approach every time. How many times have you used the “we’re local” crutch as one of your...

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  • From the Chairman: Finding management & leadership talent

    May 02, 2014

    Search outside the firm or groom from within? To this author, the answer is obvious. I wrote last month about a position description for an office leader. But where do you look for the talent...

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  • Search Savvy: Hire a sourcer

    April 16, 2014

    Need help identifying targets for potential recruiting? The answer is in the headline. Sometimes in the recruiting world, you’ll hear the term “sourcing.” It sounds like something you would hear in the buying/procurement business, right?...

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  • Editorial: Create some excitement!

    March 12, 2014

    Eight suggestions from Mark Zweig to motivate staff, from office decor to proposal-making. I can’t stand it when my seven-year-old tells us how bored she is. Drives me absolutely insane! But I’m afraid that boredom...

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  • Search Savvy: Take time to self-evaluate

    March 01, 2013

    This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 997 Originally published 3/4/2013 HR, recruiting and hiring teams also need to take a critical look at their operations, so make use of...

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  • Search Savvy: It’s about momentum

    January 02, 2013

    This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 989 Originally published 1/7/2013 Employ these three tactics in your selection process and you’re likely to begin seeing significant improvements in talent acquisition...

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  • Search Savvy: Ignoring internships?

    September 02, 2011

    By Jeremy Clarke Director, Executive Search Consulting ZweigWhite Recruiting and selection can be a meticulous and costly campaign. Those who recruit regularly know that an average management-level search can last 90 days or more. These...

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  • Social Media book will be a vital source for A/E Industry

    June 23, 2011

    Press Release: June 23, 2011 FAYETTEVILLE, Ark. (June 23, 2011) –Social media is quite the hot topic, but are architecture, engineering and environmental consulting firms achieving their intended goals with the use of these outlets?...

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  • Interview with Ketan Chawla

    May 16, 2011

    Ketan Chawla is a 22 year-old Financial Analyst who has been working at ZweigWhite in the Fayetteville office for nearly one year. In his time, Ketan has seen a lot of change. “I’ve seen change...

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  • ZweigWhite Project Management Distance Learning Gets AIA Continuing Education Approval

    March 28, 2011

    Press Release: March 28, 2011 FAYETTEVILLE, Ark. (March 28, 2011) – ZweigWhite’s first course in its new Project Management eLearning Inititative—“Managing Project Communications”—recently achieved approval by the American Institute of Architects (AIA), allowing course takers...

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  • New AIA President Addresses State Of Architecture Profession

    March 08, 2011

    Press Release: March 8, 2011 FAYETTEVILLE, Ark. (March 8, 2011) — Architecture enhances people’s lives, and the emerging recognition of this effect is earning the profession newfound respect, says Clark Manus, the new president of...

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  • From the Chairman: KM & TL

    March 04, 2011

    By Ed Friedrichs What, you may ask, is this all about? A few days ago I began a blog dialogue (I feel like I’m finally entering the 21st century when I participate in a blog...

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  • Clark’s Corner: Social media for consultants

    February 24, 2011

    By Jeff Clark From a personal viewpoint, I often wondered in the past what I would say, and with such frequency, on this celebrity-glamorized and ego-centric platform called Twitter. I’m not John Mayer and if...

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  • ZweigWhite Offers A/E/P Project Management Courses Online, On Demand

    February 23, 2011

    Press Release: February 22, 2011 FAYETTEVILLE, AR (February 23, 2011) – ZweigWhite’s new eLearning courses offer easy, convenient project management (PM) training ideally suited for today’s time-pressed, on-the-go professionals in the architecture, engineering, planning and...

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  • The Purpose-Driven Organization

    January 28, 2011

    By Mark C. Zweig Many folks in our business want to act like they have a “purpose-driven organization.” What is that, you may ask? To me it is very simply a company that exists for...

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  • A/E/P Industry Outlook Reports Hope and Uncertainty for 2011

    January 07, 2011

    Press Release: January 7, 2011 If the A/E/P and environmental consulting industry has learned one thing in 2010, it’s that recov­ery doesn’t happen overnight. Last year there was an expectation that 2010 might provide the...

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  • ABI inches toward 50; when will industry see growth?

    September 22, 2010

    The Architecture Billings Index, the American Institute of Architects' monthly gauge of design activity, moved up for the third straight month in August from 47.9 to 48.2, but still reflects an overall decline by falling...

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  • Valuing loyal suppliers and subs

    March 15, 2010

    I was recently interviewed for a magazine article about the residential redevelopment projects we do here in Fayetteville. In addition to figuring out why my houses sell either before we start working on them or...

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  • The little things that anger clients

    July 06, 2009

    It’s pretty well accepted by most firm owners that if you want to be successful in the A/E/P or environmental business, you MUST keep the good clients you have. No one’s marketing is so good...

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  • How your brand gets screwed up

    April 06, 2009

    As a board member for an international engineering firm I have recently been participating in a series of interviews and meetings related to their brand. What their brand is, how to make it real, and...

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  • Tipping the scales to positive

    March 23, 2009

    With so much negative information coming in— project cancellations, Warren Buffet stating in an interview that “the economy has fallen off a cliff,” and amazing stock market declines— along with layoffs and, for those who...

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  • Finding out an employee is interviewing with the competition

    January 12, 2009

    If you have a firm of any size and have been in business for any length of time, you will at some point discover one of your key people is interviewing with a competitor. You...

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  • Why Don’t the Young People Want to Work Here?

    November 19, 2007

    Lawrence Tunican was really starting to wonder what was wrong. Was the company he started nearly 30 years ago— Tunican Engineering— that uncool of a place to work? He could not hire young people any...

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  • Taking Research Seriously

    September 24, 2007

    Bob Cunningham was the 57-year-old CEO of C-6 Architects and Engineers in Seattle, Washington. He became CEO of the company in 1992. Cunningham took great pride in witnessing the firm’s growth from 30 people when...

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  • Business Planning from 20,000 Feet

    June 25, 2007

    Most of us could benefit at times from a new perspective. This is especially true when you start considering the subject of business planning in A/E/P and environmental consulting firms. But a new perspective is...

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  • The Hiring Tests I’d Really Like to Use

    April 02, 2007

    A recent article in The Zweig Letter where various A/E and environmental firm principals were asked about the best interview questions to ask prospective employees got me thinking. It got me thinking about what I...

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  • 27 Ways to Inject New Life into Your Firm’s Marketing Efforts

    March 19, 2007

    I just got back from ZweigWhite’s 2007 A/E Marketing Now Summit in Las Vegas, Nevada. It was our biggest and best-attended marketing conference ever! My task was to open the show with a short talk...

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  • Getting Serious About Hiring the Best

    January 29, 2007

    It is conventional wisdom that our companies are only “as good as the people we employ” and that “our greatest assets go home each night.” Over the years, I have heard literally thousands of owners...

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  • Standing Out in a Crowd

    August 07, 2006

    One trait that I have often observed in those design and environmental professionals who are known in their field is they aren’t afraid to stand out in a crowd. Whether it’s their bowtie, their red...

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  • Research You Can Actually Use For Something

    March 27, 2006

    No doubt about it— A/E and environmental firms do waste money on useless research. Finding out, for example, how large the land development market is nationally, when you have a need to create work for...

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  • Creating a Genuine Customer Experience

    January 16, 2006

    When it comes to keeping clients truly satisfied and coming back year after year for every service your firm provides, most A/E/P and environmental firms have a long way to go. Creating a genuine experience...

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  • Your Responsibility to Young People

    January 02, 2006

    As the new year gets ready to start, most companies in the A/E/P and environmental consulting business are gearing up to hire. Sure— most of the needs are for experienced staffers— but, since there are...

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  • So Hiring is an Issue?

    December 12, 2005

    You’ll hear it at any gathering of A/E/P and environmental consulting firm owners— hiring is at the top of the list of challenges they’re facing as we head into 2006. That said, there’s still too...

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  • I Hate Pop Management Psychology

    November 28, 2005

    As most long-time readers of The Zweig Letter know, I can’t stand it when someone quotes the latest pop management book or article. The authors are always a little too smug in the universal applicability...

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  • Let’s Have Some Discipline!

    October 24, 2005

    It’s been said before that success comes from 2% inspiration and 98% perspiration. That’s one reason why I never worried about who saw our strategic business plan. Knowing WHAT to do is the easy part....

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  • What it Really Takes to Make a Client Happy

    September 26, 2005

    Architects, engineers, and planners are always talking about what they will do to keep their clients happy. In marketing meetings, repeat business statistics of 80% or better are bandied about with pride, and chests are...

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  • Let’s Get Some REAL Sellers

    June 20, 2005

    I’ve said it before. The standards— what we expect— from people who are supposed to sell the work to keep our staffs busy in our A/E and environmental firms— are woefully low. Forty calls a...

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  • The Inevitable Departures

    April 25, 2005

    Every A/E and environmental firm experiences those inevitable departures of key employees. After the notice is turned in and the hand-wringing, self-flagellation, and/or angry statements come out from management, the next question is, “Now what?”...

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  • What it Takes to Sell

    February 07, 2005

    Every single A/E or environmental firm in this country needs more people who can sell work. These people feed the rest of the firm, allow the owners to sleep at night, and are generally the...

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  • Getting (and Keeping) the Right People on the Bus

    December 15, 2003

    As anyone who’s read any business books in the last decade can tell you, Jim Collins’ “Good to Great” is a classic that will be talked about for years to come. In the book, Collins...

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  • Five Things Any Firm Can Improve

    February 17, 2003

    As management consultants to the A/E/P and environmental industry for many years, we get up close and personal with literally hundreds of firms each and every year. Many of these are very successful companies that...

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  • Losing One of Our Best

    January 06, 2003

    It is a sad day as I write this. I am at Boston’s Logan International Airport waiting for a flight to Dallas-Fort Worth so I can attend the funeral of my long-time friend and mentor,...

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  • The Art of Leading a Design Firm

    November 04, 2002

    The older I get the more convinced I am that being a successful leader in a design firm is every bit as much an art as it is a science. You just can’t teach someone...

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  • Big problems in a big firm

    August 12, 2002

    Mike Fruitwood, seven months into the job of COO of his firm, shook his head. “How are we ever going to build this company if we can’t get our act together on scheduling?” he wondered...

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  • Getting some new work fast

    September 10, 2001

    Want to get some new jobs? Need them fast? If so, you aren’t alone. We have seen a number of our consulting clients and readers of The Zweig Letter face major reductions in their workload...

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  • How Much is an Employee Worth?

    September 25, 2000

    With all of the employment-related pressures that firms face today, it’s getting harder and harder to figure out what you really need to pay somebody to do a given job. There are so many ways...

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  • The Skills Young Folks Need

    October 04, 1999

    I just got back from a College of Business Advisory Board meeting at my alma mater, Southern Illinois University in Carbondale, Illinois. Thanks to the State of Illinois, I got my BS and MBA degrees...

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  • High Performance Marketing

    April 05, 1999

    We talk a lot about marketing in The Zweig Letter. And we’ll continue doing so until we think all our readers have gotten the message about what it takes to really start using the knowledge...

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  • How Firms Fail at Implementing Process Marketing

    September 07, 1998

    “Process marketing” is a term you’ll see a lot of in The Zweig Letter. Heck, we even have a supplemental, stand-alone Process Marketing Advisor devoted entirely to the subject! The reason is that process marketing...

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  • Work on Your Hiring Process

    August 03, 1998

    Every single firm we deal with at Zweig White & Associates, Inc. could benefit from working on their hiring process. Everyone in the A/E/P and environmental business agrees that it’s hard to hire. Well here...

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  • Breaking with tradition

    March 30, 1998

    t seems to me the only way to really be successful is to be different from everyone else. Whether it’s your career or your firm we are talking about, it’s all the same. Yet many...

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  • Value, Quitters, and a Boom Economy

    March 09, 1998

    This week, you get three topics for the price of one. What makes for value? An article in the February 21 edition of The Boston Globe under the headline “Internet ad company stock gains 57%...

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  • Clients Aren’t Always Rational

    March 02, 1998

    “The client will hire us because we have a long-standing relationship.” Don’t get too comfortable. Many firms take existing clients for granted. And when this happens, the deterioration in service quality is almost imperceptible (in...

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  • Recruiting is Selling

    August 25, 1997

    From my experience, I’d say that most owners and managers of A/E/P and environmental firms have forgotten that recruiting is selling. Instead of trying to create the best impression they can on every person who...

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  • More on Marketing

    August 19, 1996

    Until the 69,000 firms who make up the A/E/P and environmental consulting industry wake up and start doing something different marketing-wise, we’re destined to remain a fragmented group of small firms owned by people who...

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  • Make a Decision, Now

    July 29, 1996

    After I got my MBA, my first job was with a consulting firm that served the construction and real estate development industry. They worked for large and small companies of all kinds— general contractors, heavy/highway...

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  • High-Powered Recruiting

    July 08, 1996

    Mention “human resources management,” and too many principals and managers working in A/E/P and environmental firms will turn their noses up. They immediately associate it with benefits administration or eight-page performance appraisal forms, instead of...

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  • Making Clients Feel Special

    October 23, 1995

    We’ve all experienced the joy of doing business with a company that acts as if their people like serving you. It really is a great feeling. Most of the time, it happens with businesses like...

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  • Sounding Off

    September 04, 1995

    Management junkies— There is a whole cadre of “management junkies” out there working in A/E/P and environmental consulting firms. These are smart people. But as a friend-of-a-friend of mine, Tony Pirrone (an octogenarian Cadillac salesman)...

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  • Elitism

    March 20, 1995

    When you hear the word “elitism,” it usually strikes a negative chord. Used in the context of describing an A/E/P or environmental consulting firm, the first thing that comes to mind is: “They think they’re...

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  • Better Plans

    March 06, 1995

    I visited one of my favorite client companies the other day. It’s a mid- to large-sized consulting engineering firm that has been around a while. The principals are entrepreneurial. The staff is pretty good, too,...

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  • Support Staff

    September 12, 1994

    I hear from a lot of disgruntled people working in support roles in A/E and environmental consulting firms— (“support” meaning anyone whose primary job function does not create revenue for the firm). I know how...

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  • Beyond “Paper” Qualifications

    March 21, 1994

    When it’s time to hire, most A/E and environmental consulting firms do a pretty good job defining their needs in terms of education, registrations, experience, and so forth. But they don’t do a good job...

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  • I was Just Thinking...

    August 15, 1993

    It’s the time of year when you can’t reach anyone on the telephone, when important decisions seem to be postponed, and when, as one CFO who participates in our ZWEIG 100 index remarked recently, firm-wide...

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  • Supply-Side Human Resources Management

    July 15, 1993

    The ability of an A/E or environmental consulting firm to quickly hire qualified people for any opening affects virtually every aspect of its management. I call it “supply-side human resources management.” If you think about...

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  • Quality- a Never Ending Pursuit

    March 01, 1993

    The importance and difficulty of maintaining quality was driven home to me personally last month. We sent out 12,000 pieces of mail promoting a new book, only to discover after the fact that the price...

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  • Human Resources Management— Who Needs It?

    August 01, 1992

    Although I’ve been trying to preach the gospel for years now, most principals of A/E/P and environmental consulting firms still do not understand what human resources management is all about. First, there’s the way so...

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