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    “Vernacular is what you do when you can’t afford to get it wrong.” Carley Chastain Episode Summary: This episode of The Zweig Letter Podcast, hosted by Randy Wilburn and joined by marketing co-host...

When it comes to architecture, engineering, and environmental firms, or just about any business for that matter, weird can be good. How so? Being weird means being memorable. Being memorable translates into more calls from...