Real differentiation in your A/E firm
By Mark Zweig | Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.
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By Mark Zweig | Answer these questions and many more, or you will, at best, be a decent copy of a firm or firms that do as well or better than you already do.
It is a widely-accepted idea that one of the defining characteristics of a successful enterprise working in a mature market is differentiation from all the other firms that provide similar products or services. Yet, in...