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Learning & Events

Posts

• Debunking marketing ROI

  October 09, 2017

  A successful marketing campaign is difficult to measure using hard metrics, so don’t get caught in the quicksand of trying to quantify nebulous numbers. It’s Monday, 9 a.m., and as you get comfortable in an...

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• Marketing Mistakes

  August 26, 1996

  I gave a talk last week at a meeting one of our clients had for all their market sector leaders. This is a successful company that we do quite a bit of work for, and...

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