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By Christina Zweig Niehues | This group will require more flexibility, autonomy, and learning opportunities in order to stay engaged and motivated. 

By Christina Zweig Niehues | AEC professionals have a choice about where they live and work, so what makes them choose their workplace?

By Christina Zweig Niehues | Zweig Group’s 2022 Marketing Excellence Award Winners have created some outstanding marketing campaigns, displaying incredible imagination and creativity.

By Christina Zweig Niehues | The words you use have the power to influence your audience: choose them carefully.

By Christina Zweig Niehues | The rapidly changing economic conditions we’re experiencing are putting salary pressure on AEC firms.

By Christina Zweig Niehues | Your firm needs to be where conversations are happening – online.

By Christina Zweig Niehues | We’re about to be short on leaders in AEC industry firms. It’s time to act now before it’s too late.

Zweig Group, a leading provider of advisory services, research, and education for the AEC industry, has just released the 2022 Engineering Salary Reports for all regions of the United States.  These reports are based on...

By Chad Clinehens | Optimism among AEC firms is high as we look ahead to 2022 and beyond.

By Christina Zweig Niehues | Zweig Group’s new website combines three old websites into one for a seamless user experience.

By Christina Zweig Niehues | We’re all busy – but take a few minutes to value the time of your partner organizations.

By Christina Zweig Niehues | This year’s Hot Firms achieved incredible success at a time of great change and uncertainty.

By Christina Zweig Niehues | This year’s cohort has picked up where last year’s group left off – taking on creative ideas to solve both historic and emerging challenges.

By Christina Zweig Niehues | It’s important for firms in all stages of growth to invest in marketing and continue to plan for the future.

By Christina Zweig Niehues | Firms need to devote resources toward business development and ensuring a steady stream of work for the future.

By Christina Zweig Niehues | What’s the same and what’ll never be the same again for AEC firms’ policies, procedures, and benefits?

By Christina Zweig Niehues | Take advantage of the smartphone and internet addiction – make your firm internet famous and reap the rewards!

By Christina Zweig Niehues | Women in the AEC industry leave at a faster rate than men, and COVID-19 has only accelerated this phenomenon.

By Christina Zweig Niehues | New data on recruitment and retention shows how firms of different sizes, types, and geographies were impacted by the events of 2020.

By Christina Zweig Niehues | While we’re entering 2021 with a renewed sense of purpose and greater clarity, there are still a lot of unanswered questions.

By Christina Zweig Niehues | There are several management areas where award-winning, fast-growth, and very high profit AEC firms stand out.

By Christina Zweig Niehues | If you don’t have a social media and online marketing strategy for your AEC firm, now is the time to get started.

By Christina Zweig Niehues | At the start of the pandemic, the majority of the AEC industry was thrust into an extreme scenario of work-life integration.

By Christina Zweig Niehues | Good communication shows compassion to your client – something that’s likely to be returned back to you.

By Jamie Claire Kiser & Christina Zweig Niehues | ElevateHer has been a call to action to work together, and the reaction to this inclusive approach has been powerful.

By Christina Zweig Niehues | In this year of upheaval and change, the most important component of any successful firm remains the same.

By Christina Zweig Niehues | With some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate.

By Christina Zweig Niehues | Press releases haven’t gone the way of the dinosaurs yet. Keep them short and simple to get the most out of this powerful marketing and exposure tool.

Christina Zweig Niehues and Randy Wilburn discuss the results of Zweig Group’s ongoing AEC Industry Outlook & Response to COVID-19 Survey.

By Christina Zweig Niehues | The situation is changing quickly, but versatility and fast decision-making have become necessary.

By Christina Zweig Niehues | Their characteristics, differences from their male counterparts, and how to create an environment that fosters women leaders.

By Christina Zweig Niehues | A good incentive compensation program needs to be carefully matched with the specific goals of your firm.

By Christina Zweig Niehues | Women PMs are hungry for leadership and management training, and want their firms to do more in that regard.

By Christina Zweig Niehues | Progress is slow, but the AEC industry is becoming more diverse every year, particularly with the newer generation.

Marketing spending has climbed to an all time high, according to Zweig Group’s 2019 Marketing Survey.

By Christina Zweig Niehues | There’s plenty of support out there for women in the AEC industry, but the stats still have to catch up to the sentiment.

A look at what it means to be a principal in the AEC industry and how this has and hasn’t changed over the past two decades.

Survey data from Zweig Group’s 2019 Financial Performance Survey of AEC Firms indicates strong financial performance industry-wide.

When it comes to delegation, you have to pick the right person for the right job, and set them up to succeed.

In our industry, diversity and inclusion are dawning, so seize the day by incorporating an open mindset throughout your firm.

If your firm has a weekly or monthly newsletter, great. But if not, you need to get cracking on that important piece of internal communication. Does your firm have an internal newsletter or some kind...

Help your organization commit to framing diversity and inclusion in a positive light. Examine your own biases and try to be accountable. When I was in middle school, I was relentlessly bullied by a girl...

We need a comprehensive approach to encourage heterogeneity in our firms. It starts, but certainly does not end, with simple awareness. Zweig Group’s new mission to Elevate the Industry was unveiled at the 2018 Hot...

Firms are using social media for marketing, but the frequency, consistency, and quality of the content needs to improve. Chaos. Zero strategy. Lack of metrics. Zweig Group’s just released 2018 Marketing Survey shows that while...

  The AEC industry is known for its inward-looking professionals. When it comes to marketing your firm to the outside world, that’s not a good thing. I’m sure everyone has heard the old joke: How...

By Christina Zweig Niehues | AEC credentials are necessary for the work of designing and building, but that’s not the case regarding firm management and ownership.

In the AEC industry, both individuals and firms need to brand and present themselves as ‘core brands for core viewers.’ Christina Zweig Niehues and I are conducting a Building your Personal Brand workshop at the...

Come to the 2018 Hot Firm + A/E Industry Awards Conference in Dallas this September 20-21, and bring your colleagues with you! People are understandably reluctant to leave the office and their clients to attend...

July 19, 2018 Press Contact: Christina Zweig (800) 466-6275 corporate (479) 445-7564 mobile Zweig Group, LLC 1200 N. College Ave Fayetteville, AR 72701 czweig@zweiggroup.com www.zweiggroup.com FAYETTEVILLE, Ark. (July 19, 2018) – American author, television host,...

By Christina Zweig Niehues | A larger client database, higher shortlist rates, and measurable metrics. Yes, marketing is expensive, but it’s a good place to spend a bit of gold.

Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at a cocktail party and say,...

Do you need shoes on your feet, a roof over your head, and food on your plate? If you don’t have a plan, start working on one! More than one-fourth of firms in the AEC...

Social responsibility can be one of the biggest and most powerful marketing and recruiting tools at your disposal, but be careful. How much should your firm be concerned with social responsibility? And are charitable donations...

For many, growth means losing their beloved workplace. But think again. Growth can mean increased capabilities, not increased numbers. We talk a lot about growth here at Zweig Group. It’s a philosophy that underpins all...

Jamie Claire Kiser and Christina Zweig Niehues join ownership team FAYETTEVILLE, Ark. (Friday, January 6, 2018) – ZweigWhite LLC (Zweig Group), a global leader in products and services to the architecture, engineering and professional services...

Keeping up with the latest and greatest in marketing is tough, but it’s easy to see what techniques need to be left behind. If you’re still doing the same kind of marketing you were doing...

If that’s your justification for not having a marketing department, you’re either blessed with a super team of all-stars, or you’re kidding yourself. I can’t tell you how many times I’ve had an architecture/engineering firm...

Subscribe to The Zweig Letter for free to receive business management advice from industry experts to your inbox every week! Live with rejection, learn from rejection, and conquer your fear of rejection. Once all that’s out of the...

As a coach, your choices can impact the fate of your team members, so take pains to put the right people in the right places. I didn’t grow up in a very sports-centric family. We...

When marketing your firm, it’s great to be friendly and persuasive, but if you sell your brand for cheap, it’s a real turn off. I recently started watching a show called Black Mirror on Netflix....

FAYETTEVILLE, Ark. (June 12, 2017) – Zweig Group has announced the winners of the 2017 Marketing Excellence Awards. The Marketing Excellence Awards recognize outstanding and effective marketing in the architecture, engineering, planning, and environmental consulting...

You might think a Facebook post about a stolen office stapler is cute, or that an Instagram photo of donuts in the breakroom is quaint. Think again. In my last article, we covered some tips...

There’s a critical set of benchmarks you need to measure so you’ll know what works, what doesn’t, and how to be more effective. Zweig Group’s 2016 Marketing Survey found that 27 percent of A/E/P and...