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Search results

10 results found for “concepts”

Surveys & Reports
Learning & Events
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Surveys & Reports

Learning & Events

Posts

  • Why either/or thinking fails leaders

    Why either/or thinking fails leaders

    May 24, 2026

    By Greg Sepeda | The best leaders resist false choices and build the capacity to operate within tension while maintaining clarity, discipline, and forward momentum.

    Read
  • One year strong – and just getting started

    One year strong – and just getting started

    May 03, 2026

    By Chad Clinehens & Steve Hake | One year of partnership has created stronger solutions, deeper collaboration, and greater momentum for the future of AEC.

    Read
  • The myth of work/life balance

    The myth of work/life balance

    April 19, 2026 | Mark C Zweig

    By Mark Zweig | Work/life balance sounds appealing, but real careers and real lives are built through integration.

    Read
  • When “standard” contracts create nonstandard risk

    When “standard” contracts create nonstandard risk

    April 19, 2026

    By Tristan Harper | Construction contracts are not professional services contracts, and confusing the two creates uninsured risk for AEC firms.

    Read
  • Where AI helps – and where humans still matter

    Where AI helps – and where humans still matter

    March 29, 2026

    By John McGill | AI may speed up rendering and iteration in AEC, but human judgment still determines accuracy, compliance, and meaningful design innovation.

    Read
  • Performance review done – now what?

    Performance review done – now what?

    March 08, 2026

    By Milly Sordo | Goal meetings are a way to set individualized goals with your employees steeped in energy, intention, and – most importantly – support.

    Read
  • Designing workplaces for how people think

    Designing workplaces for how people think

    February 08, 2026

    By Stephen Parker & Mei-Ling Krabbe | The most successful organizations will treat adaptability, personalization, and inclusivity as organizing principles for workplace design.

    Read
  • The new rules of growth

    The new rules of growth

    December 14, 2025 | Will Swearingen

    By Will Swearingen | A new era of AEC growth is emerging, driven by value creation and strategic expansion.

    Read
  • Leadership must evolve with scale

    Leadership must evolve with scale

    October 19, 2025 | Steve McAdams

    By Steve McAdams | Firms that scale successfully evolve their leadership approach, formalize operations, and stay grounded in culture.

    Read
  • Afterburners on

    Afterburners on

    October 05, 2025 | chad clinehens pe

    By Chad Clinehens | Record-breaking performance, bold innovation, and a new generation of leaders are redefining what’s possible in AEC.

    Read
  • Selling big design projects

    Selling big design projects

    September 28, 2025 | Mark C Zweig

    By Mark Zweig | Winning big design projects requires strategy, preparation, credibility, and connecting authentically with decision-makers to secure long-term success.

    Read
  • Changeups and curveballs

    Changeups and curveballs

    June 15, 2025

    By Greg Sepeda | By taking lessons from the dugout, we can better handle change – turning challenges into opportunities, and transitions into a winning season.

    Read
  • The hidden cost of ghosting

    The hidden cost of ghosting

    June 08, 2025

    By Janki DePalma | Ghosting job candidates damages trust, reputation, and your firm’s future recruitment success.

    Read
  • The Iron Man framework for innovation

    The Iron Man framework for innovation

    May 18, 2025

    By Nick Heim | Innovation in AEC succeeds when people, processes, and technology work together with purpose and alignment.

    Read
  • What are we made of?

    What are we made of?

    April 27, 2025

    By Liam Watson | These four virtues will help you survive and thrive in all parts of daily life, both personally and professionally.

    Read
  • Actions over labels

    Actions over labels

    April 20, 2025

    By Javier Suarez | Companies should focus first and foremost on “doing” and then worry about “saying” what they are doing.

    Read
  • Building trustworthy relationships

    Building trustworthy relationships

    March 16, 2025

    By Duncan Robertson | When we intentionally build connections focused on authenticity, we create healthy, long-lasting relationships that drive a return-on-investment.

    Read
  • Helping future me

    Helping future me

    March 02, 2025

    By Janki DePalma | Small actions today can reduce stress, improve efficiency, and make life easier for your future self.

    Read
  • The forest and the trees

    The forest and the trees

    February 09, 2025

    By Sarah R. Adams-Slominski | Step back and check in on how your employees are doing, learn what they care about, and discover what helps them stay engaged in their work.

    Read
  • Baby steps for managing content

    Baby steps for managing content

    January 26, 2025

    By Javier Suarez | Instead of trying to fix “the big problem,” we should handpick issues that we could have a decent chance of addressing successfully.

    Read
  • Marketing for the win

    Marketing for the win

    January 26, 2025

    By Jane Lawler Smith | Marketing professionals are the unsung heroes of the AEC industry, driving synchronization, strategy, and success in securing projects.

    Read
  • Beyond numbers and spreadsheets

    Beyond numbers and spreadsheets

    January 05, 2025

    By Emily Gaines | The words and numbers used to describe design concept, building component, and client goal form a dataset that guides decisions and improves project success.

    Read
  • Building teams with a growth mindset

    Building teams with a growth mindset

    January 05, 2025

    By Leisbel Lam | Harnessing the power of a growth mindset and the S-curve of learning to transform human capital in the AEC industry.

    Read
  • A future beyond boundaries

    A future beyond boundaries

    December 01, 2024 | Kristin Kautz CPSM

    By Kristin Kautz | AI adoption empowers firms to unleash their human potential to solve problems that matter.

    Read
  • Authorship, AI, and the AEC industry

    Authorship, AI, and the AEC industry

    December 01, 2024

    By Irina Rice | The evolving use of AI in AEC projects raises complex legal questions about authorship, copyright, and ethical responsibility.

    Read
  • Break these rules

    Break these rules

    December 01, 2024

    By Elizabeth Preston | Grammar rules are useful tools, but writers should prioritize clarity and reader engagement over strict adherence to them.

    Read
  • Undercover boss

    Undercover boss

    November 17, 2024 | Ezequiel Tovar

    By Ezequiel Tovar | Engaging with employees at all levels fosters respect, uncovers issues, and strengthens company culture.

    Read
  • Embracing data democratization

    Embracing data democratization

    October 06, 2024

    By Emily Gaines | As data proliferates at an exponential rate, firms are increasingly recognizing the importance of leveraging data to enhance decision-making and creative processes.

    Read
  • Addressing generational differences

    Addressing generational differences

    September 29, 2024

    By Sarah R. Adams-Slominski | Team leaders can more effectively manage employees of all ages through strategic communication practices.

    Read
  • Choose your own marketing adventure

    Choose your own marketing adventure

    August 25, 2024

    By Jane Lawler Smith | Creating non-traditional peer groups allows AEC marketers to gain fresh perspectives and enhance creativity.

    Read
  • An operations team to build the future

    An operations team to build the future

    August 25, 2024

    By Anastasia Welch | Transforming team dynamics and strategies for improved leadership skills, operations, and project implementation, leading to business success.

    Read
  • Creating a cohesive company culture

    Creating a cohesive company culture

    August 04, 2024

    By Hannah Dapore | Intentional strategies to uphold a strong company culture regardless of geographical boundaries.

    Read
  • M&A Activity Report for the week of 7/29/24-8/4/24

    M&A Activity Report for the week of 7/29/24-8/4/24

    August 02, 2024

    Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team...

    Read
  • An experience focused on ROI

    An experience focused on ROI

    July 28, 2024 | chad clinehens pe

    By Chad Clinehens | These events offer firm leaders an opportunity to connect, learn, and celebrate  – this year with a focus on ROI.

    Read
  • M&A Activity Report for the week of 7/8/24-7/14/24

    M&A Activity Report for the week of 7/8/24-7/14/24

    July 12, 2024

    Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team...

    Read
  • Embracing relationship building

    Embracing relationship building

    July 07, 2024

    By Dawn Landry | By leaning into our self-awareness to understand diverse personalities, we can transform challenges into opportunities for growth and success.

    Read
  • M&A Activity Report for the week of 6/17/24-6/23/24

    M&A Activity Report for the week of 6/17/24-6/23/24

    June 24, 2024

    Zweig Group is the leading AEC Industry advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team...

    Read
  • How to succeed at failing

    How to succeed at failing

    June 23, 2024

    By Morgan Stinson | Failure at some level is inevitable – but how we respond to and manage that failure is what can set us apart.

    Read
  • Mission command principles

    Mission command principles

    May 26, 2024 | Tom Godin

    By Tom Godin | How the military’s mission command principles can improve leadership and management in AEC firms.

    Read
  • Before you burn out, get some rest

    Before you burn out, get some rest

    May 26, 2024

    By Matt Verderamo | Three simple but impactful strategies to shift your mindset from needing more to getting rest.

    Read
  • Managing upward

    Managing upward

    April 21, 2024

    By Greg Sepeda | Mastering the art of managing upward is crucial for career growth, involving understanding, aligning with, and proactively supporting superiors.

    Read
  • Letting go as you grow

    Letting go as you grow

    April 14, 2024

    By Rolf Armstrong | This exercise empowers employees and provides clear direction, allowing leadership to let go and focus on success during periods of growth.

    Read
  • The HFW Companies lands strategic growth partnership with Dallas-based civil engineering firm KFM

    The HFW Companies lands strategic growth partnership with Dallas-based civil engineering firm KFM

    April 10, 2024

    Zweig Group announces its client The HFW Companies has finalized yet another new strategic growth partnership in 2024, this time with Dallas, Texas-based civil engineering firm KFM.

    Read
  • Room to grow

    Room to grow

    March 10, 2024 | Will Swearingen

    By Will Swearingen | By being proactive and creating spaces to learn and grow, firms can benefit from this evolving workplace landscape.

    Read
  • The urge to merge?

    The urge to merge?

    February 25, 2024 | Mark C Zweig

    By Mark Zweig | Mergers may be rare in our industry, but they could be the perfect vehicle for two or more firms that want to combine forces and grow.

    Read
  • Affording a small firm acquisition

    Affording a small firm acquisition

    February 18, 2024 | Mark C Zweig

    By Mark Zweig | These four components all work in concert to make buying the business more affordable and easier to fund.

    Read
  • Build and sustain a DEI infrastructure

    Build and sustain a DEI infrastructure

    February 04, 2024

    By Annie Rezac | Organizations can drive positive change and contribute to a culture that values diversity as a strategic asset by setting clear goals and consistently sharing progress.

    Read
  • Are you a good steward?

    Are you a good steward?

    January 21, 2024 | Ezequiel Tovar

    By Ezequiel Tovar | Firm owners must have a clear vision, build a solid culture, and celebrate achievements big and small to be good stewards.

    Read
  • A recipe for training

    A recipe for training

    December 10, 2023

    By Danielle Eisenstock | Learning takes time and effort – but the end results can be as rewarding as making your favorite meal.

    Read
  • What my mistakes say about me

    What my mistakes say about me

    November 26, 2023

    By Janki DePalma | Having the ability to admit your own mistakes can be refreshingly liberating and lead to real growth and connection.

    Read
  • Graphic design, marketing, and AEC

    Graphic design, marketing, and AEC

    October 15, 2023

    By Ivy Mendoza & Justin Patterson | By effectively communicating the complexities of engineering, graphic designers and marketers add value to a AEC firms.

    Read
  • TZL Podcast: Jerrod Hogan

    TZL Podcast: Jerrod Hogan

    September 28, 2023

    Jerrod Hogan, CEO of OWN, Inc., discusses how his unique journey to leadership, influenced by his upbringing and a life-altering event, led him to transform his firm into an employee-owned company. This change fostered growth, client satisfaction, and...

    Read
  • Realizing the benefits of AI

    Realizing the benefits of AI

    September 24, 2023

    By Ryan Belyea | Utilizing AI as a partner will increase our ability to design effectively, be creative, and capitalize on the possibilities of this technology now and in the future.

    Read
  • Benefits of focusing on growth

    Benefits of focusing on growth

    August 06, 2023 | Travis White

    By Travis White | The benefits that come with being a growth-focused firm far outweigh the risks.

    Read
  • Building a better experience

    Building a better experience

    July 09, 2023 | Lindsay Young CPSM

    By Lindsay Young | We need to be more intentional about prioritizing communication, appreciation, and understanding to enhance customer service.

    Read
  • Unlearning the concept of lazy rest

    Unlearning the concept of lazy rest

    June 25, 2023

    By Janki DePalma | It’s hard to shake off the feeling of being lazy, but it’s critical that we redefine our work-rest balance to enhance well-being and productivity.

    Read
  • Telling stories with data

    Telling stories with data

    May 28, 2023

    By Raoul Rañoa | There are various techniques and tools you can use distill complex data into digestible and actionable insights.

    Read
  • Zweig Group wins six Hermes Creative Awards

    Zweig Group wins six Hermes Creative Awards

    May 05, 2023

    Zweig Group is proud to announce it has won six Hermes Creative Awards for its Civil + Structural Engineer magazine and for a video collection that was created for the 2022 ElevateAEC Conference & Awards Gala.

    Read
  • Get real about turnover

    Get real about turnover

    April 30, 2023

    By Jeff Sober | If you want to keep people at your firm long-term, it’s time to rethink traditional approaches to preventing turnover.

    Read
  • A new utilization approach

    A new utilization approach

    April 23, 2023

    By Gordon Greene | If you trust your staff and have hired people with integrity, you will never need to tell someone you want them 90 percent utilized.

    Read
  • The HFW Companies adds Las Vegas-based Taney Engineering to its expanding portfolio of strategic growth partners

    The HFW Companies adds Las Vegas-based Taney Engineering to its expanding portfolio of strategic growth partners

    April 13, 2023 | Justin Ramirez

    Zweig Group – the leading research, publishing, and advisory services resource for firms in the AEC industry – served as an intermediary for The HFW Companies.

    Read
  • A new firm culture

    A new firm culture

    March 05, 2023

    By Jodie Quinter | We have an opportunity to reset our company cultures in a way that recognizes adaptability, while prioritizing the ways in which our people want to work and live.

    Read
  • Beware third-party beneficiary clauses

    Beware third-party beneficiary clauses

    March 05, 2023

    By Lauren Martin | It’s important for design firms to understand the potential peril to all parties involved should there be a third-party beneficiary clause in any contract.

    Read
  • M&A Activity Report for the week of 2/13/2023 – 2/19/2023

    M&A Activity Report for the week of 2/13/2023 – 2/19/2023

    February 20, 2023

    Zweig Group is the leading AEC Industry, advisory service provider. We blend industry and sector knowledge with experience across the M&A lifecycle to help you capture value for shareholders. Reach our Mergers & Acquisitions Advisory team here.   Domestic...

    Read
  • Confidence vs. competence

    Confidence vs. competence

    February 19, 2023

    By Janki DePalma | We need to examine the connection between confidence, competence, and our sense of self in the corporate world.

    Read
  • Evening out the playing field

    Evening out the playing field

    February 12, 2023

    By Alexis Eades | As AEC professionals, we have a responsibility to provide safe, accessible, and equitable environments for everyone to live and function in every day.

    Read
  • Adaptive reuse in marketing

    Adaptive reuse in marketing

    January 29, 2023

    By Jane Lawler Smith | By applying various levels of rewriting, redesign, and repackaging, you can successfully bring adaptive reuse concepts into your AEC marketing realm.

    Read
  • Creating the future of work

    Creating the future of work

    January 01, 2023

    By Melanie Harris | Instead of making predictions about the future of work, take part in actively shaping it.

    Read
  • Is lean failing at your firm?

    Is lean failing at your firm?

    January 01, 2023

    By Keyan Zandy | The best way to foster a lean culture is by engaging with people, celebrating what they do well, and empowering them to be a part of the change you seek.

    Read
  • The importance of transferring knowledge

    The importance of transferring knowledge

    November 13, 2022

    By Stefanos Word | Investments of time and effort need to be made with younger engineers to effectively transfer technical and communication skills and establish robust future leaders.

    Read
  • Be wary of warranties

    Be wary of warranties

    November 13, 2022

    By Lauren Rhodes Martin | Besides placing an undue and inappropriate burden on architects and engineers, warranties are expressly excluded in their professional liability insurance policies.

    Read
  • Sorry, not sorry

    Sorry, not sorry

    November 06, 2022

    By Janki DePalma | Pay attention to who apologizes and when, and work to create an environment of psychological safety within your firm.

    Read
  • Making an impact: Mauro Comoli

    Making an impact: Mauro Comoli

    November 06, 2022

    By Liisa Andreassen | Project director at OBMI (Miami, FL), a leading global master planning, architecture, and design firm that has been creating timeless spaces for 85 years.

    Read
  • Welcome to the show

    Welcome to the show

    November 06, 2022

    By Todd Perry | Early successes, failures, and significant challenges, and how a young firm navigated through them.

    Read
  • The future of remote work

    The future of remote work

    October 23, 2022

    By Ross Stuart | What does the future of remote work look like in the AEC industry and how do managers adapt?

    Read
  • Zweig Group announces Ken Siebert as 2022 Jerry Allen Courage in Leadership Award Winner

    Zweig Group announces Ken Siebert as 2022 Jerry Allen Courage in Leadership Award Winner

    October 04, 2022

    Ken Siebert, CMTA, is the recipient of the 2022 Jerry Allen Courage in Leadership Award, which recognizes outstanding accomplishments through leadership in the AEC industry.

    Read
  • Matchmaker: Neil Terry

    Matchmaker: Neil Terry

    September 11, 2022

    By Liisa Andreassen | Partner at Orcutt | Winslow (Phoenix, AZ), a design firm that aspires to positively disrupt architecture through innovation, experimentation, and invention.

    Read
  • A dynamic growth strategy

    A dynamic growth strategy

    August 21, 2022

    By Ernesto Aguilar | Achieving rapid expansion through both organic and inorganic growth while maintaining a strong, employee-centric culture.

    Read
  • Motivate employees for success

    Motivate employees for success

    August 14, 2022

    By Tim Spence | With a clear purpose, empowered professionals, and a drive for ongoing development, design firms can motivate all of their employees to row together.

    Read
  • Collaborative leadership: Anthony Morrocco

    Collaborative leadership: Anthony Morrocco

    June 26, 2022

    By Liisa Andreassen | President of GAI Consultants, an employee-owned planning, engineering, and environmental consulting firm that provides local expertise to worldwide clients.

    Read
  • AEC marketing best practices

    AEC marketing best practices

    June 19, 2022 | Lindsay Young CPSM

    By Lindsay Young | Best practices for AEC firms will continue to evolve, but firms that take steps to innovate will be the ones that succeed.

    Read
  • A call for rethinking AEC education

    A call for rethinking AEC education

    May 29, 2022

    By Nea May Poole | Universities do their students a disservice if they leave their programs without a fundamental understanding of what the career they have chosen entails.

    Read
  • Zweig Group wins multiple Hermes Creative Awards

    Zweig Group wins multiple Hermes Creative Awards

    May 17, 2022 | Shirley Che

    Zweig Group is proud to announce it has won six Hermes Creative Awards for its publications, conference, and website redesign. Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and...

    Read
  • Seize your moment

    Seize your moment

    March 20, 2022

    By Jerry Holder | Three lessons learned from stories of leaders’ successes and failures – and their ramifications.

    Read
  • Inspire by example: Jeff Justice

    Inspire by example: Jeff Justice

    January 30, 2022

    By Liisa Andreassen | President of Hafer (Evansville, IN), a firm that has created environments that impact people’s lives with fun, thoughtful. and inspirational design since 1978.

    Read
  • Zweig Group announces 2022 ElevateHER™ Cohort

    Zweig Group announces 2022 ElevateHER™ Cohort

    January 19, 2022

    Zweig Group has announced the 2022 ElevateHER™ cohort, a special task force comprised of individuals with a commitment to promote diversity as a means to combat recruiting and retention challenges in the architectural, engineering, and...

    Read
  • Mitigating cyber exposures

    Mitigating cyber exposures

    November 28, 2021

    By Jared Maxwell | By adopting a zero-trust approach, AEC firms can strengthen their data security and their protection against occupational fraud and external cyber-related threats.

    Read
  • Are you built for growth?

    Are you built for growth?

    October 17, 2021

    By Eduardo Smith | With more work than we can handle and the current recruiting challenges we face, we need to be sure that our organizations have the foundations for sustained growth.

    Read
  • Stronger together

    Stronger together

    October 10, 2021

    By Gustavo Rodriguez | A collaborative design process where a diversity of voices are present and have ownership allows room for new ideas and points of view to emerge.

    Read
  • Focused: James Bradley

    Focused: James Bradley

    October 10, 2021

    By Liisa Andreassen | Managing principal at GGLO (Seattle, WA), a firm that believes it’s both the opportunity and responsibility of design to inspire the best aspects of community.

    Read
  • Heightened insurance requirements

    Heightened insurance requirements

    September 12, 2021

    By Rob Hughes | Having a clear understanding of some key insurance concepts can help your firm navigate heightened requirements and hard insurance market conditions more effectively.

    Read
  • Strategic planning revolution

    Strategic planning revolution

    August 15, 2021 | Phil Keil

    By Phil Keil | Think of strategy as a revolutionary process requiring continual iteration and agility.

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  • The new infrastructure bill

    The new infrastructure bill

    August 01, 2021

    By John Bray | How will the new infrastructure bill impact M&A activity in the AEC industry?

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  • Scaling up

    Scaling up

    July 11, 2021

    By Stephanie Warino | The principles of Organizational Project Management can guide a firm through the steps of scaling an organization.

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  • A chance to learn: Bruce Herrington

    A chance to learn: Bruce Herrington

    July 11, 2021

    By Liisa Andreassen | President of Line Scale Form (Birmingham, AL), a firm with a goal of providing clients with designs that are exceptional and practical – visually, fiscally, and functionally.

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  • Making connections post-COVID

    Making connections post-COVID

    May 30, 2021

    By Lillian Minix | The pandemic has changed the way we network, opening doors to many more opportunities than we could have imagined.

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  • Centralize, decentralize, or neither?

    Centralize, decentralize, or neither?

    May 23, 2021

    By Tim Spence | There is a third option that empowers leaders at all levels, provides a foundation for growth, and offers a sound path forward.

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  • Empowering people: Kim Heartwell

    Empowering people: Kim Heartwell

    May 16, 2021

    By Liisa Andreassen | President and CEO of CallisonRTKL, a global firm that has created some of the world’s most successful environments for developers, retailers, investors, institutions, and public entities.

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  • Think big: Stuart Lynn

    Think big: Stuart Lynn

    May 09, 2021

    By Liisa Andreassen | President of Lynn Engineering, a windstorm, structural, and civil engineering firm specializing in residential, commercial, and infrastructure development projects on the Texas Gulf Coast.

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  • Yin and yang

    Yin and yang

    April 04, 2021

    By Will Swearingen | Problems can arise when two leaders have distinctly different philosophies about how to run a business.

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  • Don’t advise, act!

    Don’t advise, act!

    March 21, 2021

    By Julie Benezet | Mentors do not fight for candidates’ advancement opportunities. That is the job of champions.

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  • Lack of time is good for you

    Lack of time is good for you

    February 07, 2021

    By Julie Benezet | Time limits tighten focus, propel you over challenging hurdles, and maximize your chances of success.

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  • Advancing women in the AEC workplace

    Advancing women in the AEC workplace

    February 07, 2021

    By Talin Espinoza | A conversation about how improving gender representation in the workplace benefits everyone and how the AEC industry has evolved regarding women professionals.

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  • Fresh, handcrafted marketing

    Fresh, handcrafted marketing

    January 31, 2021

    By Jane Lawler Smith | Make sure your marketing uses fresh ingredients, is thoughtfully assembled, and temptingly delivered.

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  • Decentralization

    Decentralization

    January 10, 2021 | Phil

    By Phil Keil | Decentralization of structure within our firms allows for a more agile, adaptable, and unified organization.

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  • The new normal

    The new normal

    January 10, 2021

    Through recessions and tough times, innovations explode as people are forced to slow down and think. Many are already working on the next big thing for their business. Are you?

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  • Video marketing

    Video marketing

    December 27, 2020

    Getting creative with your video marketing efforts requires a continual adaptation of your strategy, but doing so will allow you to make the most of this valuable marketing tool.

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  • Take the time

    Take the time

    December 14, 2020

    By Chad Coldiron | Practice becoming a better communicator, and you’ll build better rapport and credibility with clients, colleagues, and just about everyone else.

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  • Diversity drives innovation

    Diversity drives innovation

    November 08, 2020

    In an increasingly global marketplace, equity, diversity, inclusion, and engagement strategies will be integral to the success of your organization for the foreseeable future.

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  • Treasure(y) stock

    Treasure(y) stock

    October 04, 2020

    By Will Swearingen | Don’t let the concept of treasury stock cloud your transition strategy.

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  • Introducing the 2020 ElevateHer cohort

    Introducing the 2020 ElevateHer cohort

    August 23, 2020

    By Jamie Claire Kiser & Christina Zweig Niehues | ElevateHer has been a call to action to work together, and the reaction to this inclusive approach has been powerful.

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  • The principal-marketer partnership

    The principal-marketer partnership

    July 20, 2020

    To get the most return on your marketing investment dollars, leaders need to help build dynamic, collaborative relationships between principals and marketing teams.

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  • The importance of communications

    The importance of communications

    June 22, 2020

    By Mark Zweig | If we truly want to elevate our people and help them achieve all they can achieve, we must help them be better communicators.

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  • Tell a story, build a better project

    Tell a story, build a better project

    June 01, 2020

    The next time you have a critical project or important concept to communicate, forget the jargon and consider telling a story.

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  • Look ahead by looking back

    Look ahead by looking back

    May 11, 2020

    By Jamie Claire Kiser | Addressing questions about the impact of COVID-19 through the lens of the Great Recession.

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  • Approachable leadership: Mark Sweet

    Approachable leadership: Mark Sweet

    May 11, 2020

    President of Shield Environmental Associates (Lexington, KY), a full-service engineering and environmental consulting firm that seeks solutions of distinct value.

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  • Talk it out

    Talk it out

    April 27, 2020

    By Jamie Claire Kiser | Lessons learned from conversations with industry leaders about separation anxiety, empowerment, and calm confidence.

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  • The brand as a leader

    The brand as a leader

    April 13, 2020

    Exceptional brand leadership is a must for a firm to be exceptional in today’s challenging business environment.

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  • Ideas and execution

    Ideas and execution

    March 16, 2020

    By Phil Keil | Understanding this is essential in your ability to grow your firm and successfully execute your strategy.

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  • Certification agreements

    Certification agreements

    February 24, 2020

    Careful review of certifications with your legal counsel and insurance advisor will enable you to better address the needs of your clients and lenders.

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  • Forgotten fundamentals of marketing

    Forgotten fundamentals of marketing

    February 03, 2020

    “The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”

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  • Sabbatical programs

    Sabbatical programs

    January 20, 2020

    A well-designed sabbatical program can combat burnout and disengagement, ensuring your organization’s long-term success.

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  • Safety first

    Safety first

    January 20, 2020

    Implementing a formal, systematic safety program will benefit you, your employees, your clients, and your greater community.

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  • Path finding in uncharted territory

    Path finding in uncharted territory

    January 20, 2020

    As Zweig Group’s director of ownership transition, Will Swearingen understands the emotional stakes at play when a firm founder decides it’s time to pass the torch.

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  • Personalize your marketing

    Personalize your marketing

    January 13, 2020

    In this digital era of PURLs, OKRs, and java scripts, a dimensional mailer and handwritten note are still the best way to grab attention.

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  • Cakes, rabbits, and cabbage

    Cakes, rabbits, and cabbage

    December 30, 2019

    By Will Swearingen | As owners enter the final years of their careers and ponder ownership transition, they have to make some concessions.

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  • Energize: Randy Curry

    Energize: Randy Curry

    December 16, 2019

    President and CEO of DBR (Houston, TX), a 150-person Texas firm that values communication and superior service above all.

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  • People, the environment, finances

    People, the environment, finances

    October 21, 2019

    A successful sustainability plan should formalize your approach for continuous improvement and help you build on what you are already doing in three key areas.

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  • Where art thou, writers?

    Where art thou, writers?

    October 21, 2019

    Sadly, fewer and fewer of us are interested in developing writing, speaking, or other communication skills as a significant professional goal.

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  • Prevention through design

    Prevention through design

    October 07, 2019

    There’s a push for architects and engineers to consider the safety of construction and maintenance workers when designing new structures.

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  • Score (lots of) goals

    Score (lots of) goals

    September 23, 2019

    Should the US Women’s National Team have let up on Thailand during the World Cup? Of course not, and let that be a lesson to you.

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  • A new definition

    A new definition

    September 16, 2019

    The World Health Organization just redefined burnout and classified it as an “Occupational Phenomenon.” So, what’s next?

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  • Leading while laughing

    Leading while laughing

    July 29, 2019

    It might sound a bit odd, but there’s plenty of things the C-suite can learn from stand-up comedians.

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  • In pursuit of excellence

    In pursuit of excellence

    July 08, 2019

    By Phil Keil | Have a purpose and commit to mastery and excellence and you will find happiness both personally and professionally.

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  • Growing apart, together

    Growing apart, together

    June 17, 2019

    The future AEC workspace will be flexible but more connected than ever, so invest in data bandwidth and mobility.

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  • Should I stay or should I grow?

    Should I stay or should I grow?

    April 29, 2019

    The word growth is often associated with the bald pursuit of profits, but it’s really about the health of your firm and your staff.

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  • Say what!?

    Say what!?

    April 22, 2019

    If you’re a firm owner or design professional, don’t leave contractors guessing. Using plain language, make your intent clear to avoid disputes, change orders, and claims.

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  • Embrace change

    Embrace change

    April 22, 2019

    Whether it’s growth, ownership transition, diversity and inclusion, or technology, firms shouldn’t shy away from change if they want to be successful.

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  • Honestly, be honest

    Honestly, be honest

    April 08, 2019

    By Will Swearingen | If you develop a reputation for being less than forthcoming, you could derail a critical ownership transition – and even destroy your firm.

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  • Driving efficiency

    Driving efficiency

    March 25, 2019

    Implementing a tailor-made set of processes for your tailor-made firm will increase your chances of success, regardless of the space in which you compete.

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  • A tough job

    A tough job

    March 25, 2019

    When it comes to delegation, you have to pick the right person for the right job, and set them up to succeed.

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  • Business and burgers

    Business and burgers

    March 11, 2019

    It might seem far fetched, but it’s true. AEC firms can learn a thing or two from the fast-food industry.

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  • Essential business concepts everyone should know

    Essential business concepts everyone should know

    February 11, 2019

    “Anyone who owns a business today will be better off if they accept certain ‘truths’ about their business, and business in general.” Anyone who owns a business today will be better off if they accept...

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  • Implicit bias

    Implicit bias

    January 28, 2019

    Help your organization commit to framing diversity and inclusion in a positive light. Examine your own biases and try to be accountable. When I was in middle school, I was relentlessly bullied by a girl...

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  • Conference call: Gregory J. DeMarco

    Conference call: Gregory J. DeMarco

    December 17, 2018

    Founder of The Rock Brook Consulting Group, PA (Best Firm Multi-discipline #58 for 2018), a 48-person firm based in Monroe Township, NJ. By Liisa Andreassen Correspondent “We are always looking to improve our benefits,” DeMarco...

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  • Go/no-go

    Go/no-go

    December 03, 2018

    Pre-project analysis is critical if you want strong business development through profitable projects and happy clients. And yes, it’s a process. The Gateway Engineers, Inc. is a full-service civil engineering firm with a diverse group...

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  • Moving mountains

    Moving mountains

    October 15, 2018

    Today’s AEC industry is experiencing significant growth, demanding that our leaders evolve and communicate far beyond the check-the-box approach. Have you ever asked yourself, “What the heck is real leadership?” This is the question that...

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  • Eliminating waste

    Eliminating waste

    August 27, 2018

    Giving your clients a say in the layout of their new healthcare space will improve that client’s processes, enhancing overall flow. Why is LEAN-based space planning so important in healthcare facilities? It’s a simple answer:...

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  • An integrated project team

    An integrated project team

    August 13, 2018

    Lack of information leads to assumptions and guessing. Good and complete information at the appropriate time leads to informed decision-making. Over my 30-year career, I’ve had the opportunity to work on a wide range of...

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  • Financial concepts AEC owners should know

    Financial concepts AEC owners should know

    July 30, 2018

    Let’s face it. While there certainly has been an increase over the years in the number of architects, engineers, and other design professionals who have had formal business education, the solid majority of firm owners...

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  • Is there a doctrine in the house? Part 3

    Is there a doctrine in the house? Part 3

    June 04, 2018

    Be careful. While a design firm can retain its copyrights by contract, the firm can just as easily give those rights away – by written contract. Design professionals are, traditionally, reluctant to give up ownership...

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  • A resilient safety culture

    A resilient safety culture

    May 28, 2018

    The well-being of your staff cannot be sacrificed for other priorities such as production, profitability, and convenience. As the director of health and safety for an AEC firm, I often find myself asking, “What is...

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  • Destination education

    May 07, 2018

    Zweig Group offers plenty of opportunities for education and training, but among the crown jewels are The Principals Academy and CEO Roundtable. If you work in the AEC industry, it almost goes without saying that...

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  • Cultural fit vs. cultural add

    April 23, 2018

    Shared values among staff are certainly important, but if a good fit is all you’re looking for, your firm could go stale. Editor’s note: This post first appeared on the Perkins + Will blog at...

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  • Selling is good

    February 26, 2018

    Ditch the sleazy misconceptions. When you’re talking about how much enjoyment and pride you take in your work, and making connections, you’re selling. What sets you apart? That question is asked of all of us...

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  • Farmer’s garage

    February 26, 2018

    Autonomous vehicles are on the way, and when they arrive, parking decks will increasingly become obsolete, and will need to be repurposed. Cars that can drive themselves, using radar, LIDAR, and other imaging devices will...

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  • Five-point improvement

    January 15, 2018

    Successful business planning isn’t about having a crystal ball. It’s about a culture that discusses goals, actions, and results on an open and regular basis. The end of one year and the beginning of a...

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  • Revisiting Conscious Capitalism

    January 15, 2018

    We all like and need profits, but there’s more to doing business than the bottom line, and the A/E industry should take heed. I’ve previously written about a group I’ve become active with here in...

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  • The Zweig Letter podcast: A primer on M&A

    January 12, 2018

    In this episode of the podcast, Randy Wilburn sits down with an M&A consultant with Zweig Group. Zweig Group is the industry leader in helping your firm grow or transition ownership through mergers and acquisitions....

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  • Emotions in business

    November 27, 2017

    It’s not about what emotions we experience, but how we harness and direct our emotions that will impact our success or failure. In the AEC industry, each constituent group has a stereotypical emotional profile. Engineers...

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  • Team vs. family

    Team vs. family

    October 30, 2017

     The concept of a work family is nice. The problem is, you’re stuck with family, good or bad. With a team, you can pick and choose. On many occasions, we’ve heard office culture described as...

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  • Storytelling, part 1

    October 09, 2017

    All of us have a story to tell, so don’t shy away from it in your professional life. It could be the key ingredient for your firm’s success. Everyone loves a good story. That’s why...

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  • The ‘strategy thing’

    October 02, 2017

    Can strategic thinking be learned? Sure, if you know where to start and are mindful of the mileposts along the way. Halfway through a two-day strategic planning retreat, a senior leadership team member nervously pulled...

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  • Rejection theory

    Rejection theory

    October 02, 2017

    Subscribe to The Zweig Letter for free to receive business management advice from industry experts to your inbox every week! Live with rejection, learn from rejection, and conquer your fear of rejection. Once all that’s out of the...

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  • Zweig Group Media: AECWorkforce History Lesson with Mark Zweig

    September 05, 2017

    Here is the full transcript of a great conversation that we had with Mark Zweig. He gave us a history lesson on AECWorkforce and the importance of an effective job board for the Design and...

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  • Conference call: Aaron Roseth

    August 28, 2017

    President of ESG (Hot Firm #36 for 2017), a 120-person architecture and design firm based in Minneapolis. By Liisa Andreassen Correspondent “We have a small SWAT team that focuses on networking and about 75 percent...

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  • Innovation and radical truth

    July 24, 2017

    In an environment where innovation is the driving force, you need a space that allows for inspiration, ideation, and implementation. We are quickly entering a new era. And it comes with new problems. A small...

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  • Essential mentoring

    June 19, 2017

    One of the best things we can do as leaders is create more leaders, but to be effective, the effort must be deliberate. It’s a rare organization that succeeds without a solid succession plan identifying...

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  • Endangered ideas

    June 12, 2017

    When your marketing people are not empowered to make big decisions, their great concepts often get parked in committees, where they die. Marketing is where the creativity is, right? Not always. Too many marketing departments...

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  • Pay to play

    May 29, 2017

    For multi-office firms, it’s important to monitor overhead allocations so one region doesn’t consume more than its fair share of resources. Here’s the issue: Department managers, regional managers, and office managers all question the general...

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  • Tribal instincts

    May 22, 2017

    The workplace is at its best when teams are as close as tribes, but the only way to get there is to retain your talent. Retention is a growing concern, fueled by lower unemployment rates...

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  • Time to GRIPE

    May 04, 2017

    You want your firm to be more valuable at the end of the project than it was at the beginning. Start to GRIPE. Many of our clients turn to us for assistance in providing project...

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  • Up the ante

    April 17, 2017

    Open book management is a big card to play, but it puts everyone on your team at the table, and that’s where you want them to be. One of the trendier ideas in management consulting...

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  • Zweig Media: Mark Zweig – What I have learned about M&As in the past year

    March 16, 2017

    In this episode of The Zweig Letter podcast, Randy Wilburn talks to Mark Zweig, founder and chairman of Zweig Group, about what he learned about mergers and acquisitions in 2016. (“What I have learned about...

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  • Perennial power

    March 06, 2017

    Much has been made of how to design workplaces that attract and inspire millennials. But there might be a better demographic filter for your workplace. Millennials. Gen Y. Echo Boomers. Regardless of the name, this...

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  • Turning STEM into STEAM

    February 27, 2017

    Science, technology, engineering, and math are great, and adding art to the mix can elevate all of them. It’s an age-old debate: Right brain or left? Science or art? Or today’s version: STEM or the...

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  • Make it right

    January 09, 2017

    An internal market for the company’s stock, and a company culture of ‘just get it done’ are two key drivers of the firm’s success. By Dale D. Conger CobbFendley (Hot Firm #21 for 2016) was...

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  • Cash flow

    Cash flow

    December 19, 2016

    Alternative collection methods at this time of year, even if it’s something radical, might come in handy if you need to ‘stock the cash coffers.’ As the last quarter of 2016 draws to a close,...

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  • Be a better PM

    November 28, 2016

    A command of soft skills is essential to delivering a project that’s on time, on budget, and with no surprises. If you’re in the business of infrastructure and you manage projects, staff, or both, you...

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  • Not opposed to opposition

    November 28, 2016

    Third-generation leader of multidiscipline firm embraces debate, seeks consensus, and likes anything with bacon. By Liisa Andreassen Correspondent It started with his great uncle. Then his father. And now him. Firm president John Hiltz is...

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  • Content is king

    Content is king

    November 18, 2016

    If you want to drive traffic to your website and your brand, it helps – a lot – to be an expert in your given field. It’s true. The origin of your web traffic is...

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  • Hot Firm Breakouts

    November 14, 2016

    This year’s event, as in previous years, featured a full slate of breakout sessions with dynamic speakers. Here’s what they had to say about the 2016 conference. “As our industry heats up, good people are...

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  • Multitasking malfunction

    Multitasking malfunction

    October 31, 2016

    From ex-girlfriends to meerkats, internet overload can put a serious dent in your productivity, even while it makes you feel good. I am a champion multitasker. I pride myself on my ability to write an...

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  • Uranium time

    October 19, 2016

    Global infrastructure and environmental services firm is poised to introduce patent-pending workflow process to $1B market in remediation of abandoned Navajo uranium mines. By Richard Massey Managing Editor A billion-dollar market in the remediation of...

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  • Setting yourself apart

    September 09, 2016

    Figure out what your firm is and what its values are, and remain disciplined if you want to flourish in a competitive market. The competitive environment continues to change at light speed, and that in...

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  • Forty down, forty to go

    September 09, 2016

    McMahon Associates celebrates its accomplishments as it moves into a new era with continued focus on staff, shareholders, and clients. By Liisa Andreassen Correspondent Exciting things are happening this year at McMahon Associates, Inc. (#21...

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  • A tribute to an industry pro

    September 09, 2016

    A passionate and prolific engineer, a skilled expert in disputes, and beloved by those he worked with and for, Michael Burgess will be missed. By Liisa Andreassen Correspondent San Diego-based Xpera Group (#77 Hot Firm...

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  • Inbound marketing explained for the simple man

    August 16, 2016

    If your content is consistently valuable, potential clients might give up their personal information to have it, and chose your firm over others when it’s time to close the deal. Are you lost in marketing...

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  • A transformative process

    July 18, 2016

    If a firm is to achieve something spectacular, its leaders have to have big hearts, and they have to galvanize the entire staff. One of the most rewarding things we do as consultants is guide...

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  • Nodding your head

    July 13, 2016

    It’s easy to spout acronyms, tell inside jokes, and use empty jargon, but oftentimes, people are just pretending to know what you mean. Have you ever been in one of those meetings where a topic...

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  • Getting serious about training your people

    July 04, 2016

    My extensive observations on the AEC business tell me that the only training most of us do is catch-as-catch-can, luck-based training. There's no structure or thought or meaningful budget applied to it in most companies...

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  • The blue pill or the red pill?

    June 23, 2016

    Successful ownership transition is difficult to achieve, and for it to happen, the first tier has to embrace the transformation brought on by the second tier. Over the last two years, Zweig Group has supported...

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  • Competition and the Theory of Relativity

    June 15, 2016

    You have to keep your firm moving if you hope to stay ahead of the competition, and if you want your firm to age gracefully. If you’ve ever spent any time at the beach, you...

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  • Handling employed job candidates

    March 15, 2016

    Understanding the nuances of a Happily Employed Job Candidate can boost your ability to hire the best people. I recently received an email from a client who was in the middle of arranging an interview...

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  • The bold vision

    February 04, 2016

    Most leaders are afraid of failure. If they set lofty goals the firm does not achieve they’re afraid they’ll look like failures. There’s something to be said for laying
out a truly ambitious – some might...

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  • Confrontation and conflict

    September 24, 2015

    We’re each leaving a trail behind us – our reputations and our effect on the world – as industry leaders, we should focus on making those as pleasant as possible. If you have a leadership...

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  • Marketing Excellence Awards: The Game of ESOP

    September 16, 2015

    Harris & Associates (Concord, CA), a 200-person engineering and construction management firm, is the fourth place winner in the Internal Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its ownership campaign and the...

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  • Marketing Excellence Awards: Westwood

    August 27, 2015

    Westwood Professional Services (Eden Prairie, MN), a 350-person professional services firm, is the third place winner in the Online Marketing category of Zweig Group’s 2015 Marketing Excellence Awards for its new website. Before commencing with...

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  • A fresh look at employee evaluations

    August 27, 2015

    Architectural colleague shares new scale for assessing employees’ impact on the firm, community, world in areas of attitude, capability, performance. I’ve always been skeptical of the “performance review” style of evaluating. I believe in a...

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  • Zweig Group announces Jamie Claire Kiser as new director of merger & acquisition services

    April 15, 2015

    Jamie Claire Kiser has been hired by Zweig Group as the new director of merger & acquisition services, a rapidly growing area of Zweig Group’s business. She is experienced in financial analysis, evaluating transactions, and...

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  • Editorial: Entrepreneurial thinking

    February 26, 2015

    Show paints difference between risk-takers and everyone else. Mark Zweig shares some additional food for thought. Watching “Shark Tank” episodes back-to-back last night was a great case study in the differences between entrepreneurs and most...

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  • Brand Building: ’Tis the season for giving

    December 24, 2014

    Marketing is the area of your business intended for giving to others. I was on-site with a client recently and we were discussing a business development strategy for their new planning group. One of the...

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  • From the Chairman: Offer program management services?

    November 06, 2014

    Design firms may have a niche to fill in this area. After all, you can do it better than a dispassionate program manager. Architects and engineers have long complained about their relationships with program managers....

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  • Brand Building: So you've rebranded, now what?

    October 22, 2014

    These comprehensive campaigns are more than a marketing exercise. Do you roll your eyes when you hear of a firm going through a rebranding? Be honest. Certainly the concept of branding has been slow to...

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  • Search Savvy: It’s about momentum

    January 02, 2013

    This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 989 Originally published 1/7/2013 Employ these three tactics in your selection process and you’re likely to begin seeing significant improvements in talent acquisition...

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  • F & A Advisor: When to exit your firm

    October 07, 2011

    By W. Hobson Hogan Principal, Investment Banking ZweigWhite Owners often ask me when is the best time to sell their firms. It’s a common question. The answer that they are seeking typically hinges on valuation...

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  • Editorial: Get your ship in order --Now

    September 09, 2011

    By Mark Zweig CEO, ZweigWhite We’ve had a rough three years. And although there have been some bright spots and encouraging moments, it could get a whole lot worse. I read one gloom and doom...

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  • Trade shows – Are they in or out?

    August 08, 2011

    Press Release: August 8, 2011 FAYETTEVILLE, Ark. (August 8, 2011) – A ZweigWhite survey reveals that while many architecture, engineering, planning and environmental firms still see value in participating and attending trade shows, other faster...

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  • IPD and BIM, apples and oranges

    July 12, 2011

    Press Release: July 12, 2011 FAYETTEVILLE, Ark. (July 12, 2011) – Confused about integrated project delivery (IPD) and building information modeling (BIM)? As little three letter acronyms and similar concepts, it is easy to use...

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  • AIA Approved eLearning Courses Have Practical Applications for both Aspiring and Experienced Project Managers.

    May 19, 2011

    FOR IMMEDIATE RELEASE May 19, 2011 Press Contact: Christina Zweig (479) 582-5700 direct (800) 466-6275 corporate (479) 445-7564 mobile ZweigWhite, LLC P.O. Box 1528 Fayetteville, AR 72702-1528 christinaz@zweigwhite.com www.zweigwhite.com FAYETTEVILLE, Ark. (May 19, 2011) –Two...

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  • ZweigWhite eLearning Reaches Uganda

    May 06, 2011

    Press Release: May 5, 2011 FAYETTEVILLE, Ark. (May 5, 2011) –ZweigWhite gave a new meaning to the “learning anytime, anywhere” motto behind its eLearning program, with the recent sale of an 18-eCourse license to Kabandize...

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  • Innovation … has it become cliche?

    April 04, 2011

    By Debbie Frederiksen We all strive for it and talk about it in our marketing materials, but are we truly innovative or is it just fresh lipstick on the same old pig? It didn’t take...

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  • New AIA President Addresses State Of Architecture Profession

    March 08, 2011

    Press Release: March 8, 2011 FAYETTEVILLE, Ark. (March 8, 2011) — Architecture enhances people’s lives, and the emerging recognition of this effect is earning the profession newfound respect, says Clark Manus, the new president of...

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  • Found: Solution to Integrated Project Delivery Insurance Puzzle

    February 23, 2011

    Press Release: February 22, 2011 FAYETTEVILLE, AR (February 22, 2011) — Architects, engineers, project owners and others wishing to work collaboratively under a delivery method known as Integrated Project Delivery (IPD) may have a found...

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  • From the Chairman: Social networking for the generationally challenged

    February 10, 2011

    By Ed Friedrichs I admit, I’m of a generation that grew up and spent the early part of my career without a computer, to say nothing of the Internet, e-mail or Facebook. Every time I...

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  • The Zweig Letter Reports Growing Disfavor for Looming 1099 Avalanche

    February 02, 2011

    Press Release: February 2 , 2011 FAYETTEVILLE, AR — Firms in the architecture, engineering, planning and environmental consulting sphere are joining the national chorus of opposition to a provision that would significantly boost tax-reporting requirements,...

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  • Defining purpose and running with it

    November 29, 2010

    Purpose. Now, that can be a difficult concept to nail down. All three panelists at a The Zweig Letter 2010 Hot Firm Conference session in late October had different views about what purpose means and...

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  • Making one firm out of two

    March 08, 2010

    The A/E/P and environmental consulting business is about to experience an unprecedented period of consolidation. With so many firms struggling, there will be plenty for sale. And those companies that have profitable operations and strong...

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  • Culture guides behavior

    March 01, 2010

    Sometimes I think people in our business forget that the culture of the organization guides the behavior of its members. Sure— you can always have a bad apple who exhibits some crazy or bad behavior....

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  • The skills our people really need

    March 02, 2009

    There’s a popular book out right now in the education field entitled The Global Achievement Gap written by a fellow named Tony Wagner, the co-director of the Change Leadership Group at Harvard University. I picked...

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  • Hard times, strategic blunders, and actions you can take

    February 16, 2009

    As the economy gets worse, and panic sets in amongst the management of too many A/E/P and environmental firms, mistakes will be made that are difficult to recover from. I’m referring to decisions such as...

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  • So You’re Serious About Selling?

    August 27, 2007

    Much has been written on how to be a more effective seller— lots aimed at design professionals and much more written for other industries/professions. The problem with most of this stuff is the credibility of...

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  • 27 Ways to Inject New Life into Your Firm’s Marketing Efforts

    March 19, 2007

    I just got back from ZweigWhite’s 2007 A/E Marketing Now Summit in Las Vegas, Nevada. It was our biggest and best-attended marketing conference ever! My task was to open the show with a short talk...

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  • Having More Fun with Your Marketing

    January 22, 2007

    On the whole, A/E/P and environmental firms seem to take themselves and their marketing too seriously. Sure— many of you DO have life-and-death responsibilities attached to much of what you do. You are serious people...

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  • Keeping Yourself Fired Up

    October 27, 2003

    Let’s face it, the motivation of any A/E or environmental firm’s leaders is, in many ways, more important than the motivation of the staff. Because if the leaders aren’t fired up, how can anyone else...

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  • Use Your Top People

    March 18, 2002

    In some previous articles we’ve talked about principals who are too involved and wreak havoc on budgets and schedules due to their last minute involvement on projects. But there’s another problem, and it may be...

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  • Doing What You Set Out To Do

    May 07, 2001

    Curt Robinson closed his middle desk drawer with a resounding thud. “This is the last time I’ll be sitting here,” he thought to himself as he threw last year’s calendar into the cardboard box of...

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  • Compensation Programs that Make Sense

    October 18, 1999

    As hard as it may seem to believe, 1999 is already wrapping up. We’re into the last quarter of the year now. Over the next couple of months, many A/E/P and environmental firms will be...

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  • Thoughts on Leadership

    April 12, 1999

    Leadership is one of those subjects that, if you really want to be good at it, tends to lead to a more philosophical approach toward work and life. It’s conventional wisdom in our business that...

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  • It’s a Wacky Business

    March 15, 1999

    While I have been and continue to be bullish on the A/E/P and environmental consulting business, I must say that we see some wacky things out there when it comes to how firms manage and...

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  • How Firms Fail at Implementing Process Marketing

    September 07, 1998

    “Process marketing” is a term you’ll see a lot of in The Zweig Letter. Heck, we even have a supplemental, stand-alone Process Marketing Advisor devoted entirely to the subject! The reason is that process marketing...

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  • More On What Makes for Success

    January 26, 1998

    Although I sometimes wish I were more clever or entertaining than I am, writing about what makes A/E/P or environmental firms more successful is what you pay me to do. Occasionally I think I sound...

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  • Using What You’ve Got

    August 18, 1997

    Opportunity is all around us. A lot of how successful you are depends on how you see things. The fact is, most A/E/P or environmental firms could do a better job cashing in on assets...

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  • Your Greatest Asset?

    February 17, 1997

    Although conventional wisdom says that an A/E/P or environmental firm’s greatest asset is its staff, that may not always be so. I don’t want to diminish or underestimate the importance of the workers to a...

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  • Strengthen your Leadership

    May 27, 1996

    One reason the A/E/P and environmental consulting industry is predominated by small, not-so-successful firms is that it has too many weak leaders. A firm can end up with a weak leader for many reasons. The...

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  • A Review and a Preview

    October 02, 1995

    Quickie Conference Review— This year’s PSMA National Convention held at the Red Lion LaPosada Resort in Scottsdale, Arizona, was the association’s best ever. It also marked the 20th anniversary of PSMA, which stands for Professional...

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  • Sounding Off

    September 04, 1995

    Management junkies— There is a whole cadre of “management junkies” out there working in A/E/P and environmental consulting firms. These are smart people. But as a friend-of-a-friend of mine, Tony Pirrone (an octogenarian Cadillac salesman)...

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  • Holding Us Back

    April 10, 1995

    What holds us back as individuals and companies? That question is critical to any A/E/P and environmental firm that wants to be more successful— and being successful is what it’s all about. There’s a tremendous...

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  • What is Risky?

    March 13, 1995

    I am continually reminded of the bizarre sense of risk some principals in A/E/P and environmental firms have. I am talking about the obsession so many principals seem to have about extracting as much as...

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  • Profitability by Project

    February 20, 1995

    It is widely accepted that any well-managed A/E/P or environmental consulting firm should monitor and report on the profitability of the projects it undertakes. Pick up practically any management newsletter, or look in the practice...

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  • It Really Works

    August 29, 1994

    We give out a lot of advice to our clients. Some of it’s free, but we get paid for most of it. In our business, just like yours, clients are usually happy when you first...

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  • All about competitors

    August 15, 1994

    As someone with a business orientation and education who started competing at a young age, competition is something I’ve always been interested in. I take pride in being a pretty competitive guy— one who likes...

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  • Selling

    June 20, 1994

    Twenty contacts per month! To know why we have a problem selling services in the A/E/P and environmental consulting business, look no further than the goals we lay out for our marketing and business development...

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  • Making Direct Mail Work

    April 04, 1994

    A solid majority of firms who use direct mail are less than thrilled with the results. In fact, according to our newly published Marketing Survey For A/E/P and Environmental Consulting Firms, 12.5% consider this the...

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  • Brag, Brag, Brag...

    February 28, 1994

    As Art Linkletter observed: “Kids say the darnedest things.” The other day, my daughter Christina, who is in the first grade, said to me, “Dad, why don’t you do a commercial where you tell everyone...

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  • Chasing the Market

    November 15, 1993

    We constantly get asked by principals in A/E and environmental consulting firms about what or where the next “hot markets” will be. It seems that these people have read about market life cycles in the...

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  • Entrepreneurs and management

    September 15, 1993

    With more than 40,000 architecture, engineering and environmental consulting firms in the U.S., most of which have less than 20 people, no one is going to tell me that design professionals aren’t entrepreneurial. If they...

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  • I was Just Thinking...

    August 15, 1993

    It’s the time of year when you can’t reach anyone on the telephone, when important decisions seem to be postponed, and when, as one CFO who participates in our ZWEIG 100 index remarked recently, firm-wide...

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  • Putting “consulting” back into the business

    April 01, 1993

    Ask anyone who has risen to the top of a consulting engineering, A/E, or environmental consulting firm where are the greatest weaknesses in their staff, and they will almost always say it’s in their “soft”...

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  • TQM— a Fad?

    September 15, 1992

    TQM (Total Quality Management) for A/E/P firms is nothing more than a fad. I’d be willing to bet right here and now that in two or three years, you won’t hear anything about it. TQM...

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