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In dealing with my workers on a quality problem in my other business – Mark Zweig, Inc., a design/build/contracting/development company – I had an epiphany: Everything we do is either excellent OR it’s something else....

I'm concerned we have a quality issue at my company, but I don't know how to adress it. What's the best way to encourage people to do their best work? Mark Zweig, Founder & Chairman...