Skip to content
  • About Zweig
    • About Us
    • Letter from the CEO
    • Team
    • Careers
    • News
  • Partners & Sponsors
    • Partners & Sponsors

Marketing & Business Development Survey Participation is Open

Calendar |
Log In
| Cart (0) Cart
Zweig Group
  • Consulting
    Consulting
    • Talent
      Talent
      • Executive Search
      • Scalable Recruiting Services
      • Employee Experience
      • Compensation Strategies
      • Retention Solutions
    • Performance
      Performance
      • Fractional CFO Services
      • Performance Assessment
      • Project Management Training
      • Client Experience
      • Team Structure & Performance
      • Board Advisory Services
    • Growth
      Growth
      • Market Research
      • Marketing
      • Business Development
      • Strategic Planning
      • Artificial Intelligence
    • Transition
      Transition
      • Valuation
      • Mergers & Acquisitions
      • Ownership Planning & Transition
  • Research
    Research
    • Reports
      Reports
      • Salary + Compensation
      • Valuation
      • Principals, Partners + Owners
      • Fee + Billing
      • Financial Performance
      • Workforce Policies & Practices Report
      • Marketing + Business Development
      • Information Technology
      • Business Operations
      • All Reports
    • Surveys
      Surveys
      • Workforce Policies + Practices
      • M&A Outlook Survey
      • Compensation Survey
      • Participate & Save
    • Zweig Insights
      Zweig Insights
      • About Insights
      • Login to Insights
      • Register for an Account
  • Events
    Events
    • EVENTS
      EVENTS
      • Webinars
      • On-Demand Learning
      • In-Person Events
      • The Principals Academy
    • ElevateAEC Conference
      ElevateAEC Conference
      • Register
      • Book Hotel
      • Become a Sponsor
    • M&A Next Symposium
      M&A Next Symposium
      • Register
      • Book Hotel
  • Awards
    Awards
    • Award Season is Here!
      Award Season is Here!
      • Rising Stars - See Winners
      • Best Firms to Work for - See Winners
      • Hot Firm - See Winners
      • Marketing Excellence - See Winners
      • AEC Innovators - CLOSED
      • Financial Leadership - Deadline June 12
    • Join us in Park City!
      Join us in Park City!
      • Learn More
      • Book Hotel
  • The Zweig Letter
    The Zweig Letter
    • Trending Topics
      Trending Topics
      • M&A Activity Reports
      • Strategy
      • Talent
      • Leadership
      • Culture
    • Featured Articles
      Featured Articles
        The decisions leaders delay Value before valuation What the best AEC marketers do differently Sometimes, store bought is fine No CFO? No excuse The cost of outdated HR policies Selling your AEC firm
      • All Articles
    • Podcast Episodes
      Podcast Episodes
        Harnessing AI and intelligent assets Leadership transition and building future talent ElevateAEC | Master builders reimagined ElevateAEC | Slow down to speed up Leadership and optimism in uncertain times
  • About Zweig
    About Zweig
    • About Us
    • Letter from the CEO
    • Team
    • Careers
    • News
  • Partners & Sponsors
    Partners & Sponsors
    • Partners & Sponsors
Contact Us
Log in
Cart (0) Cart
Zweig Group Logo Zweig Group is the number one advocate and trusted partner for top AEC firm leaders.
  • Consulting
    • Talent
      • Executive Search
      • Scalable Recruiting Services
      • Employee Experience
      • Compensation Strategies
      • Retention Solutions
    • Performance
      • Fractional CFO Services
      • Performance Assessment
      • Project Management Training
      • Client Experience
      • Team Structure & Performance
      • Board Advisory Services
    • Growth
      • Market Research
      • Marketing
      • Business Development
      • Strategic Planning
      • Artificial Intelligence
    • Transition
      • Valuation
      • Mergers & Acquisitions
      • Ownership Planning & Transition
    • Contact Us
      M&A Outlook Report
      M&A Outlook Report
      Subscribe to The Zweig Letter
  • Research
    • Reports
      • Salary + Compensation
      • Valuation
      • Principals, Partners + Owners
      • Fee + Billing
      • Financial Performance
      • Workforce Policies & Practices Report
      • Marketing + Business Development
      • Information Technology
      • Business Operations
      • All Reports
    • Surveys
      • Workforce Policies + Practices
      • M&A Outlook Survey
      • Compensation Survey
      • Participate & Save
    • Zweig Insights
      • About Insights
      • Login to Insights
      • Register for an Account
    • Updated Salary Data
      Participate & Save 75%
      Participate & Save 75%
      Zweig Insights
  • Events
    • EVENTS
      • Webinars
      • On-Demand Learning
      • In-Person Events
      • The Principals Academy
    • ElevateAEC Conference
      • Register
      • Book Hotel
      • Become a Sponsor
    • M&A Next Symposium
      • Register
      • Book Hotel
    • M&A Next 2026
      ElevateAEC Conference 2026
      Become a Sponsor
      Become a Sponsor
  • Awards
    • Award Season is Here!
      • Rising Stars - See Winners
      • Best Firms to Work for - See Winners
      • Hot Firm - See Winners
      • Marketing Excellence - See Winners
      • AEC Innovators - CLOSED
      • Financial Leadership - Deadline June 12
    • Join us in Park City!
      • Learn More
      • Book Hotel
    • Awards Gala
      The Zweig List
      The Zweig List
  • The Zweig Letter
    • Trending Topics
      • M&A Activity Reports
      • Strategy
      • Talent
      • Leadership
      • Culture
    • Featured Articles
        The decisions leaders delay Value before valuation What the best AEC marketers do differently Sometimes, store bought is fine No CFO? No excuse The cost of outdated HR policies Selling your AEC firm
      • All Articles
    • Podcast Episodes
        Harnessing AI and intelligent assets Leadership transition and building future talent ElevateAEC | Master builders reimagined ElevateAEC | Slow down to speed up Leadership and optimism in uncertain times
    • Podcast
      Subscribe
      Zweig List
      Zweig List
Contact Us

Item added to your cart

Search results

10 results found for “exaggeration”

Surveys & Reports
Learning & Events
Posts

Surveys & Reports

Learning & Events

Posts

  • More pay – and pizza

    More pay – and pizza

    March 01, 2026 | Daryl Simons Jr

    By Daryl Simons Jr. | If your retention strategy relies on appreciation events instead of competitive pay, you are already losing talent.

    Read
  • Get out and meet people!

    Get out and meet people!

    November 16, 2025 | Mark C Zweig

    By Mark Zweig | Meeting people face-to-face builds energy, strengthens relationships, and creates new opportunities.

    Read
  • Helping future me

    Helping future me

    March 02, 2025

    By Janki DePalma | Small actions today can reduce stress, improve efficiency, and make life easier for your future self.

    Read
  • Sniffing out the narcissist

    Sniffing out the narcissist

    August 11, 2024 | Jeremy Clarke

    By Jeremy Clarke | Spot these devastating hires before they sabotage your team.

    Read
  • Resume red flags

    Resume red flags

    May 19, 2024

    By Kevin Brown | Five resume red flags to help AEC firm recruiters identify and set apart the best applicants from the rest.

    Read
  • Navigating the fine line

    Navigating the fine line

    March 17, 2024

    By Kraig Kern | The line between persuasive marketing and over-promising can be particularly fine and fraught with potential hazards.

    Read
  • No more SOQs!

    No more SOQs!

    February 05, 2023

    By Javier Suarez | SOQs that are assembled without any direction just end up in the delete folder or the wastebasket. There’s a better way.

    Read
  • AEC marketing woes, large and small

    AEC marketing woes, large and small

    January 22, 2023

    By Mercedez Thompson | Many of the biggest obstacles AEC marketing teams face are ultimately the same – regardless of firm size.

    Read
  • Character is everything

    Character is everything

    October 21, 2019

    “People who show any signs of a lack of character must be confronted and dealt with immediately.”

    Read
  • Using probability theory

    March 18, 2019

    “Even if you don’t apply it to your business, knowing probabilities of success will at least keep you from buying scratch tickets or blowing your cash in a slot machine at a casino somewhere!”

    Read
  • Extreme ambition

    Extreme ambition

    August 06, 2018

    After just two years, they want to be the CEO. Molding the go-getters (early on) is crucial if you don’t want them to leave for better opportunities at another firm. OK, two years might be...

    Read
  • Get personal

    February 06, 2017

    There are four ways AEC project managers can shine in team interviews. Try them all and win more work. Juggler. Cat herder. Diplomat. They go by many names, but project managers have one of the...

    Read
  • Old recruiting habits slowing you down?

    September 09, 2016

    Demanding a resume is a good way to scare off potential hires, but your chances improve if you pick up the phone and sell your firm. One of the biggest challenges facing the AEC industry...

    Read
  • Old recruiting habits slowing you down? 

    September 06, 2016

    Demanding a resume is a good way to scare off potential hires, but your chances improve if you pick up the phone and sell your firm. One of the biggest challenges facing the AEC industry...

    Read
  • Making marketing matter

    July 11, 2016

    If you’re one of those people who still thinks “word of mouth” is the way to go when it comes to marketing, my guess is you have a very small firm that will remain a...

    Read
Zweig Group
ELEVATE THE INDUSTRY®
  • Consulting Services
    • All Consulting Services
    • Talent
    • Performance
    • Growth
    • Transition
  • Insights
    • Survey Participation
    • Research Reports
    • The Zweig Letter
    • Podcast
    • The Zweig List
    • Zweig Insights
    • M&A Activity Report
  • Learning + Events
    • All Learning Opportunities
    • ElevateAEC Conference & Awards Gala
    • M&A Next Symposium
    • In-Person Learning
    • Online Learning
    • On-Demand
    • Project Management Training
  • Awards
    • Award Registration
    • Award FAQ
    • Rising Stars
    • Best Firms to Work For
    • Hot Firm
    • Marketing Excellence
  • About
    • Letter from the CEO
    • Team
    • News
    • Careers
    • Partner with Us
  • The Zweig List
    The Zweig List
  • Zweig Blog
    Zweig Podcast
  • Zweig Blog
    The Zweig Letter

Stay Connected

Twitter Facebook LinkedIn Instagram

Listen

Spotify TuneIn Apple Podcast Audible

Offices

Dallas

Fayetteville

Mailing Address

PO Box 1528
Fayetteville, AR 72702

Contact Us

info@zweiggroup.com 800.466.6275 Contact Us

Copyright © 2026 Zweig Group. All Rights Reserved.

Privacy Policy Refund Policy Terms of Service Accessibility Statement
  • Choosing a selection results in a full page refresh.