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President of TPD, Inc. (Pottstown, PA), a consulting engineering firm specializing in transportation engineering and related environmental and construction services.

By Ricardo Jesus Maga Rojas | NOMA’s HBCU Professional Development Program is reshaping architecture by expanding opportunity, building networks, and investing in underrepresented talent.

At this year’s Design for Freedom Summit, held at Grace Farms in New Canaan, Connecticut, leaders from across the architecture, construction, and advocacy communities gathered to confront one of the industry’s most pressing ethical imperatives: eliminating...

By Sara Parkman | The top 2025 Marketing Excellence Award winners share how strategy, authenticity, and collaboration drive real AEC marketing impact.

By Daryl Simons Jr. | How to create a stronger, more dynamic, and future-ready workplace – where everyone has the opportunity to thrive.

By Marcía Alvarado | From the court to the C-suite, female athletes bring discipline, drive, and dynamic leadership to the AEC industry.

By Chad Clinehens & Steve Hake | A bold vision of delivering business solutions through an expanded collective of resources and expertise.

By Tiara Marcus | True leaders tune out the noise and let their expertise, talent, and technical understanding speak for itself.

By Mark Zweig | These qualities will be essential for entrepreneurial leaders in the AEC business to have in the coming months and years ahead.

By Morgan Stinson | Leading with purpose helps firms navigate uncertainty by reinforcing values, fostering trust, taking ownership, and turning challenges into opportunities.

By Mark Zweig | Embracing curiosity, open-mindedness, and positive thinking leads to personal growth, stronger connections, and greater success in life and business.

By Sarah R. Adams-Slominski | Step back and check in on how your employees are doing, learn what they care about, and discover what helps them stay engaged in their work.

By Leisbel Lam | Harnessing the power of a growth mindset and the S-curve of learning to transform human capital in the AEC industry.

By Mark Zweig | These employees go through the motions without adding value, negatively impacting growth and performance across organizations.

By Mark Zweig | Anyone who is a design professional and who wants to get ahead is probably going to have to learn to be a manager.

By Hannah Dapore | Intentional strategies to uphold a strong company culture regardless of geographical boundaries.

By Elizabeth Preston | Managers can unintentionally hinder their team’s writing by not providing clear standards, dedicated time, and constructive feedback.

By Mark Zweig | Entrepreneurship is all about seeing and doing things differently from everyone else, so maybe you should be more questioning of the status quo.

By Lindsay Young | Your personal brand wins you work, builds strong relationships, and keeps clients coming back to your team.

By Tyler Suomala | Sales is not the monster under the bed – it’s just a conversation, a shared meal, and a chance to offer solutions and forge lasting connections.

By Brad Thurman | To attract and motivate the best team, you need to be able to articulate your vision and the steps you’re taking to get there.

By Victoria Verlezza | Supportive leaders who prioritize communication and psychological safety can foster a positive work environment where employees feel valued and motivated.

By Kraig Kern | The line between persuasive marketing and over-promising can be particularly fine and fraught with potential hazards.

By Mark Zweig | Entrepreneurial firms adapt better to a changing environment, are better places to work, and build significant value over time that can be harvested.

By David Keith | Legacy programs reinforce a firm’s commitment to nurturing talent, fostering innovation, and preserving a dynamic, forward-thinking design culture.

By Liisa Andreassen | President of WithersRavenel (Cary, NC), a multidisciplinary consulting firm serving both the private and public sectors.

By Leisbel Lam | We need to strive for a leadership style that is centered on emotional intelligence and finding common ground, connection, and growth within our teams.

By Liisa Andreassen | President and partner at Hoefer Welker (Kansas City, MO), an interdisciplinary architecture, planning, and interior design firm.

By Gregory Teague | Engaging with your community enriches company culture, employee development, and offers an inside advantage to local projects.

By Liisa Andreassen | Design principal and CEO at Hanbury, a firm that is a global resource for its clients that specializes in higher education, civic, and commercial environments.

By Janki DePalma | We need to examine the connection between confidence, competence, and our sense of self in the corporate world.

By Mark Zweig | You won’t get decent fees from your clients until you start making these changes within your firm.

By Evan Ponto, Joshua Cloud & Alana Schutt | Sustainability doesn’t have to run counter to building projects on time and on budget.

By Amber Hardwick, Christina Millan & Melissa Teichman | The construction industry still has a ways to go when it comes to hiring women, but the trend is moving in the right direction.

By Melanie Harris | Instead of making predictions about the future of work, take part in actively shaping it.

By Liisa Andreassen | CEO of MKSK, a collective of planners, urban designers, and landscape architects who are passionate about the interaction between people and place.

By Liisa Andreassen | President of NTM Engineering (Dillsburg, PA), a civil engineering firm that specializes in water resources design, bridge design, and engineering instruction.

By Janki DePalma | Pay attention to who apologizes and when, and work to create an environment of psychological safety within your firm.

By Liisa Andreassen | President and CEO of Manhard Consulting (Lincolnshire, IL), a civil engineering and surveying firm serving public and private clients nationwide.

By Liisa Andreassen | Partner at Method Architecture (Houston, TX), a full-service architecture firm that is uniquely ego-free in its commitment to a systematic, client-focused creative process.

By Chad Clinehens | At this year’s ElevateAEC Conference, we’ll celebrate and show the world what a successful career in AEC looks like.

By Todd Perry | Lessons learned after taking a big risk to launch a new firm in an up-and-coming sector.

By Mark Zweig | Marketing for AEC firms has come a long way in the last few decades, but we still have a number of problems that could be easily solved.

By Heidi Blau | The hybrid model seems to be here to stay, but firms will need to strengthen their design, social, and professional development activities to keep their practices engaging. 

By Liisa Andreassen | Founder of Trahan Architects, a global architecture firm that mobilizes artistry and innovation to develop thoughtful structures that enhance quality of life.

By Paul David | The pandemic has been a once-in-a-generation opportunity to reimagine how we do our jobs and how we run our companies.

By Ann M. Rolland | Even a slight shift toward more responsible materials is impactful and can effect change to the manufacturing industries and the products that designers specify.

By PeteR Atherton | Most of us have been taught to believe in projects and profits, but do we also believe in people and purpose?

By Liisa Andreassen | President at FitzGerald (Chicago, IL), a nationally recognized architecture firm with roots dating back more than 100 years.

By Liisa Andreassen | Managing director of Holst Architecture (Portland, OR), a women-owned architecture firm that is devoted to turning the ordinary into the extraordinary.

By Liisa Andreassen | They are the founder and principal of McKinney York Architects (Austin, TX), a certified HUB and WBE that creates beautiful, responsible architecture in a culture of collaboration.

By Adam Zach | Whether it’s by reading a book or going to a seminar, taking an active interest in your personal development could be the best thing for your career.

3-Tier Alaska and Travis/Peterson Environmental Consulting have joined forces effective February 1, 2021. This merger expands and deepens their civil, environmental, and land surveying services across Alaska. Zweig Group, a full-service AEC management advisory firm,...

CEO of Olsson (Lincoln, NE), an employee owned 1,300-person firm that is working to leave the world better than they found it.

The texture of varying beliefs, values, and backgrounds inform how we see the world, and are at the very core of our ability to serve our clients and community.

President and CEO of Primera (Chicago, IL), a mid-size, full-service, woman-owned engineering design and consulting firm.

President and CEO Ulteig (Fargo, ND), an employee-owned engineering consulting firm with locations in North Dakota, South Dakota, Minnesota, Colorado, Montana, and Iowa.

Educating yourself about these biases as well as potential strategies for mitigation can help you avoid prejudice in your decision-making.

By Phil Keil | Developing a legacy-building strategy requires looking within to the sources of your greatest purpose and potential.

Submit to: ElevateHer@zweiggroup.com Deadline: 6/15/20 Across multiple industries companies are realizing that diversity is more than just a buzzword. Project teams with individuals with diverse ages, values/beliefs, traditions, ethnic backgrounds, and personalities are continually outperforming...

By Phil Keil | Understanding this is essential in your ability to grow your firm and successfully execute your strategy.

Former president of CobbFendley (Houston, TX), a 530-person firm that is committed to providing innovative engineering solutions with the goal of bettering communities.

Believing in your value is the first step to success in winning on value. The next step is to walk away when clients don’t fit your new standards.

By Phil Keil | Use careful thought and consideration when defining your firm’s value, moral, and ethical framework.

“The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”

Good contracts can help, but timely and thorough reviews of shop drawings are, perhaps, the best defense.

Winning today is about serving others and providing value. Both are good. They always were, and always will be.

In any business, there are good risks and bad risks. Find out which ones are right for you.

If you figure out the big question, it’ll invigorate your culture, differentiate your company, and inform everything you do in your business.

Do you want to survive the next year, the next recession, and the ongoing reset of the workplace, the marketplace, and the recruiting space?

The blunt honesty typically associated with the old gray hairs is something that should be embraced by the younger generation.

By Phil Keil | People need something to rally behind. Identifying a mission for your firm is more than just a box to check when creating a strategic plan.

Implementing a tailor-made set of processes for your tailor-made firm will increase your chances of success, regardless of the space in which you compete.

A good attitude and honest effort are central to California engineer’s mission to build a meaningful career.

Help your organization commit to framing diversity and inclusion in a positive light. Examine your own biases and try to be accountable. When I was in middle school, I was relentlessly bullied by a girl...

In yesteryear, leadership could get away with glaring inconsistencies, but these days, young professionals aren’t having it. In my last article, “Prove It,” I explained why organizational trust, employee choice, in addition to path and...

Lack of information leads to assumptions and guessing. Good and complete information at the appropriate time leads to informed decision-making. Over my 30-year career, I’ve had the opportunity to work on a wide range of...

Jamie Claire, Zweig Group's director of consulting looks at valuation from a merger & acquisition perspective: EBITDA is the most common valuation metric in M&A, but I agree with Warren Buffett - “When CEOs tout...

Talent and skill are essential, but keep a close eye on cultural fit if you want to avoid the mistake of bringing the wrong person on board. I was recently talking with a client who...

One of the problems pretty much everyone in the A/E business has is finding enough people who can not only do their technical or design work but also can do the “business” aspects of our...

In a hot M&A market, the opportunity to sell is there, but staying put could also be a good path to take. The activity with mergers and acquisitions is quite high. There seem to be...

A/E firms with new projects should carefully examine their contracts, or risk expanding overall exposure and adding potentially significant uninsured liabilities. Before inking a deal on a new project, architects and engineers should conduct a...

They go hand in hand, and both need regular maintenance if they are to be positive. Take a look at your firm and make adjustments if necessary. A company with a great culture can, and...

Co-founder, president, and CEO of P2S Engineering, Inc. (Best Firms To Work For Multi-discipline #8 and Hot Firm #27 for 2017), a consulting engineering firm in Long Beach, CA. By Liisa Andreassen Correspondent “The belief...

Digital is critical, but don’t fixate on having an army of followers. Instead, use social channels to build your brand equity. What is the first thing you do when you wake up in the morning?...

The idea of sustainability has to expand to include the development of buildings that promote healthy outcomes for the public. After reading Ed Friedrichs’ article, “The New Grand Strategy,” I was inclined to email him...

This is the second installment of the Modern Marketing for the AEC Industry series. Click here to read the first installment. What is the first thing you do when you wake up in the morning?...

FOR IMMEDIATE RELEASE June 2, 2017 Apple Blossom Brewing to Release Collaboration Beer with Mark Zweig FAYETTEVILLE, Ark. (June 2, 2017) -Apple Blossom Brewing Company has collaborated with Zweig Group founder & chairman, Mark Zweig,...

President and CEO of Hargrove Engineers + Constructors, a Mobile, Alabama-based company with 1,200-teammates in 11 states. By Liisa Andreassen Correspondent For Hargrove, success starts with company culture. In fact, he says, culture to a...

If we want to make this world a better place to live, it’s up to us, and not elected officials, to make it happen. Leadership is the single characteristic of behavior that determines a person’s...

If you rely solely on what you thought you once knew to be true, you run the risk of being an obsolete relic of yesteryear. Not too long ago, when my son was a senior...

You don’t want to lose sight of your current business, but fostering ideas and innovation with your staff is increasingly essential. Achieving the seemingly impossible could be one way to sum up several epic sporting...

If we want to make this world a better place to live, it’s up to us, and not elected officials, to make it happen. Leadership is the single characteristic of behavior that determines a person’s...

Much has been made of how to design workplaces that attract and inspire millennials. But there might be a better demographic filter for your workplace. Millennials. Gen Y. Echo Boomers. Regardless of the name, this...

President and CEO of Ghafari, a big Michigan firm, has broadened its services, allowing it to weather tough times and maintain an era of growth. By Liisa Andreassen Correspondent As president and CEO of Ghafari...

Recognizing hard work and celebrating a job well done is common practice at HED. Whether it’s a thank you note or another form of congratulations, success is celebrated. As a firm that’s been around for...

We work a lot of hours and handle a lot of stress, so it’s important to take charge of life, both in and out of the office. How many hours do you work each week?...

If you want to groom the next generation of leaders, you’ll have to make sure your firm is changing with the times. I’m a millennial. Gasp! There, I said it. A lot has been made...

1. Contrary to popular belief, healthcare costs to employers are going to go down. A plethora of options exist for companies looking to reduce their out-of-pocket healthcare related expenses. Firms on the bleeding edge will...

While the numbers behind failure are staggering, when you look at the characteristics of successful M&A transactions, the math is pretty simple. M&A transactions can fall apart for dozens – maybe even hundreds – of...

While the numbers behind failure are staggering, when you look at the characteristics of successful M&A transactions, the math is pretty simple. M&A transactions can fall apart for dozens – maybe even hundreds – of...

While the numbers behind failure are staggering, when you look at the characteristics of successful M&A transactions, the math is pretty simple. M&A transactions can fall apart for dozens – maybe even hundreds – of...

The marketing of ‘quality’ is ubiquitous in the A/E industry, but oftentimes, the difference between perception and reality can undermine a firm’s brand equity. Many firms are dealing with record high workloads. That translates into...

If you’re one of those people who still thinks “word of mouth” is the way to go when it comes to marketing, my guess is you have a very small firm that will remain a...

Many lessons from ‘Small Enterprise Management’ can be applied to A/E/P and environmental firms. As most readers know, one of my “other” jobs is that of a college professor, teaching entrepreneurship at the Sam M....

FINLEY (Tallahassee, FL), celebrated their 10-year anniversary in a campaign that landed them the fourth place in Zweig Group’s Marketing Excellence Awards in the Special Event category. Craig Finley, Jr., president and founder, and Ann...

(The following is an excerpt from the book Successful Project Management for A/E/P and Environmental Consulting Firms, by Ernest Burden) Client service. Client-focused. Client-driven. Client-centered. Every A/E/P and environmental consulting firm includes these words in...

Despite what the pundits say, Mark Zweig believes that magnetic leaders aren’t such a bad thing. "Charisma” – some people have it and some don’t. It has been defined as a special charm or appeal...

This over-used word can be working against you. In one of our seminars, we ask the attendees to spend 5 minutes developing a short pitch to convince a potential client why they should hire the...

Is personality a window to culture when interviewing candidates? It’s amazing how often the word “culture” is used in the recruiting process. More often than not, a candidate’s fit with, or should I say into,...

Mark Zweig offers six pointers that will help resolve conflict inside the company. Professional services firms such as architecture and engineering companies are owned and run by smart people. I’ve said it before – as...

By Mark C. Zweig I may make many folks mad at me with this week’s editorial. But too bad. I never wanted to be one of those CONsultants who tells his clients what they want...

By Jeff Clark Many firm owners are afraid to market their firms, for fear that once the word is out that they are for sale, their perceived value will go down and their staff will...

By Mark C. Zweig We’ve all been through it. We have a good, old client; someone we have done a lot of business with over the years. The decision-maker with the client is someone we...

By Jeff Clark From a personal viewpoint, I often wondered in the past what I would say, and with such frequency, on this celebrity-glamorized and ego-centric platform called Twitter. I’m not John Mayer and if...

Business is starting to get better and hiring activity is restarting for many A/E/P and environmental firms that have shrunk over the last few years. That’s good news for the economy and for some of...

Anyone who knows me can tell you that I have a passion for this business. I have always enjoyed both doing design and being critical of design— I love seeing construction projects get built— and...

Much has been written on how to be a more effective seller— lots aimed at design professionals and much more written for other industries/professions. The problem with most of this stuff is the credibility of...

Those who knew me way back when could tell you that, in my younger days, I was more rigid in my beliefs, more certain of my direction, and generally a lot less flexible than I...

A recent article in Fast Company magazine focused on Despair, Inc., the makers of calendars and posters that poke fun at those motivational posters from companies like Successories and others. The fact that Despair, Inc....

It’s popular to say that everyone in the firm needs to be able to sell the firm’s services. Heck, I’ve even said it myself at times. The problem is that not everyone can sell. It’s...

If there’s one issue that I see a lot of good A/E/P and environmental firms grappling with right now, it’s how to balance the need for high-performing individuals vs. having a cohesive team that works...

When I worked inside an A/E firm as a human resources director, I would occasionally have someone in my office telling me that they wanted to be an associate. And I have to tell you,...

No, I’m not talking about the Mel Gibson/Helen Hunt flick, although it was pretty funny. I am referring to what women working in design and environmental firms want out of their work environments. I think...

The amount of BS that exists out there on management and marketing for firms in our business is beyond belief. Just check out the program from the most recent American Institute of Architects (AIA) (Washington,...

There’s a lot out there on management: books, articles, videotapes, newsletters, seminars, and more. Ditto for marketing. And negotiating. And project management. And leadership. There’s even a lot of stuff aimed exclusively at our audience—...

When I was a kid I worked at the local bike shop. It was underneath an optician’s shop accessible only from an alley. The place was a dump, as some readers of The Zweig Letter...

With times as good as they are, particularly for architecture, engineering, and building-related environmental consulting firms, it’s hard to think about failure. But there are still firms going out of business and firms on the...

I spend more of my billable time helping A/E/P and environmental consulting firms with their business planning than anything else. Most firm owners want to do more with their businesses, to be more successful. But...

Every A/E/P and environmental firm I’ve encountered that has survived over the long haul has periodically made a push to improve its profitability. All the growth in the world won’t do you any good if...

Quickie Conference Review— This year’s PSMA National Convention held at the Red Lion LaPosada Resort in Scottsdale, Arizona, was the association’s best ever. It also marked the 20th anniversary of PSMA, which stands for Professional...

When you hear the word “elitism,” it usually strikes a negative chord. Used in the context of describing an A/E/P or environmental consulting firm, the first thing that comes to mind is: “They think they’re...

Most A/E/P and environmental consulting firm insiders would agree that we, as a group of companies, do not manage very well. I say that because if we did, we would not be an industry made...

Deciding how to reward principals is a perennial problem. Spread out the rewards equally, and one principal is bound to feel cheated while another principal gets more than he deserves. Vary the compensation of principals,...

Although I’ve been trying to preach the gospel for years now, most principals of A/E/P and environmental consulting firms still do not understand what human resources management is all about. First, there’s the way so...