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By Mark Zweig | Success comes from bold, consistent marketing efforts that push visibility, build trust, and attract high-quality clients.

By Mark Zweig | Too many firm owners want different results and want to be more successful, yet keep doing things the same way they always have.

By Harry Hawkins | Networking’s enduring value lies in fostering genuine connections, enhancing career paths, and cultivating meaningful, human-centric relationships.

In this episode of the Zweig Letter podcast, host Randy Wilburn welcomes Dave Witsken, CEO of UES, to delve into the secrets behind the company's string of accolades as a "Hot Firm." Dave's insights give...

Kristin Kautz, an artificial intelligence consultant, discusses the impact of AI on the design industry and how essential it is to get into this technology race.

By Lindsay Young | Best practices for AEC firms will continue to evolve, but firms that take steps to innovate will be the ones that succeed.

Make a great first impression, showcase your experience and expertise, and stand out as a top architect in your market.

“I used to be addicted to social media … So I stopped. Today, I still use social media, though only for business purposes.”

Effecting a real-life leadership transition takes years of planning, and the ability to dismiss entrenched perceptions and past assumptions.

In the AEC industry, both individuals and firms need to brand and present themselves as ‘core brands for core viewers.’ Christina Zweig Niehues and I are conducting a Building your Personal Brand workshop at the...

There’s three horses you need to ride if you are going to win the race, so saddle up with Facebook, Twitter, and a killer website. It’s time to roll up your sleeves. In this installment...

Here is the full transcript of a great conversation that we had with Mark Zweig. He gave us a history lesson on AECWorkforce and the importance of an effective job board for the Design and...

Here is the full transcript of a great conversation that we had with Mark Zweig. He gave us a history lesson on AECWorkforce and the importance of an effective job board for the Design and...

Albuquerque, N.M. – Tenants of a new, build-to-suit building – Souder, Miller & Associates (SMA), one of Albuquerque’s largest engineering, environmental, and surveying firms; along with New Life City Church, a growing Albuquerque church –...

As social media continues to change, so too does the way it affects the A/E industry. Stay in touch with the times or get left behind. Architecture, engineering, planning, and environmental consulting firms appear to...

Hiring good people isn’t easy, and hanging onto them is just as difficult. When you find the right person, offer an excellent benefits package. By Gale Associates Inc. Best Firm #4 Multidiscipline for 2016 Recruitment...

If you want to drive traffic to your website and your brand, it helps – a lot – to be an expert in your given field. It’s true. The origin of your web traffic is...

New Recruitment and Retention Survey sheds light on key issues in finding, hiring, and keeping the best talent in the design industry. One thing I enjoy about working here at Zweig Group is that we...

Take the last few months of 2015 to assess your clients and marketing. Although 2015 won’t be over until the last day of December, September always feels like the start of something new. With the...

Today’s competitive market – and the fact that the best employees aren't necessarily looking for a job – means your digital footprint must be big enough to reach everyone. Creating a game plan for recruiting...