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There’s a critical set of benchmarks you need to measure so you’ll know what works, what doesn’t, and how to be more effective. Zweig Group’s 2016 Marketing Survey found that 27 percent of A/E/P and...

It’s time to call an end to something that there are entirely too many of in A/E/P and environmental firms everywhere— lazy marketing directors. I am talking about those marketing directors who do very little...