Boost success with marketing and BD
By Lindsay Young | AEC firms that invest in marketing and business development enjoy higher profitability, attract aligned clients, and foster top talent.
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By Lindsay Young | AEC firms that invest in marketing and business development enjoy higher profitability, attract aligned clients, and foster top talent.
Mark Zweig expresses frustration about the mishandling of the sales process at design firms. It is a hard to manage the business development (BD) effort in the A/E and environmental consulting industry. To start with,...