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  The wrong language

  May 21, 2018

  Social media isn’t nuclear physics, but you have to have the right voice for the right channel, otherwise you’re speaking Spanish in China. Would you walk up to someone at a cocktail party and say,...

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• The marketing robots

  January 16, 2017

  Automation can be helpful, save a ton of money, and even cut down on errors, but you have to know how to push the ‘stop’ button. Not long ago someone at Zweig Group was scheduling...

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