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Search results

10 results found for “brainstorming”

Surveys & Reports
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Surveys & Reports

Learning & Events

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  • AI isn’t a tech problem – it’s a trust problem

    AI isn’t a tech problem – it’s a trust problem

    April 26, 2026

    By Julia Moroney | The real AI conversation in AEC isn’t about tools or speed, it’s about preserving trust, judgment, and accountability.

    Read
  • Big game strategy

    Big game strategy

    April 20, 2025

    By Mercedez Thompson | As our industry and client expectations evolve, so must our strategies for winning complex, high-stakes project pursuits.

    Read
  • Turning the page

    Turning the page

    January 05, 2025

    By Mercedez Thompson | How a book club sparked connection and a genuine sense of belonging in a hybrid workplace.

    Read
  • What we can learn from each other

    What we can learn from each other

    December 08, 2024

    By Rennee Richardson | Embracing cross-generational collaboration in the workplace helps bridge experience, skills, and fresh perspectives.

    Read
  • An operations team to build the future

    An operations team to build the future

    August 25, 2024

    By Anastasia Welch | Transforming team dynamics and strategies for improved leadership skills, operations, and project implementation, leading to business success.

    Read
  • Get up, stand up

    Get up, stand up

    August 04, 2024

    By Javier Suarez | Mentorship relationships are mentee-driven – so, it’s up to you to not only establish one (or more), but to make it worth your while.

    Read
  • Scared of selling?

    Scared of selling?

    May 05, 2024

    By Alan Lloyd | With the right approach, our people can develop the skills and confidence needed to excel in business development, contributing to our collective success.

    Read
  • Your plan isn’t strategic

    Your plan isn’t strategic

    April 14, 2024 | ying liu leed ap bd c

    By Ying Liu | The hidden signs your firm’s plan is neither strategic nor growth-driven.

    Read
  • Strategic employee experience

    Strategic employee experience

    April 07, 2024 | Kyle Ahern

    By Kyle Ahern | Prioritizing EX is a strategic imperative for firms looking to thrive in an increasingly competitive landscape.

    Read
  • Putting people first

    Putting people first

    April 07, 2024

    By Stephanie Putzke | As the AEC industry continues to push boundaries, the importance of building relationships has emerged as a cornerstone for success.

    Read
  • Plant your tree today

    Plant your tree today

    March 03, 2024

    By Lindsay Young | It’s never too late for firm leaders to set strategic goals and start investing in their companies.

    Read
  • The art of being present

    The art of being present

    December 17, 2023

    By Kraig Kern | In our digitized age, the very tools designed to enhance communication can sometimes become barriers.

    Read
  • Steps for effective technology upgrades

    Steps for effective technology upgrades

    December 17, 2023

    By Jesse Fortune | Technology evolves quickly and it is imperative that AEC firms make smart decisions when selecting the software that powers project files, data storage, and financials.

    Read
  • Is it time to go nuclear on meetings?

    Is it time to go nuclear on meetings?

    August 06, 2023

    By Kraig Kern | It is essential for companies to reevaluate their meeting culture and prioritize efficiency and effectiveness for long-term success.

    Read
  • Benefits of empathy mapping

    Benefits of empathy mapping

    May 28, 2023

    By Keyan Zandy | This tool can help you develop a deeper understanding of your client’s experience by exploring their emotions, motivations, and attitudes.

    Read
  • Ethical AI

    Ethical AI

    April 30, 2023

    By Lillian Minix | When prompting AI like ChatGPT to generate content, you are responsible for applying the program conscientiously.

    Read
  • Are we suffering from extrovert bias?

    Are we suffering from extrovert bias?

    April 23, 2023

    By Janki DePalma | Recognizing this bias helps managers and company leaders create spaces where everyone can thrive. 

    Read
  • Demystifying PESTLE analyses

    Demystifying PESTLE analyses

    February 19, 2023 | ying liu leed ap bd c

    By Ying Liu | Use this tool to uncover the macro external factors that influence your company and understand how those factors could create opportunities or threats.

    Read
  • Are we missing out?

    Are we missing out?

    February 12, 2023

    By Josh Nord | As we continue improving work-life balance, we need to keep asking how we can foster those growth opportunities that come through listening and proximity. 

    Read
  • Sorry, not sorry

    Sorry, not sorry

    November 06, 2022

    By Janki DePalma | Pay attention to who apologizes and when, and work to create an environment of psychological safety within your firm.

    Read
  • Making an impact: Mauro Comoli

    Making an impact: Mauro Comoli

    November 06, 2022

    By Liisa Andreassen | Project director at OBMI (Miami, FL), a leading global master planning, architecture, and design firm that has been creating timeless spaces for 85 years.

    Read
  • Secret sauce

    Secret sauce

    July 24, 2022

    By Joseph Lauk | Firms often have the same “ingredients” for creating great places to work. Your success really boils down to how you choose and blend these elements together.

    Read
  • Steward of the firm: Kevin Eipperle

    Steward of the firm: Kevin Eipperle

    June 05, 2022

    By Liisa Andreassen | President of FEH Design (Dubuque, IA), a full-service architectural, structural engineering, inter design team that’s creating a better world through design.

    Read
  • A firm-wide realignment

    A firm-wide realignment

    May 22, 2022

    By Amanda Hartman, Hannah Rico & Jules Ackerson | Huge organizational milestones can be reached when you step away from your day-to-day operations to evaluate your firm’s past and plan for the future.

    Read
  • Putting people first: Steve Margaroni

    Putting people first: Steve Margaroni

    April 03, 2022

    By Liisa Andreassen | CEO of Psomas (Los Angeles, CA), an employee-owned firm providing engineering, environmental, construction management, and survey/geospatial services.

    Read
  • Creating a DEI task force

    Creating a DEI task force

    April 03, 2022

    By Andrew Schwarz | Achieve greater business success and improve employee work satisfaction by actively working toward a more diverse, equitable, and inclusive company.

    Read
  • Risks of remote work: Joe Lozowski

    Risks of remote work: Joe Lozowski

    February 27, 2022

    By Tangram Interiors | CEO of Tangram Interiors (Santa Fe Springs, CO), encourages leaders to be intentional about striking the right balance between remote and physical workspaces.

    Read
  • Evolving through change

    Evolving through change

    February 20, 2022

    By Blake Calvert | Listen to employees, communicate strategically, embrace a growth mindset, and eliminate drama to help employees let go of negativity and thrive through change.

    Read
  • Who does the future workplace serve?

    Who does the future workplace serve?

    October 10, 2021

    By Yukari Yamahiro | Four back-to-work-archetypes to help leaders better understand what employees want and need as they return to the workplace.

    Read
  • Trusted advisor: Brian Darrow

    Trusted advisor: Brian Darrow

    May 23, 2021

    President and CEO of Blueline (Kirkland, WA), a firm that’s committed to building relationships, enhancing communities, and improving lives.

    Read
  • Represent everyone: Shannon Acevedo

    Represent everyone: Shannon Acevedo

    January 31, 2021

    By Sara Parkman | Improved representation improves our ability to problem-solve, to be strategic with our strengths, and to think critically and comprehensively about topics.

    Read
  • Guide and lead: Rayburn ‘Jake’ Donaldson

    Guide and lead: Rayburn ‘Jake’ Donaldson

    October 11, 2020

    Managing partner at Method Architecture (Houston, TX), a firm that practices ego-free architecture, creatively solves problems, and provides unparalleled customer service.

    Read
  • Introducing the 2020 ElevateHer cohort

    Introducing the 2020 ElevateHer cohort

    August 23, 2020

    By Jamie Claire Kiser & Christina Zweig Niehues | ElevateHer has been a call to action to work together, and the reaction to this inclusive approach has been powerful.

    Read
  • The principal-marketer partnership

    The principal-marketer partnership

    July 20, 2020

    To get the most return on your marketing investment dollars, leaders need to help build dynamic, collaborative relationships between principals and marketing teams.

    Read
  • What you can do with extra time

    What you can do with extra time

    May 11, 2020

    Most of these ideas take very little money – just your time. Invest in yourself and your business and you’ll be stronger and better for it on the other side of this.

    Read
  • The big picture

    The big picture

    January 06, 2020

    A constant focus on your firm’s brand is essential. If you let it slide, you’ll send mixed, confusing messages.

    Read
  • The transition in ownership transition

    The transition in ownership transition

    August 12, 2019

    When new partners buy out old ones, you have to outline specific duties before assigning leadership roles, among other considerations.

    Read
  • Seven ways to get the most out of a client satisfaction survey

    Seven ways to get the most out of a client satisfaction survey

    November 13, 2017

    "Client satisfaction surveys" or "client perception studies" in the architecture, engineering, planning, and environmental consulting industry are about a lot more than putting a quick happiness rating on a client. When conducted correctly, these surveys...

    Read
  • What went wrong?

    April 03, 2017

    If you want to boost your project profits, analyze past failures, and use that knowledge to craft winning estimates. We have all had projects that for some reason did not meet our financial expectations. Over-budget...

    Read
  • Turning STEM into STEAM

    February 27, 2017

    Science, technology, engineering, and math are great, and adding art to the mix can elevate all of them. It’s an age-old debate: Right brain or left? Science or art? Or today’s version: STEM or the...

    Read
  • All about family

    January 02, 2017

    Michigan firm takes the extra steps to create a family atmosphere, and that translates into employee retention, quality work, and client satisfaction. By TowerPinkster Best Firm #1 Architecture for 2016 Our firm culture is at...

    Read
  • 2016: New year, old ways? You decide

    March 22, 2016

    Here are some tips to help you make positive changes for your A/E/P or environmental consulting firm in the new year. The year has dawned and as many of our clients report, it has started...

    Read
  • Getting value from your strategic plan

    February 10, 2016

    Here are some tips to get the most out of your strategic plan and realize your firm’s aspirational goals. How much does a strategic plan cost? If you hire a consultant, pull your senior-leadership away...

    Read
  • Do small firms even need a board of directors?

    Do small firms even need a board of directors?

    July 24, 2015

    Here's a small excerpt from the A/E Board of Director's Manual.... In short, some do and some don’t....Since a majority of firms in the industry—most of which are small—have boards, it would seem that boards...

    Read
  • The needle in the haystack

    April 27, 2015

    Niche positions sometimes require out-of-the-box thinking, increased diligence, and willingness to pivot in order to fill them. Finding the best and brightest people to work at your firm may require you to think outside the...

    Read
  • Marketing Excellence Award Winner: A gingerbread video project

    December 29, 2014

    The holidays are a great time for fun and creative marketing pieces. Taking home second place in Zweig Group’s 2014 Marketing Excellence Awards in the Online Marketing Category, Clark Patterson Lee (Rochester, NY), a 220-person...

    Read
  • Editorial: The great meeting drain

    May 03, 2013

    Stop holding so many of them and get back to work, Mark Zweig writes. We’ve got a HUGE problem in the A/E/P and environmental business. And it’s one we can solve easily. I’m talking about...

    Read
  • Some Words to Live (and Work) By

    October 05, 2011

    Press Release: October 04, 2011 FAYETTEVILLE, Ark. (October 4, 2011) – Tired of jumbled, jargon-laden “mission statements” that are filled with platitudes and megawords? A firm’s motto should embody what it is about and encapsulate...

    Read
  • Integrated Marketing—Think Hockey, Not Football

    June 03, 2011

    By Julie Kyle Newsletters Editor, ZweigWhite I have many friends who are in business for themselves. As a creative type, I enjoy helping them come up with marketing ideas; it’s fun for me— designing new...

    Read
  • The skills our people really need

    March 02, 2009

    There’s a popular book out right now in the education field entitled The Global Achievement Gap written by a fellow named Tony Wagner, the co-director of the Change Leadership Group at Harvard University. I picked...

    Read
  • Having More Fun with Your Marketing

    January 22, 2007

    On the whole, A/E/P and environmental firms seem to take themselves and their marketing too seriously. Sure— many of you DO have life-and-death responsibilities attached to much of what you do. You are serious people...

    Read
  • Beef Up Those Business Plans

    November 21, 2005

    Now that A/E/P and environmental consulting firms have been doing business plans regularly for the past 10 or 15 years, it may be time to beef them up a bit. The old platitudes, goals, and...

    Read
  • Problems!

    November 13, 2000

    Let’s face it. In business, as in life, things don’t always go the way you want. There will be problems that you can anticipate, and there will be problems that you never expected. Either way,...

    Read
  • Why Some Large Firms Miss Out

    April 13, 1998

    I just got back from a business planning retreat one of our Atlanta-based clients held at The Highlands Inn in Highlands, North Carolina. Highlands is an absolutely idyllic small-town setting. It’s like something from another...

    Read
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