Stop selling the work – sell the feeling
By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.
10 results found for “Truth”
By Mark Zweig | Firms lose pricing power when they sell services and qualifications instead of the outcomes clients actually care about.
The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.
By Will Swearingen | Firms build value years before a deal through stronger leadership, better systems, and less owner dependence.
By Mark Zweig | The financial choices young professionals make in their first five years can put them on a completely different trajectory from their peers.
By Mark Zweig | Selling expensive services is not about closing faster, but about building enough trust to become the obvious call later.
By Rachel Gresham | When expectations align with reality, both recruitment and retention become substantially easier.
The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.
By Michael Sanderson | The firms that truly put people first pair high standards with genuine support instead of empty promises.
The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.
By Greg Sepeda | The best leaders resist false choices and build the capacity to operate within tension while maintaining clarity, discipline, and forward momentum.
By Becky Carlson | Understanding your firm’s value early can reveal growth opportunities, reduce risk, and support long-term transition planning.
By Mark Zweig | AEC firms that want better marketing need to sound more human, move faster, and stop hiding behind safe, forgettable messaging.
By Brandon Pinkerton | Your leadership impact is shaped by aligning your platform, message, and the audience you are intentionally trying to reach.
By Mark Zweig | Strong leaders address underperformance directly, clearly, and quickly before it damages culture, client relationships, and team morale.
By Rachel Gresham | Culture erodes when organizations ask people to behave one way while systems, incentives, and authority structures reward another.
By Greg Sepeda | Many AEC leadership groups operate like golf teams – strong individuals, but little coordination – leaving collective results far short of potential.
By Mark Zweig | The fastest way to suffocate a productive AEC firm isn’t bad projects or markets, it’s too many pointless meetings.
By Mark Zweig | High-performing skeptics can sharpen decisions or quietly poison culture – the difference lies in how leaders engage them.
By Daryl Simons Jr. | If your retention strategy relies on appreciation events instead of competitive pay, you are already losing talent.
By Mark Zweig | Annual performance reviews fail AEC firms because real leadership requires continuous feedback, not once-a-year management theater.
By Kubilay Şahinler | While attention gravitates toward AI in design, the strongest business value often emerges elsewhere.
By Brandon Pinkerton | Small decisions compound into either prisons or possibilities, and today offers the rare opportunity to choose differently.
By Mark Zweig | A cautionary AEC story about control, delayed succession, and how avoiding transition can undo decades of good work.
The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.
By Mark Zweig | In the AEC business, recruiting isn’t just about finding people; it’s about becoming the kind of firm people want to join.
The leading source of business management insights, research, and strategies tailored specifically for leaders of AEC firms.
By Jeremy Clarke | Micromanagement is hated, but accountability often wears that label when underperformance finally meets real leadership attention.
By Stefanie Richter | Firms at the frontier of change thrive by pairing AI adoption with a culture of agility, data trust, and teams built to adapt at scale.
By Daryl Simons Jr. | Technology can enhance recruiting efficiency, but human connection, trust, and judgment will always define successful hiring.
By Logan Neitenbach | Recruiting thrives on curiosity, trust, and purpose, because people – not processes – are the true drivers of organizational success.
By Tom Godin | When the mind and body of a business move together, worry fades and real performance begins.
By Michael Sanderson | This is one of the most powerful tools we have to reduce risk, train effectively, grow sustainably, and do better work.
By Steve McAdams | Firms that scale successfully evolve their leadership approach, formalize operations, and stay grounded in culture.
By Jon Hanlon | AEC careers are built on continual learning, where mistakes, questions, and collaboration shape lasting skills and professional growth.
By Mailena Urso | This year’s winners prove marketing done right delivers higher margins and stronger growth.
By Brian Shannon | Healthy rivalries fuel collaboration and innovation, ultimately benefiting communities and strengthening the AEC industry.
By Ying Liu | These three common leadership personas quietly sabotage strategy execution.
By Kristi Weierbach | Incentive plans for employees should align unique performance measures with organizational success to drive retention, engagement, and results.
By Will Swearingen | Selling your firm requires early, intentional prep to maximize valuation, avoid risks, and ensure successful transition.
By Som Kundral | Leadership isn’t about standing out – it’s about lifting others up and making sure no one’s contribution goes unseen.
By Dave Williams | Policy slack combines structure with flexibility, empowering leaders with the room to move, own decisions, and grow.
By Ricardo Jesus Maga Rojas | NOMA’s HBCU Professional Development Program is reshaping architecture by expanding opportunity, building networks, and investing in underrepresented talent.
By Mark Zweig | Stop measuring success by utilization – revenue factor reveals what really drives profit in architecture and engineering firms.
By Mark Zweig | A business plan only works if leadership builds accountability, relationships, and follow-through into daily operations and culture.
By Nick Heim | Innovation in AEC succeeds when people, processes, and technology work together with purpose and alignment.
By Brandon Pinkerton | Power struggles are an inevitable part of leadership, so expect challengers and be ready to defend your seat at the table.
By Chuck Miller | Selling requires building credibility, showing up consistently, and proving that you’re in it for the long haul.
By Mark Zweig | The ability to maintain long-term relationships, both personal and professional, is one of the keys to business success.
By Matt Verderamo | Finding a mentor can provide direction, accelerate career growth, and offer valuable insights, but it requires commitment and openness.
By Tom Mesk | Prioritizing personal well-being and balance enhances workplace culture, productivity, and presence while preventing burnout and endless to-do list cycles.
By Mark Zweig | Balancing growth and profitability is essential for long-term value creation and success in AEC firm valuation strategies.
By Kraig C. Kern | Corporate giving today should be about about creating meaningful opportunities for employees to make a difference while developing professionally.
By Daryl Simons Jr. & Jeremy Clarke | Rather than a liability, these candidates could offer an opportunity to uncover exceptional talent.
By Mark Zweig | Having little understanding of banking could result in missed opportunities for growth or thorny problems that could put your firm out of business.
By Mark Zweig | Sparkplugs are the people in your business who make things happen – and they are essential if you want to grow beyond what you alone can ignite.
By Ezequiel Tovar | Firm owners need to first be intentional, vulnerable, and transparent in order to make their transition a success.
By Jeremy Clarke | Spot these devastating hires before they sabotage your team.
By Morgan Stinson | Failure at some level is inevitable – but how we respond to and manage that failure is what can set us apart.
By Hanbury | One firm’s rebranding reflects its growth, commitment to thoughtful design, and emphasis on storytelling through a collaborative and evolving identity.
By Mark Zweig | The benefits of getting everyone together in the office each week are simply too great to ignore.
By Tyler Suomala | Sales is not the monster under the bed – it’s just a conversation, a shared meal, and a chance to offer solutions and forge lasting connections.
By Safa Kamangar | By applying these principles, a manager can become a source of inspiration, guidance, and stability for their team members.
By Mark Zweig | A lack of willingness to confront these things honestly has caused way too much frustration and unhappiness in the individuals who work in our organizations.
By Lauren Martin | If you find yourself facing a lawsuit alleging malpractice, here’s what you need to look for when considering an expert witness.
By Mark Zweig | There are many factors that can create highly motivated people – some within your control as an employer and some not.
By Laura Frein | Learn to appreciate each year, be proud of what you’ve accomplished so far, and be open to journey ahead.
By Mark Zweig | Don’t forget that the real purpose of this exercise is to have something meaningful that everyone in the business can get behind.
By Alexis Eades | Put your interns to work and gain long-term positive benefits for yourself, your firm, and the young people who may one day be your employees.
Chad Clinehens, president and CEO of Zweig Group, dispels three myths and shares the truth about what it takes to create the ultimate leadership team.
By Jeff Sober | If you want to keep people at your firm long-term, it’s time to rethink traditional approaches to preventing turnover.
By Mark Zweig | As a business owner, people problems will probably be at the top of your “problems/opportunities” list.
By Ezequiel Tovar | Principals must plan for the future, mentor younger staff, and genuinely care for their people to be good stewards of their firms.
By Liisa Andreassen | President of Grace Hebert Curtis Architects, an architecture and interior design firm that is still experiencing substantial growth in size and reputation after more than 50 years.
By Ross Stuart | What does the future of remote work look like in the AEC industry and how do managers adapt?
By Matt Hoying | Open up and embrace full company transparency, not just financial, to enhance your firm’s culture.
By Mark | If your project managers did these six things consistently, your projects and your firm would be more successful.
By Mark Zweig | If you want to be an effective leader, you must help others, build trust, and set the best example every day.
By Todd Perry | Lessons learned after taking a big risk to launch a new firm in an up-and-coming sector.
By Liisa Andreassen | Founder of Trahan Architects, a global architecture firm that mobilizes artistry and innovation to develop thoughtful structures that enhance quality of life.
By Mark Zweig | You are in control of your business, and its success depends on your ability to keep a level head and keep making things happen.
By Shirley Che | As leaders, we must be the ones in “the room” recognizing and advocating for the rising stars we work with.
By Mark Zweig | What really makes people take responsibility for something and give it their all – to truly be accountable?
By Stephanie Warino | How employees answer a question about where they see themselves in two years, and what their responses really mean.
By Will Anderson | Five ways that inflation could be eating away at your firm’s growth and what you can do about it.
By Mark Zweig | If you’re running a business, you have to pick and choose carefully what information you consume and how you process and employ it in your own business.
By Mark Zweig | Seven good reasons to look at implementing a market sector-based organization structure in your firm.
By Liisa Andreassen | Owner and managing principal of Arrive Architecture Group (Bedford, TX), a firm that specializes in multi-housing residences for individuals, families, and seniors.
By Mark Hirschi | Mentoring remains the most effective mode of knowledge transfer from older professionals to younger generations.
By Mark Zweig | There are many ways to show courage, and Jerry Allen showed real courage in his willingness to confront every single obstacle in his life.
By Mark Zweig | How can we each achieve the lofty and satisfying position of knowing we have made a difference through our work in this business?
By Mark Zweig | Look in the mirror and ask yourself if you are still doing what you want to do every day. Maybe now is the time to get really serious about your transition.
By John Bray | Approachable steps you can take to prepare for a potential acquisition down the road, and why it’s never a bad idea to take them.
By Phil Keil | We can learn a lot about mission and vision through the context of some of America’s founding documents.
Make a great first impression, showcase your experience and expertise, and stand out as a top architect in your market.
By Will Swearingen | Don’t let the concept of treasury stock cloud your transition strategy.
Grow your firm and bolster future success by training and mentoring technical staff to participate in your firm’s sales and marketing efforts.
By Mark Zweig | Many owners fail to understand how much value they can create in their companies if they make the right decisions.
By Mark Zweig | No matter how you feel personally about anything happening in the country or world as a whole, it’s your job to do your job.
Digital twins, photogrammetry, and analytics are paying off for owners and developers when this technology is in the hands of experts who push it to its limits.
President and CEO of BSI Engineering (Cincinnati, OH), a consulting and process design engineering firm that’s building on the past to design the future.
“If you have lofty ambitions for the growth of your firm, but aren’t exactly sure of what you need to do to accomplish it, here is my best advice.”
Good client service is not complicated; it’s just not always easy to maintain. However the benefits we reap are well worth the effort.
By Phil Keil | Use careful thought and consideration when defining your firm’s value, moral, and ethical framework.
“There is no question that after working as long as I have in the A/E industry with so many firms throughout the land, certain common undeniable truths present themselves.”
“When directly confronted with a difficult or painful question and you aren’t honest with people – they’ll figure that out. And you can forget them ever trusting you again.”
Getting a better handle on your data helps you identify what your firm is truly good at, and where the highest profits are.
Unless you put yourself out there as perfect, courts will typically hold you to the standard of reasonable care if you make a mistake.
By Jamie Claire Kiser | At what should be an incredibly productive and exciting time in the lives of young professionals, the AEC industry is failing to engage.
By Will Swearingen | If you develop a reputation for being less than forthcoming, you could derail a critical ownership transition – and even destroy your firm.
“You had better conquer those fears! Because the power of the information to inform, educate, and motivate your people is more powerful than any negative that could come from it.”
“Anyone who owns a business today will be better off if they accept certain ‘truths’ about their business, and business in general.” Anyone who owns a business today will be better off if they accept...
The process must be deliberate and multifaceted, but don’t forget the human touch. Be yourself and enjoy finding clients that reflect your values. Recently, I had a conversation with a very busy, newly promoted division...
The AEC industry is known for its inward-looking professionals. When it comes to marketing your firm to the outside world, that’s not a good thing. I’m sure everyone has heard the old joke: How...
If you want your closing to go smoothly – before, during, and after the deal – make sure you take these six critical steps. There is a lot of acquisition activity in the AEC industry...
The new generation brings a lot to the table, much of it good, so lighten up, be honest, and enjoy yourself as you roll up your sleeves and work. By 2020, nearly half (46 percent)...
It’s hard to believe that in this market there are still design professionals who don’t feel fairly compensated for what they do – especially when compared to other professionals. While I don’t think the $200K+...
Change can be difficult, and sometimes it can feel punitive, but it’s crucial to the process of leaving those bad yesterdays behind. I’m a student of Lyndon B. Johnson. Being the father of a seventh-generation...
The more you ask, the more you learn, and that knowledge can be driven back into your firm for the benefit of clients and employees. Maintaining a leading position in the AEC industry requires that...
Surround yourself with people who will speak their truth, even when it’s hard. And then listen. You’ll see a positive impact on you and your team. There are a lot of compelling reasons to build...
Finding and keeping good people is the number one problem AEC firms have today. And it will get worse if any of the predictions are true about the demand for talent and the lack of...
The last few weeks have been pretty rough. A nice young fellow who cleaned my antique cars was killed in a New Year’s Eve altercation with a gun-wielding criminal. Several of my friends and acquaintances,...
Talent and skill are essential, but keep a close eye on cultural fit if you want to avoid the mistake of bringing the wrong person on board. I was recently talking with a client who...
If there’s gossip in the workplace, your firm will pay the price with warring teams and stalled dynamism. But there’s a three-point antidote to the problem. Work gossip. Some of us participate in it, and...
One of the problems pretty much everyone in the A/E business has is finding enough people who can not only do their technical or design work but also can do the “business” aspects of our...
Passing on years of experience to those who will rise behind us is the epitome of leadership. One of the most important things leaders can do is create more leaders. Yet, too few leaders take...
Transparency, training, and feedback are all important, but so is remembering that people don’t live to work, they work to live. In recent TZL articles you’ve heard my thoughts about sharing the company’s financial results...
When you have an AEC or environmental firm – or any business, for that matter – there is always a question about how strict your policies can or should be. Generally speaking, I am not...
In an environment where innovation is the driving force, you need a space that allows for inspiration, ideation, and implementation. We are quickly entering a new era. And it comes with new problems. A small...
While the lure of them is understandable, there are probably better, more human ways of evaluating candidates before you hire them. Some people are enamored with personality tests. But despite their popularity in certain circles,...
Serving others before serving yourself sounds noble, but if you are low on your own priority list, it’ll show in poor performance. If you’re a fellow frequent traveler, you’ve probably heard the safety announcement that...
The landscape keeps changing, but accept it and roll with the punches. The payoff could be big for your firm. In media, the only constant is change, and here’s what we’ve got our eyes on...
We’ve all experienced it. It usually happens on a Monday but it could be Friday or any other day of the week. I’m talking about when one of your most senior people surprises you with...
The word “strategy” is kicked around a lot in the A/E industry when referring to the “business” of the business. But, like many other words, I find it widely misunderstood and subject to different interpretations....
Don’t expect your PMs to be great leaders just because they are competent professionals. They need training and practice to be effective. Like peanut butter and chocolate; peas and carrots; Bert and Ernie. Project management...
Did you ever hire someone who didn’t work out? Someone who effectively “fired themselves” by either refusing to accept your coaching and input or recognize the signs that they were in trouble and change their...
Your firm’s reputation can be made, or broken, on the internet. Maintain a clean online image if you want to attract and keep top talent. I’m constantly fielding questions from clients and potential clients about...
Book about elevating sustainability as a national strategic imperative is an impressive guide on how the US can shape a prosperous future. My daughter was at a sustainability conference in Santa Clara, California recently. She...
Science, technology, engineering, and math are great, and adding art to the mix can elevate all of them. It’s an age-old debate: Right brain or left? Science or art? Or today’s version: STEM or the...
Sounds like a straight-forward question, but it’s not. There are multiple metrics that can be used to determine a firm’s value. What’s the firm worth? I hear that question more than any other, from buyers...
Sounds like a straight-forward question, but it’s not. There are multiple metrics that can be used to determine a firm’s value. What’s the firm worth? I hear that question more than any other, from buyers...
We just opened up our Best Firms to Work For award entries and it got me thinking. Making your firm a truly great place to work isn’t easy. There’s always someone out there trying to...
In addition to it being time to renew your Amazon Prime account so you can buy presents for people who don’t actually need a thing, it is also business planning time! One of my favorite...
Many of us in the marketing clan ended up in it by accident, but in an industry that once considered us a no-no, we have chosen to stay, and to succeed. In my more than...
Many of us – as responsible spouses, parents, and business owners – always do what we think we are supposed to. Our whole lives are based on serving and taking care of other people. Unfortunately,...
Your ability to sell work is probably the most crucial skill you can have IF you really want to maximize your opportunities in the AEC world we all live in. Here are a few pointers...
If a firm is to achieve something spectacular, its leaders have to have big hearts, and they have to galvanize the entire staff. One of the most rewarding things we do as consultants is guide...
When positioning your firm for a potential sale, you should be prepared to talk about all facets of the organization, not just the C-suite. As an M&A consultant, I come into contact with sellers of...
Now in my 36th year of this business, I am still learning. Here are some quick bits of advice that have helped me over the years: Never lose your temper. Being calm is always best....
Those of us in the A/E/P industry have a choice to make. Should we be adversaries or colleagues? Colleagues is the right answer. I’ve been thinking a lot lately about the place of “trust” and...
Understanding the nuances of a Happily Employed Job Candidate can boost your ability to hire the best people. I recently received an email from a client who was in the middle of arranging an interview...
M&A really isn’t all about the valuation and the payout terms. For sellers, there is usually a strong emotional attachment to the company that they’ve devoted years, resources, and their career to growing. A concern...
Though most everyone on your team is important, there are 4 major positions that no successful firm can do without. Managing your business effectively means the business grows, makes a profit, and has good employees...
Being human, we all have opportunities to learn (and re-learn) valuable truths for dealing with others. You’re never too old to learn, if you keep your mind open to it. I have found over the...
Highly profitable firms differ from others in 5 main areas; how does your organization stack up? When you see some A/E and environmental firms making record profits right now – and others still barely breaking...
Bad résumés, Skype, and doing favors Why flexibility is key when hiring your next top employee. By Randy Wilburn Recruiting Notes Image courtesy of Flanzingo https://www.flazingo.com/creativecommons One of the things that always stands out to...
Four suggestions from Mark Zweig that will result in more work than you can handle. It’s interesting to me to see how many architects, engineers, planners and environmental consultants really don’t understand marketing. Many either...
Your job is to instill harmony between those who thrive on change and those who prefer the status quo. After working with A/E firms for about 35 years, I have come to the conclusion that...
As hiring picks up in 2015, make sure you are taking all factors into consideration, Mark Zweig writes. Some years ago, I got a call from a good client and friend of mine. He ran...
It’s lonely at the top and hard to find someone who will listen and provide useful advice, Mark Zweig writes. It’s been said before that it’s lonely at the top. There’s a lot of truth...
Mark Zweig lists some things he has learned about the A/E/P and environmental business over three decades. The end of August marked 34 full years working in the A/E/P and environmental consulting business. I have...
Is personality a window to culture when interviewing candidates? It’s amazing how often the word “culture” is used in the recruiting process. More often than not, a candidate’s fit with, or should I say into,...
Mark Zweig provides 10 tips how to treat potential new employees right. One of the things we do at ZweigWhite is a limited amount of executive search consulting. Most people don’t really understand that. They...
Five thoughts from Mark Zweig about titles and how they are often dished out without much consideration. Title proliferation in the A/E/P business is alive and well. While intentions may be good – to keep...
Feel trapped at work? Four suggestions from Mark Zweig to help you have a saner lifestyle. It’s interesting – and frustrating as well – to see how many A/E/P and environmental firm owners and managers...
Being treated as a second class employee, independent of rank, is very demoralizing, Mark Zweig writes. The other day I stopped to talk with ZweigWhite’s CPA, who was meeting with our in-house accountant – a...
Mark Zweig offers two examples of divisive attitudes, and how to fix them. It kills me how some people working in our client companies forget that they are all working for one firm. These people...
Technical professionals are affected by failure too. Mark Zweig offers four examples. Many people think engineers and architects don’t really care about whether or not the company they work for is profitable. “They just want...
This article first appeared in The Zweig Letter (ISSN 1068-1310) Issue # 997 Originally published 3/4/2013 HR, recruiting and hiring teams also need to take a critical look at their operations, so make use of...
By Christine Brack Principal, Business Planning Consulting ZweigWhite Our industry is not immune to buzzwords. In fact, there are several dozen tossed around at any given moment. Value proposition has been around for a while....
By Mark C. Zweig CEO, ZweigWhite Some could argue that human resources management has taken a blow in the past three or four years with such a soft economy. Many employers have probably felt they...
By Hobson Hogan I recently attended a conference on alternative investments for asset managers and investors. The attendees were mostly representatives from large institutional investors, endowments, hedge fund managers, and corporate bankers. The conference focused...
Press Release: January 20, 2011 The 2011 The Zweig Letter Marketing Excellence Awards will recognize the most innovative and effective marketing strategies in the architecture, engineering, planning, construction and environmental consulting industry. The competition will...
You may think that I am crazy to write an article about recruiting when some estimates place unemployment among certain sectors of the design industry at more than three times the national average. But the...
While I have probably written about business planning in the pages of The Zweig Letter a dozen or more times over the years, it seems necessary to do so again. As you read this, A/E/P...
It’s popular to say these days that “the world is flat” or we live in “one world.” While there is some truth to these statements (thanks largely to high-speed and high-bandwidth electronic communications), this kind...
Many firms in the A/E/P or environmental business today have some sort of designated market leaders. Usually, there’s a new business plan and part of it requires a “realignment” to a more market-driven structure. Then,...
Stereotypes exist for a reason. Sometimes there’s a lot of truth in them. Good examples of this can be found in how bosses are portrayed in pop culture. The problem is if any of these...
While accounting is widely accepted as the “language of business,” the knowledge of it in a typical architect, engineer, planner, or environmental scientist does not even reach a rudimentary level. You have to know the...
NOW, not later, is the time to take a hard look at your strategic plan for improved performance. The new year is just around the corner. The environment is volatile. It’s hard to see what’s...
When it comes to mergers and acquisitions of A/E and environmental firms, there’s so much misinformation out there. Common misconceptions abound, such as: You can’t sell a firm that isn’t profitable. Not true. Nearly every...
Steve Tomlinson was in shock. He always took great pride in the work output of his now 80-person environmental firm, Tomlinson Consultants. But the truth was, as they grew, their quality was getting worse and...
Architects, engineers, planners, and allied professionals by and large have a really hard time defining exactly who they want to sell their services to. The unfortunate truth is that most will sell their services to...
I can admit it. I’m a little “bah, humbug” about the upcoming holidays. I sure don’t need or want anything for myself I don’t already have. All of us in the Zweig family have so...
Orville Honstater was starting to sweat a little for the first time in a long time. His company, Honstater & Associates, had enjoyed a long run (more than 10 years) of profitability and good, if...
Bob Cunningham was the 57-year-old CEO of C-6 Architects and Engineers in Seattle, Washington. He became CEO of the company in 1992. Cunningham took great pride in witnessing the firm’s growth from 30 people when...
After doing business plans for more than 20 years, the truth has finally sunk into me: You cannot please everyone with one strategic plan. In other words, the strategic plan for internal purposes is probably...
A recent article in The Zweig Letter where various A/E and environmental firm principals were asked about the best interview questions to ask prospective employees got me thinking. It got me thinking about what I...
Rupert Stanchion was the founder and only CEO Stanchion Associates had ever had from its founding in 1980. Now nearly 60 years old, he was beginning to get the idea that some people thought it...
Just about anything you read nowadays for our business mentions the top concern of firm owners everywhere is finding and keeping good people. Finding good people is never easy. Nor is it the topic of...
For years, we told principals of architecture, engineering, and planning firms that they should have a mission defining what their firms were all about. The question of “why are you in business?” is fundamental, we...
The year is barely underway, and I am already hearing complaints from A/E/P and environmental firm owners: It’s time to be more profitable! This will sound like a bold claim. But the truth is, I’ve...
As the new year gets ready to start, most companies in the A/E/P and environmental consulting business are gearing up to hire. Sure— most of the needs are for experienced staffers— but, since there are...
You’ll hear it at any gathering of A/E/P and environmental consulting firm owners— hiring is at the top of the list of challenges they’re facing as we head into 2006. That said, there’s still too...
As most long-time readers of The Zweig Letter know, I can’t stand it when someone quotes the latest pop management book or article. The authors are always a little too smug in the universal applicability...
I got a call from a friend and old client of mine recently. He’s down right now— and has been for months. His small design firm just isn’t doing very well, at least not compared...
This is a question that I see the majority of principals of A/E/P and environmental firms wrestling with. Should they sell their firm to a larger company, get liquid, and ready themselves for the next...
We held our 2004 AEC Mergers and Acquisitions Summit at the Biltmore in Coral Gables, Florida, the first week in December. The food and accommodations were great, and the meetings were a success. As someone...
The folks at Deltek Systems, Inc. (Herndon, VA) have always claimed their market for software and consulting services was “project-driven businesses.” The truth is, the first time I heard that, I was skeptical. I wasn’t...
When I first got out of graduate school with my MBA back in 1980, I went to work for a consulting/recruiting firm in St. Louis that specialized in serving the construction and real estate development...
We are now in our 17th year of working with A/E/P and environmental firms of all types and sizes around the world. And, over that time, we have seen literally thousands of different companies’ business...
Years ago, I coined a term called “supply-side human resources management.” The basic theory of supply-side human resources management goes something like this: If an A/E or environmental firm invests heavily in its recruitment function,...
It’s one of those certainties, like death and taxes. Managers are supposed to hold those who work for them accountable to reaching certain goals or achieving certain performance metrics. It sounds good to say, “I...
Paul Weir, president and CEO of Weir-Sofein Architects and Engineers in Albany, New York, had a problem. He and his primary business partner, Wolfgang Sofein, usually saw eye-to-eye. There was a long history of mutual...
Years ago, I maintained that I would never go to a party for an employee who’s leaving the firm. Sure, there could be exceptions. Someone’s spouse gets transferred, the employee retires, or the employee is...
What a difference one year makes, huh? Things have gone from an employee-driven job market to an employer-driven one. Nevertheless, if you get out there and talk with the folks in the trenches, you may...
The older I get the more convinced I am that being a successful leader in a design firm is every bit as much an art as it is a science. You just can’t teach someone...
Mike Fruitwood, seven months into the job of COO of his firm, shook his head. “How are we ever going to build this company if we can’t get our act together on scheduling?” he wondered...
In the nineties, executive coaching became a popular management fad, particularly outside of the A/E/P and environmental industry. So while budget cutbacks in Fortune 500 and high-tech companies have eliminated a lot of these expenditures,...
It’s the kind of question that plagues principals: Why, if their firm has spent more than $300,000 on an all-new web-based software program that is designed to integrate every single front office function, are they...
When I worked inside an A/E firm as a human resources director, I would occasionally have someone in my office telling me that they wanted to be an associate. And I have to tell you,...
I just read two articles written by management consulting firms that serve the design industry. Each of them staked out ridiculous positions. The first dealt with firm valuation and talked in circles about the difference...
Doug Pocketprotectus sat in the high-backed leather chair in the executive conference room and desperately tried to stay awake. It was hard to do. The meeting was so boring, and he was sleep deprived as...
One of the best benefits of working at ZweigWhite is the free food and drink we get. We give everyone whatever they want as long as you can store it in a cabinet or a...
Curt Robinson closed his middle desk drawer with a resounding thud. “This is the last time I’ll be sitting here,” he thought to himself as he threw last year’s calendar into the cardboard box of...
There’s an interesting article elsewhere in this issue of The Zweig Letter about the workplace of the future. It sounds like a fantastic design that the architects, engineers, planners, and designers have cooked up to...
Remember the story about the emperor who had no clothes? Everyone was afraid to tell him, though, so he paraded around in the buff and made a complete fool of himself. I see the same...
I just got back from the Design Build Institute of America (DBIA) (Washington, DC) national convention in San Diego (held October 4-6). What a turnout! Their estimates were that they had somewhere between 1,400 and...
Most intelligent, ambitious people working in A/E/P and environmental consulting firms aspire to be a leader some day. Whether it’s the CEO, managing partner, director of operations, or office manager job they covet varies from...
At the car wash this past weekend I saw a 1969 Barracuda with a 440-cubic engine. It was hot pink (a factory color) with what Chrysler used to refer to as a “six-pack” (that’s three,...
Here are some quick thoughts on a few issues: Pay or don’t buy. There have been a number of articles in the business press recently dealing with ethics issues. One that I read involved a...
I would be surprised if more than one of our readers hasn’t said to themselves recently, “We really ought to be thinking about what we’ll do if things slow down.” Well get ready folks, it’s...
Raymond Stodge, managing principal of “Stodge Engineers and Architects,” was depressed. How would he get the firm’s executive committee to start taking action on the issues that had plagued the firm for years? And now...
Believe it or not, some people don’t like the term “human resources management.” They think it diminishes individuals in some way, and by referring to “human resources” we might as well be talking about “natural...
Let’s face it. Some clients just aren’t worth dealing with. They are too much trouble, they are dishonest, they don’t pay, they don’t do what they say they will...and the aggravation that comes from trying...
Talk to some architects and engineers and their real feelings will come out: They believe there’s something bad, something sick, something wrong, something immoral about business. Their attitude is that design or technical work is...
The headline for this week’s editorial sounds like the title of a bad country and western song, but there’s a lot of truth in it. Maybe it’s human nature, but we don’t seem to appreciate...
Anyone who studies human behavior in business organizations can tell you that confidence is a critical quality for leaders to have. This certainly applies to A/E/P and environmental consulting firms. When the leader is confident,...
Here are 10 things about the A/E/P and environmental consulting business that they don’t teach you in college. The best clients get crapped on. I hate to say it, but sometimes we treat our best...
From my experience, I’d say that most owners and managers of A/E/P and environmental firms have forgotten that recruiting is selling. Instead of trying to create the best impression they can on every person who...
Most of us heard it from our parents at some point in our childhood: “You can grow up to be anything you want, but be the best at it you can be.” It’s a good...
One thing I have learned over the years is that how good something turns out depends on the sum total of many small decisions. Most of the time, as it relates to projects, it’s not...
I CAN ADMIT IT. I haven’t always been entirely charitable to business development people in A/E/P and environmental firms. I’ve met too many of them who were too good on the golf course, too quick...
Oops.....I just used a four-letter word. Excuse me. But unfortunately, I don’t know a better term to describe people who constantly push the limits and question the status quo. In fact, I think having one...
There may be truth to the old adage: “Ignorance is bliss.” Because the fact is, there are a lot of people, many of them at the highest levels in A/E/P and environmental firms, who are...
You know, it drives me crazy when I hear some whiner complaining that you can’t make any money in the A/E/P or environmental consulting business. Sure, most people aren’t all that successful. The average firm...
My daughter pointed out a great bumper sticker to me last weekend. It said “Stop Global Whining.” It got me thinking. With the state of the economy right now, it’s hard to understand how anyone...
Although conventional wisdom says that an A/E/P or environmental firm’s greatest asset is its staff, that may not always be so. I don’t want to diminish or underestimate the importance of the workers to a...
I was thinking about what holds people back from being a success in this industry because I wanted to give you all some good advice to kick off the new year. Then it dawned on...
I’ve received several calls asking me if I had seen a recent article that appeared in The Wall Street Journal (November 21, 1996) on performance appraisals. Evidently, it is causing quite an uproar in the...
I had a revelation the other day: I don’t know of a single top manager in an A/E/P or environmental firm who is completely thrilled with every one of his or her partners, shareholders, or...
There’s truth to the old adage that “the seeds of destruction are sown along with the spoils of success.” We see it all the time, but that doesn’t make it any more palatable. I’m talking...
To a lot of people in the A/E/P and environmental business, small projects are still something to be avoided. In fact, many business plans we read contain some sort of strategy statement that say the...
The experts will say “You have to learn to delegate if you are going to be an effective manager.” On this point, conventional wisdom is actually right. Delegation is critical to your ability to get...
If I could give only one caution to principals of A/E/P and environmental firms, it would not be “grow slowly so you don’t over-expand and outstrip your managerial capabilities.” Nor would it be “watch every...
I hear from a lot of disgruntled people working in support roles in A/E and environmental consulting firms— (“support” meaning anyone whose primary job function does not create revenue for the firm). I know how...
As someone with a business orientation and education who started competing at a young age, competition is something I’ve always been interested in. I take pride in being a pretty competitive guy— one who likes...
Anyone in the business of planning, architecture, land surveying, consulting engineering, or environmental consulting knows it’s tough. It’s hard enough just to survive, much less make money. The same goes for our business. We provide...
While waiting to catch a plane from Philadelphia to Boston the other day, I stood in line for what seemed like the longest time with a group of college students heading home for the Easter...
Conventional wisdom (CW) isn’t always so “wise.” Let’s take a look at some of the wisdom frequently heard in the halls and conference rooms of A/E and environmental consulting firms: The company will be profitable...
Too many people are unhappy— unhappy with the way we’re running our country and unhappy with the way we’re running our firms. The presidential elections to be held on November 3rd and the issues facing...