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President of TPD, Inc. (Pottstown, PA), a consulting engineering firm specializing in transportation engineering and related environmental and construction services.

By Matt Cooper | AEC firms face a middle management gap, but technology can empower PMs, boost efficiency, and accelerate talent development.

By Sara Parkman | The 2024 Rising Stars shed light on how the next generation of AEC professionals is driving innovation and strengthening firm culture in a rapidly changing environment.

By Liisa Andreassen | President and CEO of Vierbicher (Reedsburg, WI), a community planning and engineering firm that is a proven partner for thriving Wisconsin communities.

By Liisa Andreassen | CEO of Kaas Wilson Architects (Bloomington, MN), an architecture and interior design firm specializing in all types of multi-family housing.

By Liisa Andreassen | President of WithersRavenel (Cary, NC), a multidisciplinary consulting firm serving both the private and public sectors.

Elevate AEC Keynote - Empowering AEC Professionals: Trends and Strategies for Success with Chad Clinehens and Bill McConnell "People want to work for firms that have a great vision and a mission. How are we...

By Mitch Fortner | As demand for our industry’s services continues to increase, the firms that listen to their employees and evolve to meet their needs will continue to grow.

By Liisa Andreassen | Executive principal and chief strategy officer at AG&E (Dallas, TX), a full service firm that provides sustainable structural engineering design for all types of projects.

By Todd Perry | Be wary of spreading yourself and your services too thin; your team’s productivity and your firm's profits could begin to suffer.

By Gregory Teague | Engaging with your community enriches company culture, employee development, and offers an inside advantage to local projects.

By Liisa Andreassen | President and CEO of McFarlane Architects, a dynamic architectural, planning, and interior design firm that provides innovative design solutions to its clients.

By Liisa Andreassen | Senior vice president of AFG Group, Inc., a woman-owned firm with 30 years of experience providing program, project, construction, and relocation management services.

By Liisa Andreassen | President of Living Stone (Black Mountain, NC), a design-build firm that has been crafting luxury, award-winning custom homes for more than 25 years.

By Liisa Andreassen | Vice president of strategy at Westwood (Minneapolis, MN), an awarding-winning firm that provides multi-disciplined surveying and engineering services.

By Liisa Andreassen | Co-founder of Juniper Design+Build, where award-winning design and advanced construction ensures beautiful and environmentally responsible projects.

By Mark Zweig | It’s time to take a good hard look at what everyone in your business is doing for you.

By Liisa Andreassen | Managing principal of RDLR Architects (Houston, TX), a community-driven architectural firm that is recognized throughout Texas.

By Liisa Andreassen | President of Galloway (Denver, CO), a firm with a streamlined process that addresses all its clients’ design needs – from architecture to civil engineering and survey.

By Kevin Brown | Those companies that are resolute, agile, and creative will define the workplace rules of tomorrow, while the rest will be forced to follow or buckle beneath the pressure.

By Mark Zweig | If you really know your business, you can make money in any market – even one as crazy as this.

By Eduardo Smith | With more work than we can handle and the current recruiting challenges we face, we need to be sure that our organizations have the foundations for sustained growth.

By Liisa Andreassen | Owner and managing principal of Arrive Architecture Group (Bedford, TX), a firm that specializes in multi-housing residences for individuals, families, and seniors.

By Peter Atherton | Playing to win requires a real investment in organizational redesign, and the creation of both a vision and a culture that’s worth the work.

President and CEO of Blueline (Kirkland, WA), a firm that’s committed to building relationships, enhancing communities, and improving lives.

By Allyson McDonald & Megan Chang | Matching your communication style to the needs of those you’re communicating with will ensure your message is received.

By Liisa Andreassen | President of Lynn Engineering, a windstorm, structural, and civil engineering firm specializing in residential, commercial, and infrastructure development projects on the Texas Gulf Coast.

Zweig Group, a global leader in products and services to the AEC industry, announces the addition of Tom Godin to the Strategic Planning team. Prior to joining Zweig Group, Tom enjoyed a 19-year career as...

By Liisa Andreassen | President of raSmith (Brookfield, WI), a multi-disciplinary firm of civil engineers, structural engineers, land surveyors, development managers, landscape architects, and ecologists.

By Liisa Andreassen | Managing partner and CEO of Croy Engineering (Marietta, GA), a multidiscipline consulting engineering firm that believes in engineering the extra mile.

By Mark Zweig | There are many ways to show courage, and Jerry Allen showed real courage in his willingness to confront every single obstacle in his life.

By Liisa Andreassen | President of Lawrence Group (St. Louis, MO), an integrated design, development, and construction firm using the power of people with great ideas to bring clients’ dreams to life.

By Liisa Andreassen | President and founder of PaleoWest, a heritage consulting firm that guides clients’ projects through regulatory challenges posed by prehistoric, historic, and paleontological resources.

By Chad Clinehens | Embrace this period of rapid evolution and push yourself even further out of your comfort zone.

President and CEO Ulteig (Fargo, ND), an employee-owned engineering consulting firm with locations in North Dakota, South Dakota, Minnesota, Colorado, Montana, and Iowa.

By Christina Zweig Niehues | With some ingenuity and proper planning, the AEC industry can adapt and thrive in any climate.

Co-founder and principal at CWE (Fullerton, CA), a  civil engineering, water resources, and environmental engineering firm whose experts pledge to create a better tomorrow, today.

The 2019 winner of the Jerry Allen Courage In Leadership Award is Paul Greenhagen! Paul joined Westwood Professional Services in 1987 on a field survey crew. He is a “man of the people” who worked...

Founding principal of PK Electrical (Reno, NV), a women-owned, small business electrical engineering and design firm founded in 1996.

By Jamie Claire Kiser | Addressing questions about the impact of COVID-19 through the lens of the Great Recession.

Founding principal of Kudela & Weinheimer (Houston, TX), a landscape architecture firm that has produced beautiful, exceptionally built environments for more than 25 years.

By Jamie Claire Kiser | Lessons learned from conversations with industry leaders about separation anxiety, empowerment, and calm confidence.

“Satisfaction with the status quo leads to complacency. Complacency is the enemy of motivation.”

In these uncharted times, we run the risk of only thinking about the immediate and not about where we are going to be three months, six months, or a year from now.

President and CEO of Ramey Kemp & Assoc. (Raleigh, NC), a transportation engineering, planning, and design firm founded in 1992.

CEO of A&E Architects (Billings, MT), a firm that believes all disciplines can live together within any given project.

Principal at GH2 Architects (Tulsa, OK), an international architecture and design firm founded in 1973 that’s flexible, engaging, and fun.

“Whether or not our businesses survive is going to be up to our response to the problem as leaders. It won’t be easy, but this, too, shall eventually pass.”

President of Schaefer Engineering, Inc. (Wentzville, MO), a firm founded on integrity with a commitment to provide quality professional forensic consulting services nationwide.

Chairman and CEO of Mabbett & Associates, Inc. (Bedford, MA), a verified Service-Disabled Veteran-Owned Small Business.

President and CEO of Westwood (Minneapolis, MN), a firm that’s been focused on enhancing communities with smart engineering for almost 50 years.

CEO of Sambatek (Minneapolis, MN), a professional services firm with an authentic culture that promotes openness, transparency, and trust.

President and founder of C.A.P. Government, Inc. (Coral Gables, FL), a privately held, minority-owned consulting firm.

“The companies that really make an effort to understand and embrace basic marketing knowledge will continue to grow and prosper regardless of the markets they serve.”

CEO of EDiS (Wilmington, DE), a fifth generation family-owned firm that has been thriving in the same region for more than a century.

As market conditions for professional liability insurance evolve, there’s a great deal you can do to position your firm for a more favorable renewal.

When she’s not enjoying the great outdoors, Tracey Eaves is finding share value for firms that are either preparing to be acquired or are planning an internal transition.

President and CEO of DBR (Houston, TX), a 150-person Texas firm that values communication and superior service above all.

President of R.E. Warner & Associates (Cleveland, OH), a 68-year-old full service, multi-discipline consulting firm that’s in growth mode.

President and CEO of ARM Group (Hershey, PA), a science and engineering consulting firm where the entrepreneurial spirit thrives.

Founders of HILGARTWILSON (Phoenix, AZ), an exemplary multidisciplinary firm that was formed in the middle of the Great Recession.

CEO of Ardurra Group (Tampa, FL), an engineering consulting firm with a focus on the positive.

CEO of Caldwell Associates, a firm that’s not afraid to fail, and that’s strong enough to pick up and keep going.

President and CEO of Parametrix, a 100 percent employee-owned engineering, planning, and environmental sciences firm based in Seattle, Washington.

President and CEO of Barton & Loguidice, a full-service consulting firm headquartered in Syracuse, New York.

President and principal-in-charge at Taylor Design, an architecture and interior design firm headquartered in Irvine, California.

Marketing spending has climbed to an all time high, according to Zweig Group’s 2019 Marketing Survey.

Founding principal of J2 Engineers, a multi-discipline firm looking to double its 2018 net service revenue by 2023.

President of Baldridge & Associates Structural Engineering, a full-service structural engineering and forensic consulting firm based in Honolulu, Hawaii.

President of CEI, a 20-year-old minority-owned engineering and contracting firm based in Miami Lakes, Florida.

President and co-founder of ADC Engineering, Inc., a multidisciplinary firm based in Hanaham, South Carolina.

Do you want to survive the next year, the next recession, and the ongoing reset of the workplace, the marketplace, and the recruiting space?

President of JBCI, a small, but venerable, repair and restoration firm based in Philadelphia.

Do you want to survive the next year, the next recession, and the ongoing reset of the workplace, the marketplace, and the recruiting space?

President of PDC Engineers (Best Firm Multidiscipline #45 for 2018), a 100-person firm headquartered in Fairbanks, Alaska.

CEO of ATI (Hot Firm #43 for 2018), a California firm rooted in philanthropy, and with a bright future on the horizon.

President and CEO of Hitchcock Design Group (Best Firm Architecture #7 for 2018), a 35-person landscape architecture firm headquartered in Naperville, Illinois.

In today’s competitive market conditions, being able to spot red flags may prove helpful in knowing when to pull out of a discussion or for negotiating a more equitable transaction.

President of Bernardon (Hot Firm #39 for 2018), an 80-person architecture, interior design, and landscape architecture firm based in West Chester, Pennsylvania.

CEO and founder of Partner Engineering and Science, Inc. (Hot Firm #9 for 2018), a 700-plus person engineering and environmental due diligence consulting firm. By Liisa Andreassen Correspondent “There’s no boundary between entry-level and senior-level...

President and CEO of Morrison-Maierle (Best Firm #27 Multi-discipline for 2017), a 280-person firm based in Helena, Montana. By Liisa Andreassen Correspondent “It’s vital to our success,” Murphy says, referring to entrepreneurship in the firm....

In the AEC industry, both individuals and firms need to brand and present themselves as ‘core brands for core viewers.’ Christina Zweig Niehues and I are conducting a Building your Personal Brand workshop at the...

As the outlook for AEC firms remains bright and professional liability insurance rates stay competitive, the time is right to make sure your firm has adequate protection. Things are looking up for design firms. They...

President of Long Engineering, Inc. (Hot Firm # 24 for 2017), a 90-person land surveying and civil engineering firm based in Atlanta, Georgia. By Liisa Andreassen Correspondent “Begin to identify internally if you have potential...

Co-founder and president of BHC Rhodes (Hot Firm # 15 for 2017), a 130-person civil engineering firm based in Overland Park, Kansas. By Liisa Andreassen Correspondent “Profit centers go against the dynamic of a team...

Principal at G2 Consulting (Hot Firm #67 for 2016), a 75-person geotechnical, geo-environmental, and construction engineering firm based in Troy, Michigan. By Liisa Andreassen Correspondent “As long as the clients are pleased and the revenues...

President, CEO, and chairman of the board for T&M Associates (Hot Firm #73 for 2016), a 350-person engineering firm based in Middletown, New Jersey. By Liisa Andreassen Correspondent Gary Dahms, PE, PP, CME, has been...

Founder and president of Gunda Corporation (#32 Hot Firm for 2017), a 60-person engineering consulting firm based in Houston. By Liisa Andreassen Correspondent “I’m not a big fan of utilization rates,” Gunda says. “I believe...

President of OHM Advisors (Hot Firm #25 for 2017), a 440-person engineering and architecture firm based in Michigan. By Liisa Andreassen Correspondent “Many firms tried to cut their way to success,” says Hiltz, looking back...

Managing principal and president of HED, Inc. (Hot Firm #34 for 2017), a 350-person design firm with offices in Illinois, Michigan, and California. By Liisa Andreassen Correspondent “Small changes often lead to significant results,” says...

Be honest. Don’t puff up yourself or your credentials. Explore the nature of the job and, more importantly, the idea behind the company. You can read many stories about how to get a job and...

Chairman and CEO of David Evans and Associates, Inc. (Hot Firm #93 for 2016), a 1,000-person engineering firm based in Portland, Oregon. By Liisa Andreassen Correspondent Barkouli joined DEA in 1988 as an engineer-in-training. He...

Chairman and CEO of David Evans and Associates, Inc. (Hot Firm #93 for 2016), a 1,000-person engineering firm based in Portland, Oregon. By Liisa Andreassen Correspondent Barkouli joined DEA in 1988 as an engineer-in-training. He...

Comprehensive Environmental, Inc. (Best Firm #1 Geotechnical, #3 Environmental, and #13 Civil for 2017), a Miami Lakes, FL, based 80-person engineering and contracting firm. By Liisa Andreassen Correspondent “I’ve never termed any event in my...

President and CEO of HRP Associates, Inc. (Hot Firm #76 for 2016), a 120-person engineering consulting firm based in Farmington, Connecticut. “Big, bold, rapid changes are exciting and sometimes needed, but well planned, steady change...

CEO of The Thrasher Group (Hot Firm #77 for 2016), a 350-person architecture, engineering, and survey consulting firm based in Bridgeport, West Virginia. “By definition, a good project manager is someone who delivers. Period,” says...

President and COO of DCI Engineers (Hot Firm #62 for 2017), a 320-person Seattle firm with offices in seven states. By Liisa Andreassen Correspondent “Start early,” Heeringa says of ownership transition. “Make it a standard...

CEO of Sullivan Engineering (Hot Firm #89 for 2017), a 20-person building envelope consulting firm based in New York, New York. By Liisa Andreassen Correspondent “We strongly reward autonomy and encourage each other to make...

If you don’t want scope creep and unforeseen expenses to ruin your profit margins, try improving your estimating process. You planned for your project to make 14 percent, but you end up with 8 percent....

President and chairman of Garver (Best Firm Multi-discipline #2 and Hot Firm #43 for 2017), a 500-person consulting and professional services firm in North Little Rock, Arkansas. By Liisa Andreassen Correspondent “We give our employees...

President and CEO of BSB Design (#87 Hot Firm for 2017), a 180-person architectural design and development firm based in Des Moines, Iowa. By Liisa Andreassen Correspondent “My advice is to get on it!” says...

The next big downturn may or may not be just around the corner, but when it comes, and it will, will your firm be ready? Many would argue that the next Great Recession, or worse,...

No generation owns the work ethic, but when it comes to motivation and anxiety, there’s a big difference between millennials and boomers. I recently read a report from Project: Time Off called, “The Work Martyr’s...

President of Fleis & VandenBrink Engineering, Inc. (Hot Firm #30 for 2017), a 200-person civil engineering firm based in Grand Rapids, Michigan. By Liisa Andreassen Correspondent “Marketing is very important,” Galdes says. “We actually increased...

Architect Richard Cuebas is the co-founder and vice president of Integra Design Group, which has offices in San Juan, Santo Domingo, and Charlotte, NC. A native of Puerto Rico, Cuebas visited the island in the...

We all have them and need them, but do we treat them right, and are we getting as much work out of them as we should? Trying to get work in the door can be...

President of Wakefield Beasley & Associates (Hot Firm #14 for 2016), a 165-person architectural design firm based in Alpharetta, Georgia. By Liisa Andreassen Correspondent “We are a fast-paced, high-performance company, and underperformers are detrimental to...

President of ESG (Hot Firm #36 for 2017), a 120-person architecture and design firm based in Minneapolis. By Liisa Andreassen Correspondent “We have a small SWAT team that focuses on networking and about 75 percent...

Employees can help attract, recruit, and retain great talent in a tight labor market, so look to them as an augment for HR. A steady stream of job postings for engineers, architects, and construction workers...

CEO of Woodard & Curran (Hot Firm #80 for 2016), a 1,000-person integrated engineering, science, and operations firm based in Portland, Maine. By Liisa Andreassen Correspondent “Live by the contract; never lose sight of it,”...

We are a bunch of conformists. It’s a big problem in the AEC business. Everyone is sitting around waiting to do what the other guy is doing. And this is precisely the WRONG course of...

If you rely solely on what you thought you once knew to be true, you run the risk of being an obsolete relic of yesteryear. Not too long ago, when my son was a senior...

So you’re thinking about acquiring an A/E firm? You’ve got a lot of questions to ask yourself, and you need to have honest answers. In a recent article, I wrote about how important it was...

President of Fitzemeyer & Tocci (#2 Best Firm Multidiscipline), a 50-person engineering consulting firm based in Wolburn, Massachusetts. By Liisa Andreassen Correspondent “The expectation is growth through 2018 followed by a mild recession in 2019,”...

Growth is all but assured in a healthy market, but if a firm doesn’t watch out, it can grow helter-skelter to the point of extinction. Many firms are experiencing growth during this post-recession period and...

If at first you don’t succeed, don’t give up. Cast your net again and chances are you’ll catch another fish. By Liisa Andreassen Correspondent Rob Matthews, president of Matthews Design Group, Inc. (#10 Best Firm...

For the next generation of leaders to be successful, they’ll need a mindset sculpted by strategy, new ideas, and a willingness to embrace the unknown. I routinely hear AEC firm leaders express frustration about finding...

HELIX CEO Michael Schwerin headed into the New Year with double-digit profits and a strong book-to-bill ratio. By Liisa Andreassen Correspondent In 2001, Michael Schwerin started as an assistant environmental planning group manager with HELIX...

President and CEO of ISG (Hot Firm #58 for 2016) a 200-person architecture, engineering, and environmental planning firm based in Mankato, Minnesota. By Liisa Andreassen Correspondent With the recent acquisition of Green Bay-based Raasch Associates,...

President and CEO of Ghafari, a big Michigan firm, has broadened its services, allowing it to weather tough times and maintain an era of growth. By Liisa Andreassen Correspondent As president and CEO of Ghafari...

2016 was quite a year for the AEC industry and for Zweig Group as well. Merger and acquisition activity, and interest in the subject, has never been higher than it is right now. Our firm...

If firms employ these operational and financial strategies, their chances of weathering a downturn, regardless of how bad it is, will increase. Last week, June Jewell outlined five ways to insulate your firm from the...

We work a lot of hours and handle a lot of stress, so it’s important to take charge of life, both in and out of the office. How many hours do you work each week?...

If you want to achieve great things and have fun in the process, it’s best to foster a collaborative attitude. Review and approval processes vary greatly around our country, and two extremes are California and...

Leader of Kansas-based civil engineering firm learned a lot during the recession, and has found a nice niche inspecting levies and dams. By Liisa Andreassen Correspondent It’s about the client experience, not just the project....

A trio of profound shifts in the A/E/P industry has made it much more difficult for firm owners to retire. As I enter my mid-50s (never thought it would happen) I have become privy to...

A visionary rather than a command-and-control type of leader, Mike Sanderson has a musical side to him that some might find surprising. By Liisa Andreassen Correspondent He doesn’t like the word “client.” He prefers “customer.”...

An influx of foreign capital and an acute housing crisis have created a surge in tall buildings, and in an ancient, low-slung city, that’s controversial. By Richard Massey Managing Editor Once dominated by landmarks like...

The towers just south of Central Park are supertall and eye popping, but as sales taper off, and as opposition to them grows, a hush envelopes the design community. By Richard Massey Managing Editor At...

A passionate and prolific engineer, a skilled expert in disputes, and beloved by those he worked with and for, Michael Burgess will be missed. By Liisa Andreassen Correspondent San Diego-based Xpera Group (#77 Hot Firm...

Independent environmental firms are increasingly rare, but out on the East Coast, CEO Eileen Pannetier has succeeded by sticking to her small-firm roots. By Liisa Andreassen Correspondent Prior to founding Comprehensive Environmental Inc. (Best Firm...

In a recent article, I wrote about how important it was to prepare your firm for sale even if you are not thinking about an external ownership transition. You can read that article here. This...

Having fun and encouraging creativity can lead to the generation of fresh, new business ideas. I have long felt one of the problems with the A/E/P and environmental consulting business is that we have so...

There are a few basic traits that differentiate firms that make money from those that scrape by. Chad Clinehens and I were talking in the office yesterday about why some firms we work with make...

The current momentum of the A/E market is like a moving sidewalk: Are you in a hurry to pass your competitors or just standing still? What do you do when you are on one of...

RTM’s CEO Tony Mirchandani has built his career pragmatically and encourages sustainable growth within his firm. By Liisa Andreassen Correspondent Tony Mirchandani, CEO, RTM (South Barrington, IL), a 100-person engineering consulting firm, has expertise in...

Glassdoor comments provide opportunity for reflection on leaders’ role in fostering positive employee attitudes. One of my clients was both frustrated and concerned about citations on his firm that he found on the glassdoor website...

Smart investments and ability to effectively manage debt are key to success at these firms. By Christina Zweig What are fast-growth firms doing differently than their competitors in the A/E/P and environmental consulting industry? We...

There may be something missing in your firm after the recession, Mark Zweig writes. The recession of the last six- to 8 years has been hard on the A/E/P and environmental consulting business. Many companies...

By Mark Zweig CEO, ZweigWhite We’ve had a rough three years. And although there have been some bright spots and encouraging moments, it could get a whole lot worse. I read one gloom and doom...

By Mark C. Zweig It’s funny how firms in our business— many of which have been around for 20, 30, 40 or more years— can get to a certain level and then start to let...

Press Release: January 27, 2011 ZweigWhite is now accepting entries for The Zweig Letter 2011 Hot Firm List, the industry’s search for the fastest-growing architecture, engineering, planning, environmental and multidisciplinary consulting firms in the U.S....

A “gloom and doom” economic outlook is still seen by many in the A/E and environmental business, even after the recent pronouncement that the recession officially ended in June 2009. This offers opportunities— as well...

As I begin to write this article I am sitting at “The Tournament of Kings” show at The Excalibur in Las Vegas with my two oldest daughters. Earlier today we finished off the 10th annual...

It’s popular to say these days that “the world is flat” or we live in “one world.” While there is some truth to these statements (thanks largely to high-speed and high-bandwidth electronic communications), this kind...

In these hard times we live in, many companies in our business are not performing like they once did. No question about it— there’s been plenty of suffering to go around. Fewer projects, lower profits,...

Bud Tomlinson was finally starting to feel pretty good about things again. Business was turning around. But the last eight months or so had been a real wake-up call... Back in July his firm, Tomlinson...

Right now, a record number of senior owners of architecture, engineering, planning, and environmental firms are facing a serious question. Should they sell their firm— or not? It’s a question every entrepreneurial small business owner...

We’re in the middle of some tough, turbulent times. It seems like every market served by A/E/P and environmental firms is full of uncertainty. No one knows whether or not tomorrow will be harder than...

Now that we are fully working ourselves into a recession frenzy (whether we needed one or not), many A/E firms will be facing some tough choices IF they want to remain as profitable as they...

Those who knew me way back when could tell you that, in my younger days, I was more rigid in my beliefs, more certain of my direction, and generally a lot less flexible than I...

As I write this, I have just returned from The Zweig Letter Hot Firm 2001 Conference and Celebration in San Francisco. Some things never change. The airports and planes seemed just as crowded as ever,...

We’re talking to a lot of company CEOs who aren’t the least bit concerned about the effects a recession would have on their firms because they serve government clients. But my experience is, if the...

If there was ever a time when the moon lined up with the stars and the timing was right for A/E/P and environmental firms to raise prices, this is it! Never before has the unique...

Believe it or not, as good as things are in the A/E/P and environmental industry, there are still some firms out there that need to be turned around. These firms just can’t make a profit....

I would be surprised if more than one of our readers hasn’t said to themselves recently, “We really ought to be thinking about what we’ll do if things slow down.” Well get ready folks, it’s...

As an old car guy, I’ve learned that gauges are vastly superior to “idiot lights.” Idiot lights tell you when something has gone wrong, such as “engine hot” (it is now overheated). Gauges tell you...

There’s truth to the old adage that “the seeds of destruction are sown along with the spoils of success.” We see it all the time, but that doesn’t make it any more palatable. I’m talking...

Many of our readers are already reflecting back on a year that was not so great, financially speaking. But in 1993, some firms will find this cloud really does have a silver lining. Many firms...

TQM (Total Quality Management) for A/E/P firms is nothing more than a fad. I’d be willing to bet right here and now that in two or three years, you won’t hear anything about it. TQM...