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By Mark Zweig | Start 2025 strong by reviewing your AEC firm’s marketing tools, including your website, email lists, signage, and more.

By Mark Zweig | Improving this will not only help you attract and keep good people, but it will also bring in new clients.

By Mark Zweig | Firms that can quickly fill any opening with excellent people have a major advantage over their competition in any market.

Co-founder and president of BHC Rhodes (Hot Firm # 15 for 2017), a 130-person civil engineering firm based in Overland Park, Kansas. By Liisa Andreassen Correspondent “Profit centers go against the dynamic of a team...

AECWorkforce.com, a digital ecosystem where great firms can find great people. Transformative job site launches in November. For the past several months I’ve been working with a fantastic team. We’re figuring out just how many...

When marketing your firm, it’s great to be friendly and persuasive, but if you sell your brand for cheap, it’s a real turn off. I recently started watching a show called Black Mirror on Netflix....

CEO of Coffman Engineers (#62 Hot Firm for 2016), a 400-person virtual, multi-discipline firm with offices across the West Coast, Alaska, Hawaii, and Guam. By Liisa Andreassen Correspondent “Outside members can act like guests at...

The workplace is at its best when teams are as close as tribes, but the only way to get there is to retain your talent. Retention is a growing concern, fueled by lower unemployment rates...

Your firm’s reputation can be made, or broken, on the internet. Maintain a clean online image if you want to attract and keep top talent. I’m constantly fielding questions from clients and potential clients about...

If you think there’s too much recruiting, then you probably don’t realize there is no ‘season,’ but an unending grind. There is no preseason or final game for recruiting. A/E firms that don’t understand the...

Glassdoor comments provide opportunity for reflection on leaders’ role in fostering positive employee attitudes. One of my clients was both frustrated and concerned about citations on his firm that he found on the glassdoor website...